Read this: How Influencers Stole Broadcasters' Ad Money

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I want the media club on your house tonight vegan influencers are coming the house social media startup over traditional Media in AD revenue Michael Savage me the guardian Shepherds US into this new era that also on the show is the standard announces new partnership with message heard we chat to the podcast Jake Warren about the magic ingredients that turn into podcasts Brothers Discovery give more details about this.

Please me audio network quiz either Professor Brian Cox club installed as the Guardians Media editor membership of the club is just for the final rite of passage, but who do you like as your plus one? I think I'd like to bring in someone.

A bit about already in a short time.

I've done this job which is the only man whose heading from Film4 to go do Netflix I was told I say I haven't been doing this job long but I'd already been told that you were rated as a commissioner a very plugged into the UK Productions seem so that's interesting.

It's also another person leaving Channel 4 a course on their chief executive has gone looking for new chairman to change their to it's interesting times at Channel 4 he was going to be a Great White Hope for drama and sitting down with some of the channel 14 will never excited about what he has already have planned.

This is hard to turn down a big shiny Netflix job.

This is the word now isn't it and I suppose a big question for the UK they given the difficulties the UK production seen as had it x think they're more or not.

Really will his appointment at Netflix help Netflix lean into the UK see make more so UK phone this thing so we'll have to say and Jake

You can we giving award to for the Valiant work this week by getting over a club membership.

Who is Leeds title might be the head of podcast.

I had a bowl you at the tribeca Film Festival I believe they are the first thought of you know premier really credible Film Festival to actually have dedicated podcast directions now.

He was 16 and two of them already going through the IP adaptation phase and I think with as we know podcasting more and more becoming that ab development testing ground for the stream is the Netflix is of this world for someone like tribeca to go actually it deserves its own space is great.

I mean you probably would have experienced the same as me is like the areas in 2021 when I think they had their first your best podcast category which we waited for for a show about you know someone that used to be an Al-Qaeda and I noticed that we're up against you know my dad wrote a porno.

Completely different you know the flu done that holding their nose and tribeca to be making that front-and-center.

I think it's great for a couple of years now, but it's really a big part of about festivals in art form as well had an to be fair.

I don't I don't know Davey well spoken to him twice if he is an avid Watch and Listen of the show I will take anything and I know he's made a big part of it as he's been to say actually audio is you know it's a crafting it so it deserves to have the same space attention and lighting and the way the films do an idea.

That's fantastic to have the credibility of tribeca popping up.

I understood she get the BFI to play podcast America sneezes.

We catch a cold.

I've just given 24 months.

I just feel like the world is changing so fast sort of catching up on me slightly and some of these you know we're going to be.

Importance of these forms are we haven't already it's not about the money.

I think a lot of traditional Awards about audience and scale and kind of cash that it is important to work too hard and has been achieved in social media this year will be generated by influences.

Seven traditional media companies that Michael you been writing about this life sort of stretched what the meaning of the word influencer tell us more about what you have uncovered.

Yeah, so as I say I started covering the metre in just at the start of March and since then I spent most of my time.

Just thinking about the massive change that's going on the fragmentation of audiences that we all know about the Reaper and then along comes once got a nugget in a report that tells the whole story really not really jumped out of minutes from a wpp media report on the ad industry and what it said was used.

Content platforms well, they can attract more content driven and revenue than cold it professionally produced material.

Obviously that is quite a binary is exactly and of course you know if your Mr beast your heart to say it's not professionally produced when it goes into it.

They can see the point it's making and that sort of Tipping Point that's coming really surprised anyone but places like YouTube tiktok going to this is where a lot of content has been generated and when you follow the money people seeing that and that's what I was saying that something that really tells the story of the modern me to get into the following attention where where where is consumers attention? Is it on on not just small screen to a YouTube does while on big screens to is this problematic for the Old Media or for traditional for traditional Media I think it's just the story of this time which is adaptation trying different things experimenting.

Change it and you can just hear everyone's trying different things and I think there's a lot of experimentation not a branching out into different areas suddenly written form is doing visual visual doing audio and there's a lot of fishing but you can see people adapting all over the place some of it will work some of it won't be sort of your Channel 4 and Channel 4.00.

They've got a to the YouTube channel for that.

They love that continental Sandown into Spotify play spotify's video video push you got ITV put a lot of full shows on on YouTube as well.

Do you think it's a big big broadcasters? Just jumping to it when something when he's there or have they move the boat a bit of the left Mr beast and his ilk grab all the attention and add dollars.

I think it would be defeated to sort of give up on it, but I think if you look at Channel 4 there a good example are they can say a lot of their content on YouTube and things like that clearly.

They screw younger than already done.

So it's important.

They got to be in these places the question.

My mind is no do cannibalise your audience in other words.

YouTube disused platform at squats right across media and I take a chunk right so this is not just the free for a channel for the cost what they say when I've asked about it is actually this is a new audience people who would have been watching on Channel 4 otherwise not replacing a consumer and obviously there's a challenge there for something like the BBC singer people that have talked about doing more on YouTube is about what you do, how much you do how you get people back to the original broadcaster and that's the challenge there a thing conference CITV with they're like the super YouTube channel manager person was very happy.

You know whatever they want to do hey we're all for it.

I mean in some ways you big winners in this Battlefield 4 content providers aren't they absolutely I think the world is moved from commissioning acquisition and so if you can prove that you've got that audience.

YouTube actually guess what the network need you a lot more than you needed am in order to sort of gain and a create an audience and one very very silly small example.

I think it's really interesting and again.

It's a kind of stretching the barrel at the boundaries of maybe what you called sort of influences, but in Rugby the pro D2 rights of the second which years you know no caps you put all this sort of you people being paid squids and squid in to go and play the superstars the rights were bought by a YouTuber the egg chasing them in creating content you know that I'm still there in around that but I'm adding the advertising is not huge for that, but you are taking a hyperfocus dedicated audience that you imagine if you're smart enough.

Be able to find those brand sponsors and advertising money that wants to reach that dedicated honest.

I thought that could be the future's really interested in the password for BT Sport is Bill a YouTube channel and rugby in an acquired the rights for not much money because no one else seem really was was after and they built shows of the back but I had a look at what the the play counts were not bad not bad to start up a thing and see this week, but Gary Lineker's probably done a deal with the zone for access to footage for the FIFA club Championship as well.

Yeah, I know I was going to mention.

That's another example where you suddenly got a podcast company signing a deal with a broadcaster to clips and is it a mini match of the day that you how it goes but I have to say already.

Hopefully fascinated by YouTube and the size of it because it's not just in this space will podcast thinks Ride Across the piece you know it takes a bit of everything.

It's incredibly powerful the top competitor.

It feels like he's got the world at its feet really so it's gonna be really interesting to see how how it evolves YouTubers sort of Blooms require some shows a sort of YouTube Native little come from that direction others of sort of trying to organise themselves into interbeing into being video shows but the old world of podcasting.

It was pretty easy like you signed up with and a Castor and dachshund or audioboom you and have network and they never really had to worry about the money, but now you have to think about YouTube my Spotify money in yet urss money to make it much more difficult for creators another barrier for the new entrants into the space.

Yeah, because it makes it more complex because the different Rules of Engagement

From platform and also even just going down to you know the format of of how I show you know works on different platforms in different ways right.

You know that there's different demographics in those different platforms in even to you know is it a video native? Show is it an audio native show right you know I sort of remembering the first dalliances of people putting podcasts on YouTube I think it was sky Sports cricket.

They can't be uploaded by don't describe two years ago the audio and it opens with one of the presenters going out if you look at the screen and it is an audio only thing and I was just thinking ok removed from little bits in Santa yes, it's more complex is more complicated but the truth is is worth it though.

You're fishing in different pools of the advertising revenues from the article 5 companies account for 54% of all ad revenue.

Can you remember all five let's see how we get on Google meta.

Amazon

Ali Baba and bytedance tiktok as well Media complete not this isn't all prime TV is this is this is something else now absolutely like on on the site on Amazon it's incredible the amount of advertising you get on these big outlet lights now.

I think I'm almost the same as right up there isn't it in terms of and revenue so it's ready to list things when you search on amazon.com.

It's a fascinating phenomenon actually being similar in other markets doing the same doing the same as some of these Chinese companies are just absolutely colossal in the similar way to the ones we know probably better than us companies that we know more here, but the same as China's well.

They have been huge B&M of companies.

I was looking forward to our first of the tiktok shop.

I can just I can just sell great Media items was doing the show ok brother.

Discovery of announcing details about the splits you might remember the bounce that they had kind of internally but the company into one-half of network at the other half of shiny things like Max now at HBO Max again.

I mean Michael this is 3 is after more of a Discovery sort of appeared on the scene spitting in the same way that they started or have they got a different view on what they should be going to the diamond does semen some of the noise from the company seems to have been that they are ending up to where they started.

I think probably if you know the business very well.

It could be critical about some of the decisions made their think if you're taking a step back you could also say well look were usually changing history people are trying different things and some things aren't going to work for whatever reason.

They're trying to run roll this thing what's interesting is they seem to be separating off the sort of he say the flashing new stuff from the sort of?

Broadcast stuff so that's an interesting phenomena, and if you look at some of these companies on the sort of Legacy side, if I use that word CNN for example they're all looking for similar things and that is such a subscription models making premium contact the people want to buy they see this and it's not just as the way to make me sing stainable in the long-term Chromecast to a similar job networks things that you remember from the sky EPG in in one business and the VIP stuff in the other and often contact are there as well people have some sort of perhaps.

I'm kindly referred to the the original networks businesses as the ship goes.

Do you think that's a lot of Cash still comes to the ship coats and little Carly the bigger part of wbd split they just do they just need to be looked after noon.

Different way some of them still making.

Music so I think it's a complete misnomer really and you know it's just another way of saying we're in a period where consumption is changing very fast you look at something like that.

Sort of brilliant work done a lot of bringing people people would be willing to tune in and probably pay to June in for not saying that is the model but this is good content producing good stuff.

So it's going to be a future for stuff like you check if you are seeing in your Mark Thompson would you be a bit annoyed that you should have been shouting with Discovery Channel and you know some old movie channel is smother if it's all together and one big jumble it diminishes some of the winds that you might be having individually for your patch the same way at Moss might also hide some of the stuff which is doing so well, and if you kind of unravel it as you said it will reverse roll up and sort of so actually there on his to stand on their own to see it.

Also perhaps give you a bit more clarity to go.

This is what we need to shut down and

To focus in on because if it is all jumbled up together.

You know it becomes become liable for all of the bad news and some of the good news perhaps to get hidden.

So yeah, I think it does make sense.

I I I think you if you were a bit that was performing well.

You'll probably welcome it we done as quite a good job in this cutting their debts and they will like billions of years of house of death 19th the David Hasselhoff the CEO of a pretty good job of of reducing the networks business is probably going to get the majority debt and shiny business will be allowed to go off in a sinner slightly better better financial situation does this mean that the discovery because I keeping Discovery plus in the networks business, but it's all going to be split from from Max their big streaming service and having another streaming service potentially to the mix.

And you know if you if you like me and you like cycling you need discovering and it's got all of it.

So this is the problem yeah another subscription so in a apologies to my direct debit advisor at my bank.

I'm afraid we also think the networks business gets like a 20% share in the streaming business, so there's like a nice little bonus and one of the questions there.

Is is this really just been up to be sold all these networks and come cast of the real version of this with percent of Warner Brothers Discovery I think is going to be the cheapest active Avenue channels business with you, put the money man in charge of it.

What it delivers its own thing just for a short amount of time before they bundle it was something else.

Don't know I'm pretty clear plans you talked about Mark Thompson earlier mean he is clearly a man with a plan to try and change the at sea and make things more sustainable and when you hear him talk.

He thinks very big and definitely wants to try things so and I think that's the right approach clearly in this climate, but as I say that the backbone of it is going to be high quality staff ultimately on the other side of the business and anaconda not a good IP haven't met.

I think I got DC Comics things like this and Harry Potter series of course and I tried a long time to pay down the data concentrator share price hasn't really recovered in any way up.

There has slightly after this environment suspect.

It's all related to that if they are starting you streaming you be happy if you're an illegal firestick seller Zamora the ultimate Netflix investment in language originals.

Trick world I think so I mean I I did some Googling this one because I wanted to actually at least have one Factor which was and it took me actually which was the Netflix you know no that's one of the big platforms, but 40% of people globally actually watch and see more of their concert with the subtitles on which I think maybe the excuse generation a bit of a younger thing you hear a lot about people do the consumer with subtitles and that just naturally means it almost doesn't matter so much about the native language that you're listening if you're consuming it through the subsites of The Owl reading so I think it's a smart playwright.

How many Spanish speakers are there in the world and also if you look at the quality of the content is coming out the spanish-speaking world right you think of the money heist the world's you know Netflix you got the platform in all of these great great shows which I think the sort of sneering.

We only make top-tier stuff in the in the English-speaking world and everything else is sort of bbt low I think.

That misconception is changing and so I think it's a smart play squid game in Spanish in Korean witches of superglobal let you know there's all of these it makes I think it's more of the equal opportunity world regardless of the language is created in particular seem pretty blue spider native content really in in lots of Markets because of those that goes global hits.

Do you think that's a bit of a advantage for them over some extremely competitive I think so, this is there so sort of big now Netflix and Powerful that comes with sort of political questions as well and you knows I think it's no coincidence.

Obviously the announcement came.

You know I'm at home with the Spanish prime minister.

No these companies now Netflix in particular where it makes production where it produces the things that chooses to make the

Questions now almost every scene in this country of complaints about its influence here should be 11 on streamers and so I think maybe there's one eye that as well producing stuff locally and different areas that can't in terms of the sort of political pressures.

They face should we be legally mandated to watch Adolescent for others no difference to you think about languages for some of your shows and whether you would like them to live in different versions.

Yes, we do, but it's difficult because you don't want to do it in a way of which it's just because it's the nuances what we actually had this thing a couple of years ago and two examples of Spring to mind one we did a sort of investigative show where we can have smuggled into prisons in Syria and it was all about disappeared people's you lose a lot of the authenticity of listening to the actual person if you just dubbing over there voice then you have to deal with.

Syntax in the way people speak and then leave things like what you got to do a dialect as well and so it becomes a really difficult thing to do similarly.

We did a show remember.

We had virat Kohli shows you know cricket in God and it was the first ever time that he revealed that he been suffering with mental health and so that went YouTuber and we have that kind of moment with my god, do we need to drop this into sort of 19 Native Indian know you probably don't need to do that.

That's a bit overkill so I think it isn't AI slop and I don't quite know what the answer to that is other than you know you do the classic thing.

Will you hear the trailer of someone speaking and then it stopped over that that to me.

Is is the solution at the moment in order to protect the authenticity not just the accuracy of the actress.

It's probably there now, but it is about the authenticity of thing ok? Well.

I return a bit more on podcast in the changing world.

And also about the show can still be audio only from podcast Discovery by company this week.

We're thinking about dog poop we specifically been thinking about our clients talking rubbish.

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Then we have been on that to that.

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Bottle of silky smooth Costa coffee latte today crack Acosta page Jake Humphrey host of high-performance currently sponsored by London business school, London business school is a place where learners from around the world come together to learn grow and challenge convention.

It's a community that believes real progress comes to embracing because when we share ideas.

We find better ways forward lbs.

Believe that difference Drive progress find out I'll bring in together unique perspectives correct.

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I'm walking back before you return to I guess here's what we've been talking about in media club this week after 8 months search Disney has found the European cheap and it's ITV's Unscripted boss Angela Jane has been running the teams behind a love.

I'll turn I'm a Celebrity TV however a lot to eat for including Inbetweeners and dead Set which was still on the forerunners to Black Mirror let's see what she is up to with Mickey Mouse is money has left his role as head of audio at the Telegraph after just over a year at the title Ahmed also co-hosted the daily tea, which was made.

Zip apps a little more public than most Media roles will he follows friend and colleague will lose over to the Washington Post I guess we'll find out and the Guardian this week as now it's a new messenger service operates from within it's existing app developed in partnership with Cambridge University at the Tech is open-source allowing any news outlet to adopt this technology LinkedIn stories and all of the things to talk about on the shake and get on our substack.

Just had to the media club.com that's the movie club.com it's free to sign up Michael JK still with me Michael has the induction yet on the the new encrypted app.

It's an exciting development for us because obviously you know in the job.

We doing the sort of traditions of the Guardian were quite quickly dealing with the stories involving a very confidential sources available sources at time.

So it's really great to have this new piece of kit and it's also I think just reaffirming to see.

Analogy being used to have in a positive way in journals that can be very disruptive win all about that the challenges that come with a i in all the rest of it but actually this is some smart people working with the garden to do something really positive and help I report it is normally a lot of send me any cryptid message.

You know quite Media savvy by looking and got Alex complicated by boat to tell you something like do I just create a dodgy Yahoo email account that are contacts concerned about about this stuff.

They want to want to send it to The Newsroom to get it right to put a people so it's really nice to have a system.

That's going to help people do that and it is done through the app and it's done in the way that someone to the monitoring activity couldn't tell it from just normal nativity on the app.

So it's a really important and I remember the the Guardians done big stories over the years involving very confidential sources, but you know I remember that particular things like Indian Tomlinson death.

G20 riots we had to sort of people contacting us we had to put it in the end.

It was posted rather than you know this idea that it it.

Just sort of happened.

So the store is really important.

It is rely on people coming forward to know they'll be protected by us ever have any anonymous tip offs for any of your your stories message.

We do you no signal telegram.

You know these of the sort of channels which are more sense innit even WhatsApp to a certain degree and thank goodness because I'm still getting WhatsApp messages from Anjum Choudhary from where we watching this thing but not on it sounds it sounds great.

I mean the only thing I suppose is the discoverability and awareness for other people for them to feel that confident that actually this is something I can really trust cos I was thinking the best publicity for anyone in that sort of world was telegram.

When was the French were saying to the

We want to put you in jail, but it was all that proof of the contract and get in and I just thought that was great publicity to the security and use of telegram papers and audio it comes to one of your projects at the moment.

See you soon as the partnership with the standard neither evening Standard where your son Harvey So taking all their podcasts.

What's the what's the yeah? I mean I think to try and sound smart we probably call a tuna strategic partnership.

I think that really means that we sort of taking over the podcasting output and operations for them really and it's one of those sort of cases.

I think where it's can we be slightly clever and sharing the risk and sharing the reward by bringing together our core competencies of you know.

They are one of the fastest-growing.

It's not the fastest growing digital newspaper in this country huge amount of credibility great news great access to story and journalists and can bring in with us right the ability.

What to do podcasting end-to-end on you know both highly quite high quality of soil level but also on a commercial 11 exploit those opportunities out there and so it's early days.

Will try not to break anything in the beginning.

We've already had a some real successes are first show with wondering we do the licencing deal killer privilege which really did utilise their news ruminant narrative storytelling shops it would just found out they told the third best performing licence still globally right which shows you a london-based newspaper in a uk-based Broadcasting Company we can mix it with the big boys and North America if you create something compelling outsourcing vs.

Do it themselves removing mortar digital thing why not make that the central part of the music.

I think it probably comes down to the mitigation of risk you know how do you skip a few runs on the ladder will bring some people in the actually.

Hopefully know what they're doing.

We've been going similar half years now.

So we would like to think we know what we're doing.

Talk about the Telegraph right people leaving well.

I don't know about the performance of it, but I know they have a lot of money was spent so how do you dip your toe in that water first that we might be such a good job that we do ourselves out of a job and that would make sense right it with the way that podcasting is growing so if feels like a sensible melding together of core competencies were all play if you're willing to share in the risk of sharing the reward because he's really quite a long time a lot of new types of variety of different things in the bucket of all we need to get into play some kind of the business model doesn't really matter is Just Gotta Be gotta be out there with it.

Is it partly that everyone's having a bit of a think now about what has words.

What hasn't word maybe not launching 22oz year to play listeners, and they're gonna make me things more successful.

I think so, I think you know podcasting for however long.

You know the audio team was a subset of the video team and sat in the corner of the newsroom write it wasn't.

Necessarily as a craft in its own right and I think you could be the best journalist in the world.

It doesn't make you the best podcast producer in the world or create the most compelling podcast in content.

I mean one on flyaways think of is a compromise name now, but a guy who I know who was the producer at wy wnyc where they have the New Yorker radio hour and he would come with these Pulitzer award-winning journalist turning up with their laminator bits of paper.

Just think I'm going to read out my story that you know it needs to be reinterpreted reimagined in a different way that lives natively an audio.

It's going to sound rubbish if you just read it out and I think there is now that's more of a sophisticated understanding the podcasting is to be treated as its own distinct thing it is a craft and needs to be treated as such other too many newspaper journalist podcast presenters.

Yes.

Next loves being on the middle of presenting is it is it getting to new audiences? Why is it been such a big thing I think at the base of it if you return if you want people to read just ask me your stuff and the format becomes less important and I think what we discovered is when you have a great story you can think about what's the best way to tell this story.

That's been a great thing about innovation.

That's Happened around here.

Is that you know you know how different avenues to go down and I look at the stuff.

We do the garden went today and for example.

Yeah, you can really see having seen the work.

They do their expertise and doing it.

I'm putting it together and thinking even on my own story thinking about different ways to present.

It's really fast you can see the amount of expertise that goes into that the people do the teams have come to you and go with what you been doing this or would like to get involved or tell us about it.

What's the Guardian

Have appeared and increasingly it is it's more interwoven and just part of what we do.

I mean that the garden we done podcast for a long long time now even since starting this job for example.

I've been out today in Focus podcast to mention it again and to talk about the media and it's just that it's more and more just part of the part of what we've been working with another media company as well because obviously TV outfit predominantly.

How do you decide what's a video ask? What's an audio? Podcast? Is it a TV show what what did you do with them? Have you decided what it would be well? This is where I think it becomes more open to debate and you got you have to sort that existential question you know what is a podcast right and it is a video podcast I would define it as that but also reality is a low-grade TV show me low grade in quality, but I do mean logo.

If you were to compare the budget sadly one of the things that we learn from that actually which I think is an interesting stat is how much of that audience is actually people watching YouTube on their television.

Yes and treating it as a TV show but watching it through the YouTube so interesting I mean with that show true Crime reports in it and it's amazing to make because it's too have had I think about almost 10 million views on YouTube in the six months has been going with won multiple Awards we won the gold the best true crime and the radio festival the other week beating HBO the jinx which I think is the most watched the most consumed fruit crunch.

I'd love to know what are budget was compared to those how would you do something as narrative podcast that works in video that was the question to answer and through us thinking about it the answer we come up with an umbrella to say audiences sort of take.

Where is by using generative AI within a distinct visual language of the show where you got a host who is looking down the barrel of a camera telling you a story and it's got the same amount of who is Real who is Real fantastic, but then it's exemplifying what is being said with a visual aid so that you can consumer that way if you want but in the audio version that is not just ripped.

It is in a sound design.

It is created as if it was a native audio listening experiencing those two things live happily side by side because they don't care because some people want to listen to it and some people will watch it is fascinating.

I think people aren't entirely sure what they should do with a I am sleepy booking in the catering.

She's going to benefit of it's going down a route of almost like stamps is not touch this is purely human others that the fire and I like a it's entirely generated two piece.

I'm even more complex when you add a news organisation into that.

How did they film about adding in that sort of material? I think we were very open and honest and transparent fully beginning because one of the misconceptions.

I think is that we doing people out of work by utilising AI actually I think it democratise is the process by being which able to create video content and it's created more jobs a podcast because it takes a hell of a lot of wrangling it requires animation it requires editing and actually the new language.

You're going to have to learn in the same way that people have been learning to code is how do you train and prompt the AI you know generative platforms that you're using in order to create compelling.

Let me tell you that is something which is difficult it is hard to wrangle.

It is it is a skill and it is a new language which she needs to be learnt about 20 different platforms to test out.

Which is the best we've invested in creating Arsenal event proprietary platform to try and it all together so we can stay on top of it.

I would be lying if I told you that I understand how that work but luckily I've got the colleagues and let you know you can stamp your feet it's not going anywhere at about.

How do we utilise it in a way which is is it ethical as possible and you know if you just outsourcing to a i.

It's going to be so it's going to be rubbish, but there is a way to use it in a curated and refined way which is in a creating new jobs.

I think when you saw some of the demos from Google Scholar vo3 scary great this this is this will help me do more of that or do that better? It will be able to help that but what the problem is with that is weird lying on people to be honest about hey.

I has been used as the bedrock of The Creation for this and when it gets to the level of humanistic realism it becomes difficult because

Ham you know create stuff and pass it off as in being really weird things when it's not an to me, that's why my brain starts to break little bit and it does get a little bit scary and so how do you say report? How do you self Govern the use of this thing where it is honest and open and transparent that's a different question that what you had to cancel the audio Network Media quiz, let's see how much attention to the media world this week this week is going to be the wonders of Media so in memory of producer of those wonderful Professor Brian Cox wonders of series Michael lochmann, who's recently died this week? We're playing the wonders of Media Marvel at the wonders of Media stories of the week in a knowledgeable way, you just tell me what the heck.

I'm talking about and this week's celebrate audio networks new orchestral collection Alexa selected.

Suitable works to score the quiz at record at the world famous, Abbey Road Studios with your name if you know the answer so Jake you will say Jake Michael you say my let's play The Wonders of Media this phenomena was last seen 16 years ago the graceful arc across the sky a liquid seemingly suspended in midair.

It's hard to believe that just a thin membrane that protects us all and it's provided by radio waves.

What's the story?

Jake yes somebody with The Rolling Stones at the Oasis reunion, so I mean it's not the beer that I be worried about and I am standing for you racist gigs at see if they come up with some Eagles a classic bit of a radio pry quite a lot of Brands jumping on their racist bandwagon.

I think we might do you sort of periodically get to the tiktok trends Hayling back and the peace quiet recently about it's all about Nostalgia for the noughties.

I mean was the noughties that long ago apparently it was that's a big trend.

So you Lucy Oasis looking into that and yes Downing Street this time no probably not probably not ok time for second wonder.

now it might look like a 1960s version of Star Wars but just this 42nd video took the power of 130000 isn't that just Matt

Really struggling come and gents you have been paying that much attention to BFI earlier.

It's been training hours of TV and film scripts.

That's a good thing.

It's a good and a bad thing right.

You know if you don't want to outsource the creative need to it, but in the same way you look at the A5 picture of the Ark I got that alright.

If we can synthesise that a waste of that isn't lost the history or that you have to sit in the BFI and manually scroll through it that's amazing thing for us to be able to utilise so like anything is there's good and bad depending on its I might this week Disney and you started legal proceedings against mid journey and one of those AI creators of the big one for images originally for the Old Media going to be able to bring the new voice to heal.

This is a very live political question and still in this country.

Obviously we've got her own regulations on chrome using this material.

Yeah, what's the idea was we have this sorted out system you got knocked out if you don't want this stuff to be trained.

There's obviously been quite a big a backlash against that and obviously the consultations on going so it's quite a live battle.

Can you can see you within the government over here? There's a certain Aaliyah to the money of big tech you will let you know we're desperate for growth the government desperate for us as well for the public finances can see those precious, but no clearly.

There's a huge argument yet to be hard and we we still don't know what that's going to be at a crucial moment for regulating ok wonder number 3 imagine.

I'm walking through a barren Desert or something while saying is lights.

Ok? Ok?

you might think that two stars colliding would be an event in itself, but you'd be wrong because slowly over hundreds of millions of MS and you Star Is Born

So this is a podcast that has been rebranded this week Jake yes, it's Jamie Laing and Sophie habboo re rebranded.

Shall I think it is now nearly parents called newlyweds around you make that to keep the show evolving.

I think that smart because influencers who are increasingly suppose the document every facet and aspects of their life.

You know they think about a thing in errors right and it captures and encompasses the area of what they're discussing like they're about to get married.

I just got married another about to have a kid.

I'm going to hazard a guess that maybe the next rebrand might.

Newly parents you know something like that, but it's I think it's smart because it allows your audience to understand the the parameters probably of the kind of things that are going to be talking about it makes sense because it's an Evolution of their lives and their show is fitting in that.

I think it is smart normally say with brands.

You don't mess with the brand consistency keep it all the same the brand is there a right and the show is just the conduit by which their fans can access information about their lives.

Do you think michalina parenting podcast is there a is there a gap for another one you know if you can make it work.

Why not? But you know I can't wait for you know nearly career switching really retired.

They really have.

Quiz on the media Guardian Media I'm so disappointed with my amazing over the light in the tennis match and Michael Savage and Alex audio network for this week.

Sweet of music inspired by the new orchestral collection you can browse by celebrated composers such as Lorne balfe at audionetwork.com that's audionetwork.com keep up with you and your work.

Please anyone out there with media related stories get in touch Michael ducks have the guardian.com through the app and see what you've been up to what's next world war things message heard of the website which is www.messenger.com typical socials or people want to send me abuse something I'm on exit Attlee Jake Warren

There will be some professional boasting and let you know what's coming soon as well.

Thank you both and thank you for joining us remember you can sign up to our free and it's at the media club come mind I'm your host the Producers methill.

It was a rethink audio production video support from podcast Discovery will see you next week.

Hey.

It's Jake Humphrey host of high-performance.

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It's time to crack a side hustle with a restaurant Costa coffee latte today crack Acosta what historical events are we taking off on this week's round of the day in history on Monday have Gone with the Wind even though it was just a book first met the Walkmen on Wednesday the lion vs.

The minnesotan dentist has it really been 10 years on Thursday David Bowie killed off his most famous alter ego.

Friday the boxing match that's bad race riots across the USA this and more on today in history with the retrospective 10-minutes each week day wherever you get your podcasts.