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Using promo code pl12 Media club on your house to McDougall in the club today is your media company investment ready for the comedian tells us what you need to do to your business, but also on the programs to BBC publishes.

It's annual plan things get spicy as auntie takes on the streamers that meteorite and manori ravindran pixar part of the commentary about Michael Sheen got some explaining to do that one indeed think so am in the quiz we open up the media transfer window.

That's all happening in this edition of the media club go on in about 2 m club before you get into the big stories of the week.

Let's chat to our guests to find out who they been picking up to join I Lost You

Browning welcome first time on the same lovely to have you here in a previous life you in radio at Heart the night so now very much in the TV and content world, so who's picking this week to join our ranks well.

I'm going to go with an answer from Netflix for the don't know and is the UK vice president of content with a particular brief over with Colin television scripted television so drama particularly because the drama that has been shaping the national conversation.

We might come onto the last week 10 days or so has come from Netflix and when you get these ones on ITV at 1 there last year with Mr Bates vs.

The post office when these kind of bits of toast and come along and change the national conversation you look for who were behind the decisions course in this case.

I'm sure success probably had a thousand mother's where is if it's a Disaster it would be an offer but is part of that team.

And so she should be in the club.

I think it's sort of bags and rolls on touch by little bit on the show before I guess this week.

We had the prime minister saying that Netflix season Dortmund to make it available to all secondary schools.

Yes, and I think it's the documentary which made me go.

Oh, no, this is this is this is going to go to be wrong if he thinks it's the documentary.

It's a drama if we want to use drama as part of a conversation are schools that I'm all for it into film which is a really good charity organisation that talks about screens in schools and it needs to exist for things like this to work.

So hopefully that'll be something we continue to be supported, so I can do things like this welcome back to the show from your perch as a as a TV writer who are you adding to the club this week that actually I would that I'm about who is a friend but

An amazing husband action professionals you want women in film and TV award couple of years ago for her work campaigning for diversity in construction.

You just come out.

She did a great grandma again report for the Lenny Henry centre on post production diversity in 2020 and follow-up that came out yesterday and shows very little progress has been made out of a sample of Uno top shows across six channels BBC iTV Channel 4 Sky when it's effectively 75% of production professionals who worked in sound that only shows are men very few women very few for disabled representation as well and so I think her partner and that's really interesting but it hasn't got a great deal of courage in the trees which is made me think ok.

Perhaps is missing and be here in terms of production and should be.

Morrison bring post-production coverage into the mainstream, I feel like as a reporter.

I'm personally as well guilty of this figure so focused on reproduction and production stories and not we can have leave the Tech oriented Outlook to cover post-production and I think we do so with apparel.

So yeah, so I thought I would put her in the in the club because I think it is a conversation with poppy Lockwood Facebook actions.

It says she's busy for the UK as well.

I mean work that happens on USB options as well as UK was yeah, there is a lot of huge post production has this year did a lot of disruption as well, I believe again.

I don't I don't follow it as a granny really is I as I perhaps should have loved to certain outlets to follow it, but I think there is a given that you know this research is 5-years apart and you know the picture is still with all of the parents.

You got it still so starred in inpost.

I think really Sunday preaching message so I personally I would like to do more street parade post sources in my in my room and done great computer in should should have a spotlight had it's had its big moment and now we sort of see not even the Pendulum swinging the other way you see what comes out of America about trying to delete any reference to it.

It's easier to take out the you're after ball.

Is it with this it is and I think in the UK in the general now to use to be from both the producers and the broadcasters that we are going to press on because ultimately there's a mighty the more opinions we have them all voices represent in the country that we live in Celsius or country will be in the morning.

It will be and I was only with the TV sex only this week where this exactly she was raised and the absolute consensus was.

Diversity more voices economic diversity particularly and diversity including in underrepresented groups, is is how we met division compelling and we'll come and lots of illustrations of it in the course this conversation you want to make sure that is the voices of economics at the BBC release the annual report this week at the headline wasn't 150000000 in content spend in the coming year but there seem to come to push back on the the the streamers are in the ascendance the report.

They're talking about you know iPlayer and how many of us are clearing channels and how it still out pieces, what is it Netflix prime video Disney Plus

Success of that shows over Christmas number of times I mean it's they are pushing back but I had to say I did the timing of this report of the back of as we've already discussed this podcast adolescence is a little opening when you when you think about the the ratings that Adolescents had and sort of dried I believe readings for Netflix in terms compared to Linear transmittance as well the timings in Crete but also talking about established like Gavin Gavin and Stacey and Wallace and Gromit in comparison to recreate the original like Adolescent I think is not optically is not amazing and I think I'm somebody who actually what is one of the BBC and even I sometimes have a scratch my head thinking about side of the last big original scripted show that they had that really should have resonator on a global level like there tonight and I struggle I know they have some creatures coming out but like the night manager.

I think we'll be big.

Would you love to say you have to wonder?

When I came out, it's like that show prime video or Netflix budgetary reasons of sad state of affairs for the podcast I mean more the BBC's always slightly stuck in this position as we approached licence renewal.

They got a took up.

How great they are they got her also took up this morning.

We need more money or did you think me and the report said about their current state why the BBC we have to somehow put it back into contacts.

This is the licence fee alone generates 4 billion and its declining, but it's declining by about 1% now going to any other in the current economic wealth and have that sort of level of the Register in many sectors so 4 billion to a licence for a 6 billion pound budget and spending 150mm.

Less well, it's not ideal.

If any less, but it's 150000000 out of a total content spend of 2.5 billion.

That's more competition for money for us and for our companies.

Do you think hey it's great, but they're still commissioning large amounts of content.

Are you in a little bit of decline, but the to put in Context that is this is for a year where they will not be a major sporting event and they would easily spend that kind of money on a major sporting event there.

I think the context of this would need to be slightly nuanced from our perspective where you know we run independent production companies in there a bigger than the biggest spender in the UK and of course you want to be in critical and it with a budget of 2.5 billion to spend they spent their half of the entire spending original commission on all country, so they are massively important and I would Echo the absolute Focus

When they are trying to compete on a new global landscape must be to champion original UK IP we need the BBC front and centre in exporting a UK creative centre power government should be getting behind and saying we need the BBC to be absolutely commissioning the best possible dramas and the best possible Unscripted the we don't take around the world and that is the UK creative Industries that is absolute best Menor you saying that iPlayer streaming is bigger than Netflix prime video by Nilsson bigger than YouTube and tiktok combined as well.

We see my TV channel 4 can do more YouTube commissioning the pain more shows on there as well.

Otherwise you don't have to go to their own devices or services like channel for ITV ex is this something to BBC have missed a trick or not exploiting?

Also party platforms £25 year and you know you expect something in the iPlayer available for free or whatever it is on on YouTube I think that doesn't have complicate the picture of a little bit for the BBC I do think they're obviously you're not say anything about YouTube and its prominence in your plan and sort of some of the starter on 1634 is which is effectively I think they've missed their targets presented points but also when you see the this is actually more from the annual report it, but there's an amazing start about 16:34.

It's not really seem themselves reflected in in terms of a rating out of ten of the BBC represents me your Flex me at 5:10 which is quite poor that is you think about the future of the licence.

The charter renewal and everything are we are they doing enough to sort of cater to this to this audience and obviously the YouTubers a big part of that think the content is is part of that BBC3 instead of although absent in terms of in terms of that Brandon the distribution of some of this more used during content is that it's a big part of that so I think they are the little bits.

I'm a little more understanding about the part of this because of the licence fee but it is it is going to be coming quite glaring giving how how quickly some of them know the other broadcasters are up for putting into this.

I mean that last even though I feel as though it is someone deleted but at least two tablets of better late than never tell for for me actually been excellent at this for a significantly less PSB public service broadcast that when you see that they've done on social and the work they do it on YouTube giving their size.

I think they coming through the criticism.

Open to be fair.

There will be an hour to do so you've got a try and push through because that has to be a concern that they doing on YouTube with the really heartland PSP stuff like news the prolific on social and I said BBC score between a rock and a hard place of it because everything is about the iPlayer understandable so because the competitors as the Netflix is the Disney's and the apples so they've got to make the iPlayer the destination but if you don't bump into a piece of content from the BBC anyway as a consumer, but it has a young can see where you are going to the iPlayer they got a fine piece of content that makes you want to go there in the first place and from there on your journey will continue but that is very very difficult for them to find those pieces of content that resonate with the teenage audience.

I will be serious I say the oceans in issue like their content is on Netflix on third party platforms were trying to get younger audiences, but probably audiences to understand it.

Let's come from can be can be quite tough are there in the world.

So they don't just take it at the end, so I had left sympathy for them that on that.

They get a load of attribution equally the other way round the things that others I mean Craig like Mr Bates vs.

The post office in that people like to tell me that he has a great BBC show literally ITV I think it works both ways when you when you look at the 6 and 34 end of things a little progress hit their targets the problem continues to hit their targets difficult Paul broadcaster trying to gauge with the sockets.

Is it is it fixable I will be on the point where the BBC can be universal me wonder is how much of this is the BBC problem and how much of this is a public broadcaster issue.

You know when you are be very interested to look at other parts of Europe and I know this is something that was it series Mania last week last.

I think this issue is discussed by a lot of other channels as well.

Is it too late? I mean I think it is down to use of content and distribution ride and I Had a Great Chart with the last week who specialises in a and was very just starts about BBC why content for example and it's like why is it really you know like where where is it? Where do you find it and so I think the commissioning pipeline is there but also then marry that with the distribution and issue that you have now and I think if you're kind of those two things.

They got a chance of winning pulling their back, but when I think about it.

It was a really good to do you screaming chauffeur.

I mean in terms of with Global residence.

I really struggle to think of those just because it's so much.

That I am watching on on the BBC you know everything from you sure whether happy Valley to Gardeners World Joe lavin, so maybe that's just sort of dirty so much that you get for that licence fee and whatnot but I'm not of pointing to shows like Gavin and Stacey in Wallace and Gromit a really he knows the bus to have talked to take This Waltz we have contact ideas questions have been raised about the ideation of four programme presented by Michael Sheen this week in Michael Sheen secret million-pound giveaway was similar in format to a 2021 project called bank.job have similar ideas all the time.

I think this has been complicated by the fact that bank job has been in contact with Sheen's team before there's a top position for production company sometimes about ideas came from TV is and will continue to be the same so I had a conversation with the individual.

Personal funding in circles, it has a bit has a penis to this but for me this will be operating a highly developed market wear ideas per se do not differentiate differentiation will come from the actors the presenters the Script the sets as much as the idea itself so22 I know there's a sweet developed that we've been in conversations where we can point to emails with that a very very similar things turned up somewhere else equally probably the other way round.

I I would pick something come race across the world right that show was originally pitched as a show called flightless and it was a concept you go without getting up late.

It's flightless the clue is in the title or was in the time, but there was no time challenges.

There was no pairing of families and friends ever no budget constraints all those things came.

Through the process of creative iteration now could someone say I had a great idea that you have to go for me to be without getting on a plane without being on train you have to come over and we millionaires.

It's the iterative process between the production company and the channel that turn into a hit like race across the waterfront Hall in the executions you think there be any come back for the company that the specific location of their format and also that £1000000 target is something that was their unique to their to their idea.

I think the complication is really because they had those conversations with Michael Sheen and then now you don't believe it to the the show side of the documentary premiere that hot dogs lighter than a month later.

It was pitch to check beforehand definitely some really curious.

I'm coincidences.

Alignment of in terms of timing I agree with marketing sometimes these ideas do come up, but it is there are some workers in the Star a little strange.

I have to say just on the Channel 4 show refuted the claims of the spokesperson machine told the Guardian that the inspiration for him doing something like this came from watching John Oliver biomedical builder in the US in 2016 see if that's enough to fend off the lies.

Ok, just for the breaker Disney plus have shared some internal insights on the four distinct audio types in the streaming landscape remember what they were down here because I certainly couldn't I couldn't off the top of my head tell you what they're so you're so highfalutin.

So they are the social the result shapers there selective explorers the empathetic escapists and the comfort connectors would like I think it might be like add.

Speak or like you know Hollywood speak.

Just women and 16 which one of you which one of my I think I'm somewhere between a comfort connector and a reflective Explorer but I'm being I'm a little bit of everything I can do a lot of these generous, so I don't know I think it's all over it's very advertising isn't it? Did you see the list which I thought you were drawn to me.

I did but I did I did read it myself.

Yeah.

Ok, psychographics is critical in trying to target our consumers when we when we think of television production process about demographics is about behaviours and attitudes so this reflects that what I loved about the survey or report was that it wasn't just that Disney it was actually about all streaming channels.

I was massive the 15000 respondents across France Germany and Italy in the UK this is a big piece of work.

I like could identify with that that social shaper space where you find a piece of content that.

Can you connect with the generation whose currency is have you seen have you seen this? I'm all getting a bit like that it used to be much for the demographic cohort, but it's actually know there's a bit of social currency and I'm going to go back to the same time that we probably most of us have come across adolescence through someone saying have you watched it? I found myself needing to watch it straight away that weekend a dropped because I might have to know about this is going to form a national conversation that is that is a social shaper influence coming into my life.

I think there's definitely something in the too much television out there some joy wedding find someone who watches the thing that you really like as well.

That's maybe a little bit of a secret I've been watching paradise which is Disney plus and not I'm like a super break it but people who seen it love it and so finding those connections.

I think can be really powerful another statism said was that 65% of respondents get together with friends and family in.

Virtually to stream Big Event did you think that we should have forget about this sort of strictly type moments that bring the family together together out of TV screen on the show a few times as well as brilliant.

He basically around the tree that was great and was really but I didn't BBC actually been covered it.

I think it's possible but the forms of big reality TV shows isn't it? It's really like to see the virtual part of it is quite it's quite interesting Facebook Meadowside turn to do that with the word parties didn't for what I have to say never relate to Parton and I can do that but I suppose people still do it just sending you just joining Instagram not posting something on Instagram without watching something or Instagram live, maybe that's why I think it's

Absolutely when I read this.

This is so I want that the old days are about sitting down as a group with mates are with the family at a point in time and we all thought that was over we're all sit down and say he wants to watch you know when a horse is going to drop the next in a number of episodes and having that conversation the only difference is when we do it will do on our terms, but the television is still bringing people together and still starting at national conversation tell you what you'll get around Bob's tonight or so forth and what's what's the next episode of Ted lasso weather has to be I think it's fantastic Four TV ok? My return will be talking about getting your business investor ready.

I'll see you in a sec company thinking about how to use your podcast network you're so might be made by the same production company vacancies.

Fall under a broader umbrella already in and have network these connections can be your biggest strength when it comes to cross promo and making your money go further for advice on cross-promotion or anything else to do with dancing head to podcast discovery.com.

Here we are on another train delay.

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Promo code at checkout so I cannot hear that we've been talking about in the media club this week the sun is over the worst of its phone-hacking costs it comes as newspaper reports financials for last year.

I press Gazette reports that revenue is across the titles of The Times made a profit 60 million pounds to become the new home of 90-minute audio fiction the stage report there was out prices last month when was to end and then you stop your folks are new dramas as well as existing works and power has completed acquisition that clear channel Europe Northwich give them a billboard business global who bought three outdoor companies in 2019 stories and more available on our sub stack it's free to join so just head over to the media club.com.

Email every week with all the links and info about the show that's the media club.com commandaria still with me Mark when you hear those commercial radio stories to your heart back to your commercial radio days or pleased that world never pleased to play it's a great sector, but it's completely changed through the last 20 years with the patient and technology actually.

I think is a read-across to what television production and independent television collection is facing in the next decade or so your Gaff what what's itself would have invested in Hessle go.

It's a total production group and content creating groups anything that sits on the screen and camera will film it and will tell stories about life and put them on the screen so we're mostly television about 65% of businesses television this brands and TV Commercials and businesses and we're probably list.

Play the only UK based television production company left on the on the stock exchange many have gone private and we actually doing well.

We got any results out in the end of the month, so he will find out then the competition for production companies sort of Evan flow ITV and ITV Studios have a number of companies in the world you see people like red bird coming into coming into the market.

What's that like for production companies when they see this interest to hear the to play it was all three Media they win a bidding war with ITV and with red bird.

I am I the company run by Jessica and red imobi loft the competitive ITV what that tells.

I think is a Sceptre is this is an investable sector people want to bring money to the sector and that's got to be a good thing the hundreds of production companies and when they only IP

Property when they find it show when you create something yourselves you can sell it around the world so television is an investable sector for private equity offer Capital markets because fundamentally you can see these investors.

Look at the whole spectrum we get quite myopic and TV we think about just asked if you're an investor you're looking at it going where my place.

I'm I going to farmer going to take Healthcare defence or minerals this plenty of places you can place your spend so what television needs to get back to do is actually being a champion of the sector as a good place to enter grow because what are we doing with ultimately driving consumer behaviour we just talked about how we all watch different bits of TV in part 1.

Why are we choosing our platforms out? Why are we go to Apple I'm going to Apple because I want to watch Ted lasso.

Why am I going to paramount because I want to watch Yellowstone going to ITV probably my daughter's going anyway.

Love Island going to Prime

Going to Clarkson's Farm choosing my platform not for the platform anymore.

I'm not saying what's on next platform.

What's on BBC I want to watch that telling me that the production sector is absolutely critical and it's harder.

That's because we change that for conversations and drive consumer behaviour of press a particular time at about challenges that the TV faces changes in economic change in the Stream is working within depression can be quite a drum by of news.

Are we wrong to to not focus on that should we be banging the drum for the successes that growth you just personally.

I think the last 2 years as a sector.

When did the TV show with making it? Just look at the results to the coming through from a business side for lots of these big groups and Ashley the famous the same it's revenue down bit profits up a bit.

Genuinely the theme and these are the most difficult days.

We had for decades the downside of our sector when you compare to others is it is a low margin sector even the biggest players the ITV Studios is the BBC's and so forth are doing you know 10 maybe 12 percent of Damages where is the 2025 so we always going to struggle if we simply talk about it knows terms, but the converse is as we saw with the latest takeover the boy out of all three Media when Media Group television production group trades and it sold or bought on the open market the multiples can be really good.

They can be in a 10 times 15 times even as high as 18 times the profit margin, so the any investor looking at a sexy might go clean it won't do I want to be there because it's it's a place of high social currency do I want to be in something that everybody's talking about?

Not a lot of people talk about minerals stock investing so you can have televisions party of portfolio.

Can it be scaled and ultimately even if it's low margin business is somebody and time going to come and pay me some decent for it and yes the last 12-months.

There's something just eat sexy.

It's affecting to to be going to be involved it.

Isn't it? It's a bit like sport actually body has a view everybody anyone everyone has a view on what they thought of last night's TV but it's got it's got to be more than that and I think the sector does need to kind of ask yourself.

Why are we talk to self down quite so aggressively over last years.

There was a time and a 18 months ago, but one of our PSPs was almost reporting everyday who was leaving this happens in the time.

It's ok things have all people move.

Let's talk about the they success stories first and foremost the products that are shaping our conversation and selling the UK creative sector overseas.

Business with just seen that one of the largest the largest independent production through be bought out in the last 12-months for another investor wants to scale even when they're talking about putting ITV Studios and all media together the two biggest together.

I'm eating a lot to talk about with ITV was basically split into this year's business in one end and the broadcast assets the other way Studios was the big reason to grow Valley Fire TV show in my end up splitting not happen.

I think it will happen and I think it's because at the moment.

I TV licencing is publicly listed.

It's on the the footsie so problem that the capital market which is the public market is that it's massively undervaluing Media stock ITV's undervalued undivided undivided we all trading 567.

X

EBITDA profit not attend to 15 that they stopped have trade-in now that is a challenge for ITV because of the fact that the market is saying is we don't value your channel anymore the linear you can you can look at the numbers and say basically the ITV market cap is what studio is the worth 100% of your value in my Studios business, which of course the correlation is your placing no value on that linear channel which is ridiculous that has massive early so I have to speak and as they do I would come from my seat.

Where are they smaller end of the market if there is a course correction in the biggest player been valued that will only help if you are an infinite production company and you had some success in your thinking about growth and those opportunities.

What should you be doing to get your your business ready to be?

In a good place to maybe benefit from this investment well, you need to be clear on your USB in realistically it's got to be about IP creation or in fine.

We talk about revenue quality which is really about how sticky how returning is your business as a TV making what does don't like about telly is lumpy and bumpy and you can have massive ears and terrible years and that speaks investors, but it is the next room TV so get the right investors who are prepared to see A35 10-year journey and not worry too much about 12 months or even 24 months.

That's critical develop your IP and also just please get and get finances incense with all of you going to have a decent pipeline decent developments late and I said about price the heady days of 10 times 15 times are not with us at the moment as we just said about the company I spoke to you.

So we're going to wait to every.

Do they still make no difference if you have a really good year because we're all looking at the overall performance in the round and a good actually is any greater or less valuable particularly if it's just a one-off year.

It's fine.

Don't I'm game if you if you want to get investment because all the things you can't do because you're subscale then go and get your company ready and join one of the larger groups of personally believe the television has to consolidate you mentioned earlier about The Bower story and the and the the consolidation in radio which there is undeniable financial evidence that commercial radio is in the best health and in audience terms now.

It's smashes the BBC in my diary and commercial is a head to head.

The chemistry is miles out of the BBC now in terms of Sharon voice in this country and it had a huge consolidation, so could we take a read across and say ok UK TV production sector we need to go out and dominate the world again in rip creation and in our storytelling.

How do we do that? We need to invest more money to attract new money to our sector.

Are we to go out there with the biggest and best one is we need to do to fix a shop together house in order is to take a bit of a leaf out of what's happening other sectors and bring some of that scale to the party when you are going to be in companies in buses.

Are they real business leads of a is there any call combination of the two so I used to sort of interact with lot more businesses that were they were be more creatively lad but certainly in the last few years that seems as though more very business focused leadership as has come in for a few.

People are a lot more pragmatic in terms of the kinds of development of their funding and that they're really putting through.

I think it's becoming an interesting when you think about it even markets Mania last week in France which used to be a very creative event you a lot of inside baseball from from creatives and now it's become it's a great events corporate and it's a lot of the business people who are speaking on behalf of these companies and talking about to the Bottom Line instead of the business decisions, are they need to make a float and I understand this time? It's just become a lot more you just in terms of decision-making and perhaps that's understandable.

I think you need about everything in moderation.

The drummer trying to beat for a sector is that we need to talk about us in the context of all these other sectors because an investor can choose where they put them on television has to talk more confidently with an incredible story programs and it's a really good business.

Don't sometimes sound like it's ok.

Thank you.

Anyway.

I won't be returned.

Just love time for

Here we are on another train delay.

Not a problem for Clare phone in hand ready to play the free coral rewards, Grabber coral coins for free casino bonus and oh, she's gone with free spins and coins for free to choose rewards, you actually want coral where ever it 18 plus UK participate in selected promoters to get current coins expire give the perfect gift that keeps on giving an aura frame.

Are using promo code at checkout just off time for the media quiz let's see how much attention.

I guess I've been paying to the media news this week.

It's entitled Media transfer window a few big transfers this week to take you through the sky Sports star do you have to tell me the person or people at the heart of the story so people to best of three buzzing with your name if you know the answer so minoru your say he will say Mark let's play media transfer window right who's transferring from the times to the Observer is it is Rachel Silvester who is becoming the new political editor for the

Yes, she is some news about the other take over around half current Observer staff have taken redundancy rather than join tortoise me.

I'm just going to be quite a shift in culture for the new owners you think I suspect so yeah, it's been a lot of past year has been a real Media Circus gmg and Scott trust in the takeover.

I think a pro 28 is not Easter Sunday is the last day of the Observer as it stands and then it will be so yeah, it'll be fascinating to see what that isn't that product becomes, but it certainly sounds like it's a civil war internally in some respects.

So are you at with Mark Wainwright when I read this obviously a lot of turmoil at least for tortoise they've got a bit more of a clean slate to start that process.

It looks like a lot of stuff.

I've been

That looks after in the in the in the redundancy is a good place for tortoise to be well.

Well.

I think I will tell day.

They need to do something and they think the good thing is they have a tractor present and they got investment from guardian Media Group to Romania Sheldon so in that sense is has this changed? What about a chance to completely reboot that opportunity and yes, it's 8:25 a huge amount of chambers in its enormous if this Saturday to be believed and that's not surprising when you consider the new management background what they're interested in where they want to take it again.

I'm a Believer these sorts of changes.

All this is a tectonic shift, then I had to do this is this was a title that was in very serious managed decline.

I agree.

I mean to be honest.

You know there's so many girls coming out of jobs now and just sort of see a place that is hiring a course.

You know it's interesting to see the various redundancy rounds and I can imagine that.

Decided to go on redundancy for various reasons, but shouldn't have a new generation during was coming in perhaps.

We should see this as an opportunity of them to really help in creating special new and potentially being outlet that we don't have in this country which could be you know interesting editorial be there as well, so there are a lot of concerns around it and perhaps understandable, but I do still look at planet with a lot of interest has had some very good investigative work in a button spiritually I can see a lot of little girl with the with the Observer and what that product is a read every Sunday and so yeah, I'm excited by that the issues have been about totally ok customer to which team is leaving a big podcast company to form their own agency that you still want something else Mark

Yes, I think it's that used to run something else.

Is that right? Yes, it's something else creative the people behind the weight ratio dish leaving to form cold glass Productions don't know enough about this there isn't lots of information.

It seems like a silver wholesale departure from from.se creative again more more change Mark yeah.

I know when I read this song audio production company an independent Audio company and they were bought by Sony not long ago and now I fear everybody has moved Sony maybe scratch instead of it going why is this not quite laid out the way before it's going to be I don't know results of splits.

Is is it hard to keep an hour so Steve acumen went to New York and that sort of the podcast bit is is very viability of the things that he created was more the kind of branded content.

End of things that sort of stayed in in the UK but you're clearly that the team want to do one of you somebody else and have a very very successful at making very niche brand funded contact in the world is in every single brand every product is becoming a broadcast the right and I think they are they doing the right thing by seeing themselves as a space space ok question three who has transferred out of mirror owner and I believe this is due to his step down as CEO yes, that's right a property increased reach on the book with the rise of AI some more challenges for them and I don't think he was maybe the most popular chief executive with the reach star so they are but the Express the mirror ok.

I have the journalist have two insane targets of quick baby target.

So they needed to have hit which you know having worked in a similar environments.

Where are you? It's very very bad for Morales difficulty of the killer of journalism and understand that would not put you in very good step drawing left, so any chapter right with peers are coming in for each other way Media is going you have to wonder how much will actually change but maybe we'll have to say they're definitely complete this concentrated very much on on the market rather than subscriptions which publishers have gone for pinching to see whether the new management continues in that vein and will there be less pop-ups on the parasites probably know anyway that makes a woman or regulations as part of your prize you get sent me some pageview targets.

Can I have photos of Europe because that's really weird.

Yes, yeah, you can do that to my special special prize for that as well.

Of course.

I have a new puppy Instagram accounts black labrador, Archie thank you to both of you vagina.

What's coming up for you guys in your pressure companies next what's on the agenda.

Well.

It's the BBC Saturday night quiz the is going into production shortly over the spring and early summer that was announced in public domain the BBC at the new Saturday night quiz show and the good thing is I think this is another good story for television coming from Glasgow it's been given to a production company that hasn't got a track record Inquisitor that being brave but people in our specialist.

It's got to be seen as BBC don't listen to pushing the movie money outside of London championing new Talent so we are obsessing about making sure this quiz with Amanda Holden is it is a success when it eventually years which courses down to the BBC

To sing on our Screens and we'll keep up with your work.

Have you got tonight? What have I got coming up? I'm not sure if I'm actually but I'm staying with a very exciting production company that is doing some work since we might have actually spoken about on this on this episode, but that will be my next story for the enquiry.

I have some interesting features in the works as well for the cast which I still with Mark 4 actually a really great future last August yeah, everything's lovely great from the show and we'll see you as well remember a you can go to the media club.com and sign up for a free substack will send you an email each week from all of the stories in the producer was Matt Hill with the front production video support from podcast Discovery I'll see you next time.

What historical events are we taking off on this week's run of today in history of the day Pompeii emerged from The Ashes on Wednesday sex drugs and Fleetwood Mac the making of rumours and the story behind the Iconic CND symbol we discuss this and more on today in history with the retrospective 10-minutes cast.