Read this: New BBC Chief, Cannes Lions and Netflix Goes Linear

Amy Andrea founder of a boutique handbag brand Andy in this is why switch to shopify to make wonderful change with go down everything over and hit the ground running I was able to migrate my products and all my customer information over shopify.com / listen to take your business to the next level today.

We don't all get a good innings in life.

I'm Andrew Strauss and I lost my wife roof to cancer in 2018 one of the hardest things about an incurable cancer diagnosis is talking to you about it the Ruth Strauss Foundation is here to help support parents to prepare their children to face creams.

You can help joining out red for Ruth fundraising at the foundation.

We believe no family should have to face grief alone into the m club on your house today Kate Phillips is about as the BBC's all powerful creative leads for us Osman TV in the gold one that takes a look at in tray on the TV advertising gets the self-serve treatments of Rebecca Cooney in broadcast houses, why forecast is a talking small businesses at plus a speaking advertising and with the Threat of a I ever present how do creatives?

Chances of survival campaigns UK edit amazing Nick Cave is down the line from can accommodate that's all happening in this edition of the media club come on in to you both.

Hello.

Have you got to add to a couple rolls this week? I feel like I'm being thundering the obvious but also it would be a miss not her to say Kate Phillips so well-liked in the really I like like yes, genuinely everybody says she's really lovely.

She's very good at sort of managing different people managing sort of Tallinn really respectively genuinely well like I think internally and externally ok.

We'll get in a bit very welcome and obviously now.

She's by elevated of course makes the club even more showbiz.

So off the back of that Angela Jane has just become the European Supremo at Disney which I think was a job that Charlotte Moore was but it was definitely a lot of movement is going around at the top table of Teddy and I think it's a massive appointment for her and she is really great as well.

So I think it's a great great get for Disney obviously be interesting to know who that is going to take her job at ITV Studios as well and as they're in the middle of her and what you'll be there entertaining and so having the right person in the top job because Studios is a big part of that means Angela is leaving a very big position.

Open being see you guys are so she get your plus one this week.

I mean brilliant TV people making something moves.

And movement is good well.

Let's let's talk about Kate this is the BBC if you haven't worked out of announce their new chief content officer Motorola the BBC but it's not just telly.

It's a cross Radio online as well as everything except news.

I imagine what she got to do what you're doing now.

She's taking over that sounds like I'm actually you know what that was supposed to be doing a very good job and it's ok.

It is really well like so you know someone's going to come and do more of the same and just putting out.

It's a tricky it states the BBC so there's always going to be some criticism from some quarters whatever you do, but you know she's she's basically just got to keep doing what you doing.

She is the exact that she approve Unscripted the commissioning and you no wonder that we had the traitors.

We've had the return of Gladiators both of which have been massive hit so she was there anybody else.

The likely to get this was always going to be an internal scan today.

I'm not going to flow to the other runners and riders.

I think it's difficult to know who kind of got the last few Tom MacDonald at go.

I think was kind of widely considered to be going for in the early days Patrick Holland at banijay.

It's a lot.

It's great job if the money is alright.

I wouldn't because she was 185 TV terms for that job actually a lot of we can do but you can do better sort something that can I broadcast family that she was being courted by Netflix for there and scripted job and you can guarantee she would have been getting more money perhaps.

I ended up in a dinner at with wish I was on the table and then obviously they complete and utter ass on my phone when I was with you.

Just come back from triple something and I was we went up talking about that one thing which was like rocket ships in like a rocket ship because it will international travel to me and I went obviously obviously you know people are top of TV they will fly first class is a bit like what I don't find the BBC do not being very seriously so so I think that now she's gone to imagine her are most probably would have gone up slightly and she should be doing alright, but you know what she is done a fantastic job like and I think there with all the criticism that the BBC gets when it comes to TV in particular, but also radio and and how successful iPlayer has been when you compare it to other streaming services public service remit services.

You know it is quite stable and shed.

Very good job.

I think it's hot by the other way little bit so she's BBC Life as you said that 12 years.

I think good experience good TV shows not a lot of comedy the really Radio online is quite important.

So it's worth remembering that this job was created for Charlotte and get the DG job, so all these kind of content and got another mate and as you say it seems like everything that isn't used the BBC so jobs creative Charlotte and now it has inherited it.

Will she be able to shape it for herself in her own.

That's going to be really important.

Yes and for me.

It's great.

We have somebody that really understands and get some scripted because that's all content I make but I if I was working in the radio side of things all the online side of things having already seen those two things get consumed by let's be honest ATV person and now that's going to continue.

I think that she can have to get up to speed and and make that community field.

Going to be loved and get the same amount of attention that the rest of this is going to give those are the challenges.

I think she certainly up for it.

She's she clearly is very smart.

She gets the BBC easy thing to get and she made some big hits and kept people watching telly watching the channel.

Hope we can get people clicking and listening ok now by ads online has been a self-service affair for quite a long time.

That's Facebook or even a podcast networks like a cost.

You can create your own advert do the talking away you go and it's coming to TV as well in that manner taking so long to have said the story of this is the story of the commercial broadcasters are getting together to allow small medium Enterprises assamese to upload the target area.

Skyward doing very similar for a while.

I don't know if it ever really took off but I know they had some sort of system that meant that you could regionally Target Advertising and that maybe was too kind of is that whole Revolution that happened with Facebook and Google where you could literally micro target as and therefore the spend of the advertisement has been and also the kind of you get because you were hyper targeting.

It was clearly the thing that that kicked off the Tech Revolution wild it's taking so long to catch up on this was the big thing I'm working together on this.

Yeah absolutely there been so many calls recently for PS2 start working together.

You know.

I I don't know if you've heard the kangaroo 7anime.

Get me the Competition Commission at the time to actually you'll be honest with you.

I think it's the biggest that was a one single biggest issue, when it comes to the reason at TVs in touch price is right now.

What was that the wrong decision where we are now.

Sorry Alex Mahone at the Channel 4 annual report big reveal couple weeks ago was sort of issues that people keep saying we're all going to merge and that kind of nonsense supplying two different market.

We are off things are we should keep doing that but we should be working together more and I think somewhere like advertising.

It makes total sense particularly when you've got no talking about the Tech Revolution the streamers.

You know particularly Netflix and Amazon advertising services.

They are eating his lunch.

Trying to protect their territory trying to work together to as you say target the adverts more clearly and you have an offer that can compete with the big streamers that will be kind of agencies anyway for the on-demand services so adding another element of The Waterfall our DM to to come in his make sense if you've got if you've got spare inventory.

I don't imagine that loading activate made on my phone and modernist Russian companies to make the and spinoff services were all of these people suddenly far as have more of that more inventory clock.

Yeah, I mean that there is more space.

Everywhere seemingly you like to know the television that like is trying to sell you.

Can you turn the TV on and something you see an advert before you even press the button to get into your into your service Netflix I play ROBLOX on television that is literally an advert.

Everywhere you look so so the space is certainly there and it is going to require more micro-targeting because I think it must be quite come out working at the time, but he must be increasingly complicated to figure out where do your advertising pounds in in certain spaces and and I think the everyone defaults back to my other toxins they want to make sure that every pound at do you spend is going to be all the return to talk about my Facebook announced last just want you to say I want a frog this product and it will make the creative it.

Will it? Will do the target in lots of different formats and sizes and you know yeah.

I mean it get it makes sense as much as it sounds of dystopian.

Why would you not do that? I mean this thing when you're working in any level of content creation the biggest trouble that we had in I would have the last 510 years has been you create and you have to create it for 15 different platforms in 6 different sizes and your kind of deliverables list has just gone completely out of control this could add to that but the joining of of of AI

Of this opportunity may mean to actually it can be quite efficient and that you say if it means that there's a more pounds been spent on on on Broadcast and then I can't see that being about things long.

Would you people start cutting budget because they cannot say that is bad news for the TV sales exec the idea that there's more you bring more potential customers in with the smaller businesses at a time when you know we've seen Channel 4 really struggle with ad revenue with seen ITV really struggle with ad revenue that can only be a good thing in the long run that these channels will still be there and able to function able to commission wall content because they're being able to pay for it.

So I'm not sure but I think bringing the system is not a bad thing I think of what we may end up seeing is at the ad break as it were becomes.

You know smaller companies small equality and then when it comes to kind of branded content and like that.

Hi there for that TV show that becomes more prize thing because as we know can ask him is becoming more and more thing.

I think people getting more more frustrated being interrupted without all the time and it may have a bit of a brandy value if every time you getting the continue watching is getting interrupted by an ad so so I think that we may end up seeing kind of the premium big buyers go towards doing big hero 6 recently where where WhatsApp sponsor the documentary about about Formula One that was clearly brand hunting and I think we'll see more deals like that at the top level but then all these kind of micro-level means that maybe the rebalance the result of the streamers that in sort of Hell freezes over news Netflix has announced a deal with a French broadcaster tf125 channels as well as on-demand content to Rebecca is Netflix going linear.

Particularly so tv.fr.

Mytf1 are kind of the French equivalent of iTV right.

They are the kind of those sort of the first and foremost Advertiser funded channel on French TV and they've research into our international Dunelm's about this today and a bit of money and an effort into boosting their own stream recently in the same way that we've seen ITV the same way that we've seen your 5 UK TV or you and they've all done it, so it's really interesting that they've been gone.

Yeah, but also you can do it and the thing that's been quite nakedly advertise your kind of put out in the Press releases Netflix saying you can do all this without leaving Netflix Netflix it's just a will give you a lot of money to have your content on as well, but kind of world domination by Netflix continue.

This is a good way to.

Reach more viewers contest more and I guess make more money from the ads or what the deal is but it's sort of dancing with the better.

It is yeah, it's going to wear the viewers alright.

Is it giving up on elsewhere? Maybe it's just want to go back on but they did go to the back calling on their own streaming service.

There'll be a little bit behind and I think the thing is the way that Netflix has built his you know obviously it started off basically licencing other people's content then it's like making its own content and will be like on my god Netflix has made me some content.

Why would it be doing licencing of the content and then it's like living life services near it bought the rights WWE it's been doing more and more something in live broadcasting and everyone was like.

Oh my god, Netflix is not doing like they tried doing kind of like.

Press the button send you consent to have this is Netflix they the experiment and a try different things and if you look at it from the other side of the window you look at platforms like sky or like TV no all day platforms you can watch Netflix on their platform work in the other direction and polices just Netflix going well in the same way that when they started doing advertising it was a bit late, but how can Netflix think it's a bit like what actually they have clearly hit a plateau in the number of premium subscribers.

They can get to the next level dance to advertising and the next level down from 9.

Whall we want you to come here to do advertising we come here.

We want to be able to sell those ads and if that means we bring another broadcast as to do that and share the spoils of that and that just makes complete complete sense to me.

It's works with Sky you know that's where they pivoted to and it's worked Sky 1 by the front door by the front door Netflix

My 1:00 continues and that's what it is, and it will be the consumers and customers to choose what experience they want and I think it hasn't done YouTube any harm by being on every single day from platform and YouTube you turn America have YouTube TV and you can watch TV and aerial service exactly so I think that the experimentation of form it still is clear that TV doesn't houses going to settle down and our consumers gonna want to click Netflix and then see everything are they want to take Apple TV and see everything you wanted someone to see everything through the Legacy cable box is it going to be from the TV that shop? I think the better still off and they need everyone needs to be everywhere and eventually you know it all comes back to the iPhone write.

The iPhone is every button you press on the iPhone 4 make money from it and because they control that's all they control device to control software and if the TV person TV company can do the same thing then they will win that 5/2 days of the Havelock shows on Netflix

Is it a leap for them to put ITV 1 on on the channel to a possible future, but one possible future could be maybe Netflix start streaming hardware write my 1-slot like they don't have you know maybe we get the Netflix box at some point in the future, but yeah, I mean in terms of ITV I do think it's possible.

Yeah.

I think it's again.

It's that sort of getting your head around or it could all work very differently but there is it couldn't work differently as you say like the key to this is now there an advertising service and they're selling advertising.

They need to keep people on their platform for as long as humanly possible and if there's a breaking news story in France you're ugly turn off what you know you don't have enough cultural content for France it makes sense that they can get will let you have a linear channel there because

You can sell more appetising against that content in France and why would not do that for now and advertising company and not subscription become a little bit with that she said up there and the broadcast I'm at recently was like it isn't her job to make sure everyone likes everything on Netflix her job to make sure everybody like something on Netflix and you know ok.

So you right now content your winding out what you can get on Netflix but that feels slightly different to try and keep YouTube router network that can having everything on Netflix doesn't it? I just think that the you know they do games you know they do now July services and now they're doing something experiment which television it feels quite clear to me that like everybody else.

They want you to turn on the screen and press the Netflix button I thought that the person that did the deal was a bit she popped up on my LinkedIn this weekend.

It's like to see if they haven't see it.

Let's go to can.

Where the Annual Awards gala and Conference is underway a campaigns UK at Maisie McCabe is there for us Maisie hello? I'm very good.

Thank you.

What a lovely backdrop of the beach there at can have you had the morning good time for yourself, but also from a business perspective on every year but we had lots of editorial as well for people to pick up and see happening inside as well.

Not just hang outside all the and all the party.

Just me or has it become more of a thing recently? I've definitely seen on LinkedIn more of the content people that I follow their historic used for advertising otherworlds, just colliding a bit more.

I think you have tech companies for quite a long time but now they will all the beaches down the front are sponsored by big brands and it's quite telling about the money is.

How much?

what's the big topic this year and societal implications of this technology and how things are moving but a lot of the Big Holding companies are really stressed out people and then you have a lot more about fit positioning themselves as the real human earlier about itv.co.uk TV working together and to do colour self-service advertising it's like the eyes going to get a play a big part in that as well and I imagine of arguing that you just

What your product is a little go away make all make all the creative is that just Mark Zuckerberg's fanciful.

Hope do you think or is that the corner so noisy? Oh, yes the other week that adds.

You just tell Facebook what you are and it'll do the creative and the targeting.

Do you think that's coming round the corner table yesterday and

Overhyped how many humans are small and medium businesses to reach people around yeah, maybe we're safe and have a couple of years.

Just just about this is the only podcast this week though.

You've been doing your own too.

I think yes, we had yesterday.

I mean a lot of the content for the people here and then it's sitting up afterwards and you can check that out with you listening to this podcast to it's amazing when you coming back to the UK to have any time in can are you straight back to the news? Desk a good made me hate thanks for joining us when we return we say goodbye to a joint of TV production.

I'll see you in the second Patrick hear from podcast Discovery the podcast marketing company by this week.

We've been thinking about podcast advertising yes that thing we doing right now.

How do you make sure you're targeting the brightness on the right shows what should you say to them when you get there and what kind of dates are you able to get out of the campaign to help you understand? How successful you've been for answers to all these questions and anything else to do.

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We don't all get a good innings in life.

I'm Andrew Strauss and I lost my wife roof to cancer in 2018 one of the hardest things about an incurable cancer diagnosis is talking children about it the roots Foundation is here to help support parents to prepare their children to face grief you can help joining our red for Ruth fundraising campaign at the foundation.

We believe no family should have to face grief alone and Andrea Sandra of a boutique handbag brand Andy in this is why switch to shopify iPad 3 other Pokémons pet shop and I remember my breaking point was when I will try to make wonderful change in my entire site with go down really easy for me everything over and hit the ground running I was able to migrate all my customer information over.

Are welcome back up before you return to I guess let's see what we will be discussing in the media club this week well after 25 years running the TV trade body prat is an LC stepping down a lot in the sex was changed in that time but mcvay's biggest achievements that will show you be the deal at broadcasters has struck allowing them to keep hold of their IP from that came super Indies international investment and production in Street that still the MP of the world pictures of older people in a new report the as a says the O2 off an ad stereotype them as grouchy or mobile and fighting against the ageing process with beauty products TV festival is just two months away at the miracle will be there with booked our airbnb and this week at the organisers have announced a small Indies bursary which includes a free day.

And up to three nights complementary accommodation at easy supply of course and the deadline is 27th of June that bursary and all of our stories are in our free stuck I go sign up at the media club.com to do so you can get all of the links for what we've been talking about ok.

Rebecca I still with me going back to John with base 10 Years the industry has changed so much but he's been a pretty central character any more than Central he's been he's been at like you.

I think I said earlier than absolute giant the Indian community in particular have really relative that we have someone like him fighting a corner.

He's never ever been afraid of shying away from the hard and big discussions and and also kind of getting through some of the really wonky policy staff that can be really challenging for in a people that just run a company like mine, but need to know that the tax credits and the PSPs and you know where the qualifying.

Kind of understanding not really and you know it on come on.

Come on any kind of things and he loves a fight enough to find a trade body right.

I'm in particular when you're a journalist and you need to ring him up for quotes exactly what he's thinking and you know and he was very good at kind of going a bit but never kind of going too far is the problem with this when you're still looking as massive policy document going out what's wrong with this? Why why are you upset? He's very good very good at being restaurant.

You never believed in and going up to fight for his members worrying time no no Channel 4 obviously talking about in-house production.

No one really knows that doesn't be a cabinet reshuffle, which means of the new culture secretary.

And we don't need 58 All exactly you know the TV industry is in is in a bit of a tailspin and it will be worried about it all of the things that kind of really big and thought of you know we spoke earlier, but you know what changes she want to make I think that there is a bit of a worry for any factories.

We don't we kinda knew that Kate Phillips is a real frontrunner take over from Charlotte Moore I don't know who the front from from John and I think that kind of rings if you alone but I need to find another you should do it.

Yeah, so they've got until January to find somebody he said he's going to be there in a can of caretaker.

Sort of help the position, but yeah, it's not really nobody heard any snow due to be honest.

So it is there is it is interesting and it's like I think we said that there has been a lot of stability at the top of the TV industry in the top creative jobs that the top of the

Membership body and it is one listen to it feels very surprised and also inevitable that the longer that goes on the more likely it is that everybody will change it once right so yeah, I think it's going to be an interesting time for the media club somebody giving membership and just enough time for the audio Network Media quiz, let's see how much tension I guess I've been playing to the media news this week.

It's called with hilarious consequences that inspired by 3 m series we created three British sitcom treatments.

Can you guess each story from Haydock shows right once again Alex audio network has the finally taken on a wafer thin Brief and supply the playlist of tracks to score a parent quiz best of three buzzing with your name if you know the answer Sarah better.

You will say you will say let's play with hilarious consequences.

Behind the scenes on a raunchy TV comedy to intimacy coordinators have their hands full when it transpires no one in the car has ever been intimate with Irish consequences.

Yes Rebecca Kelly Cooper is quite confused about the presence of intimacy coordinator on the set of rivals which I would that story with respect to the literal Legend and brilliant that is Jilly Cooper that's another a course is going through a bad idea of intimacy coordinator like of course.

She is and that's fine there a really good idea Union Street and people coming in.

Old jogging and doing lots of exercise instead of 2nd sitcom working for an IT publication behind the charity shop in Atlanta discover, they are part of an artificial simulation but despite being computer-generated.

They still have to generate doesn't of Article today with no idea what this is the tech news site in America and press that looks it and they went yeah.

We can't actually find the two people that seem to be in charge of this publication and there is no evidence that exist the stories.

Have you written by AI there's a a picture of?

Of the team at 9 p.m.

In the team and it's sort of it turns out.

It was a photo shop that they be Photoshopped into the office with the logo in the ground and they were you look like that sort of perfectly diverse but also exactly the same as life of people somehow that you are we getting stock images of office people this website it just doesn't seem like it exists the Editors name is spelt wrong.

I would like two different ways on the same page of the article from that was saying like I despise him saying he pays scrupulous level attention to detail and your mum says not sent out a CV that has a spelling error in it when we have a qualification sub-editing you made up and it's it's also would you like to be a shadowy figure the popping up a whole new publications written by AI

Quite like being very honest shadowy figure in a team of real people it's fun making yourself because that means it like scraping AI generated music to create a answers for problems.

I did I did get somebody sent me a comment piece the other week that was quite and I know it's far too.

It's all that he found out that like he spoke to BBC about one of his episode of the podcast and and chat because you've literally made up for coffee never recorded a brilliant brilliant with him completely melting down but the fact is having an argument with a robot.

Definitely didn't happen and you would being gaslit by an AI as very very funny right last question for you should really listen to radio DJs start a podcast to discuss things they can't say on are also trying to keep their very real jobs as the Nation's biggest station and a hostel press with resistance whereas this make sense of female broadcasters who really did define like a whole generation of women and and then going together and feels like it kind of makes sense.

It's a great idea when you can.

Really already feel like you would love to hear about that stories.net conversation.

Cos my god they must have lived another person.

Have a good chance of success.

Yeah, definitely following they never consummate professionals.

They've never work together.

I will say I do also like my brain will swap them around and I realised you said Sarah Cox might even think as well.

So yes, but I think that's really interesting BBC sure it's going to be something having a job somewhere else to say something you shouldn't.

And so it is this feel like it's a space that is right for me a podcast about going to a very quick plug that we've got in the addition of magazine going to Preston night.

We got a great piece by my colleague Ali Khan about the rise and rise of visualise podcasts and why they are so popular a chat shows have a look online in the quiz and get to reinterpret the media club as a new lifestyle podcast maybe in the in the sky least I'll come back with your thoughts.

Anywhere forever at audionetwork.com that audionetwork.com keep up with your work and hear about that story.

Yes, so you can find broadcast now.co.uk and then you can find Rebecca koon.

If anyone using that I guess I'm friends with you guys.

We've got somebody fun projects that website to deliver now and we're going production of on you kid sure which I am ridiculously about can't wait for that to you.

It's just not coming together because we've got some fun stuff with you can catch all that gold on the school was pretty much everywhere and then I'm on LinkedIn where are trying to do more posts more stuff, because I think it's a fun little space to be right now.

Thank you to you for listening and watching.

Remember sign up to a subsite.

It's free at the media club.com I'm at digging the produce of Holly Pearce with support from Matt Hill it's a recent audio production with video support from next week.

We don't all get a good innings in life.

I'm Andrew Strauss and I lost my wife Ruth to cancer in 2018 one of the hardest things about an incurable cancer diagnosis is talking to your children about it the roots Foundation is here to help support parents to prepare their children to face cream.

You can help joining our red for Ruth fundraising campaign at the foundation.

We believe no family should have to face grief alone.

Set respects what historical events are we taking off on this week's round of the day in history on Monday have Gone with the Wind was a massive Blockbuster even when it was just a book on the west first made the Walkmen on Wednesday Cecil the lion vs.

The minnesotan dentist has it really been 10 years on Thursday and on Friday the boxing match that's backed race riots across the USA this and more on today in history with the retrospective 10-minutes each weekday, wherever you get your podcasts.