Read this: The End Of Fact Checking?
Summary: Podcast
Download MP3 shows.acast.comThe End Of Fact Checking?…What can an object tell us about the conflicts that have shaped our world conflict of interest is the podcast invite celebrity guests to Imperial War Museum London for a carefully curated to have a most revealing artefacts during Cerys Matthews Phil Wang Eddie Izzard jamali Maddix Carey Mulligan and more as they get to grips with the history of Afghanistan the malayan emergency all the Vietnam war that's conflict of interest from Imperial War museum's series 3 out now does cars suvs and vans and pickups looking for expert advice on your next vehicle.
I'll tell you later Alexis business team are here to help whether it's electric hybrid petrol diesel 100v our dedicated team of consultants for large and small fleets with our award-winning reliability recognised by the what car awards week ago vehicles on the road and your business running smoothly.
To learn more Lexus or the best reliability in a 2023 what car Awards this year stay one step ahead of the energy price cap with E.ON next next flex tariff guarantees to keep your energy prices for low the cap, so what's the cat goes up or down you're still winning be the price and save with your next thing is a brief visit E.ON next.com today next 12-month fixed-term tariff your bill depends and usage T's and C's apply.
What is the m club on your house to maximum in the club today meta removes fact-checking from Facebook journalist and editor of what it means for news organisations also on the program global scraps regional radio and power bi clear channel and waste Sports have won the streamers me focused broadcast yourself.
Robinson looks a recent deals by Design and Disney form Goldhawk Productions chief John Dryden talked about the explosion in demand for audio fiction happening in this edition of the media club recommendations to join the club Alex you been working on Bradford City of Culture this year anyone you like to add to the club entirely shamelessly, so the creative director shanaz Gulzar has been all over the TV was on Saturday Luton Airport watching on BBC Breakfast she's been an Asian Network the official launch tomorrow night and stay there of course so many things that another talk about it on tomorrow, and I don't think she is 4 days.
Cos of the amount of times.
You didn't move around for serious serious to do how to do Bradfords be fantastic this year of course entirely sure it's going to be cold on Friday night, isn't it?
Is there event for 10000 people and rumour has it is fantastic, Bradford might be slightly chilli B in central Bradford it should be fun ideal read that there is hot chocolate and food food carts and then lots of performers and lots of magic and bones as we used to go for a curry.
That's been I would say behind the scenes.
He's been at Disney 25 years not a very high profile exec, but someone's got a great reputation staff.
Love him the senior management clearly and he's not got a big job.
It is to really Drive Disney my and I think to get some use out of those different businesses.
They've not been really working together and also Disney's like everybody looking at cost cutting and how to get more.
The same so Tony Chambers welcome, I was having a bit of a look at that big companies.
They centralise then they bring it back out again wearing at the moment because of the piano responsible responsible.
I think this is going back to regional autonomy moving away bit from central control imagine.
It's probably driving that because certainly in his heyday.
That was the Model but you're right I mean in the time.
I was there Disney went back to centralised control and they find All the President's and it was all run from Burbank I think he's a good appointment when he gets very good luck.
Everyone says good things about him big job, but so good luck.
I will definitely join the club with predictably influence of Donald Trump's election on a general a monkey burgers announcer meta will no longer be fat checking.
It's content leaving it to things like community notes just like ex does Alex fact-checking expense?
This is that the real reason start getting involved did it kinda is the best reaction of seem to this is from the shovel and I'm going to paraphrase a case of the word for a little bit broadcast Awards form of Facebook CEO Mark Zuckerberg get it 36 social media sites should not fact posters tributes flood in from across the world that people have right here a range of views and that she was underage children and three wives and the point is batteries expensive it is hard it is something that news publishers really really struggle with doing and all that Facebook is trying to sign all that matters trying to said it's not a problem.
It's just a platform.
It's just a photocopier.
It's just a fax machine and maybe the first time I was on here that maybe 10 years ago.
I probably have agreed with them algorithmically.
They are profiting from the choices.
They make the millions of choices everyday, they make and Facebook and M and S burgers made that call purely big.
They are making sure that Republican Party that came after them and what free speech means to Elon Musk and what 360 means to Mum's ok babe.
I'm not free speech means to Donald Trump and speak to Action walkthrough 03456 very different things and actually deal with that mean that goes around at the truth as a left wing bias, and it's how you manage that in an age where the more outrage the money algorithm rewards the outrage and you might see as it happened.
X the more polarising using the more difficult for you to get more more traction Elon Musk course around to become is this all about just kissing ring me all of the big tech companies that have stopped up a million dollars 44 Trump's inauguration for saying the things he wants to hear is it? Is it what they believe or just self-preservation first or remember.
He's only the president of the United States you know there are more Facebook users.
Us now in the US so this is an American company, so therefore I understand why the reacting in the way, they are I think is a trust and maybe the commercial issue here.
I mean I do think that if you say we're going to stop all that checking that is going to have impact on how much you trust that platform and the extent to which you gonna use it and it may well, be it ends up just being the extremist the weirdos and they want to know what an extreme view can't do it any other way you end up on Facebook and the average Joe disappears and I think the other issues will certain appetite as one of the associated content if it's full of salacious horrible you know biased him.
That's one thing I mean managing political bias or a problem.
No I mean the BBC we say don't complain about right and I think that's probably fair, but it's really nasty unpleasant stuff.
I think she brands walking away is Facebook whatever.
Who is wrong? So why not? Just a light touch the argument for it? Is that they are suddenly that then heading into the community so if that the facts are wrong is no longer Facebook smart internet to serviceable moderation model no but in a way the fact checking thing wasn't so they said it was a mistake 0.000003 notes 3% of its 29112 popular information on the fact checking service but ultimately because of the international fact-checking network matter was reportedly pressuring them to let in more robust fact-checkers within that service and so matter was already getting critique for not being without bias with with it's trying to remove bias, and you were getting things as a person experience with from the fact Chequers that will perfectly factually sound and things are a little bit spurious not being put through so it was a broken system and the
Can't make it better will only make it worse but no one it is taken Wikipedia maybe 20 years to have that system where it knows if something is going to pop up and it goes want to shut down nose when you work up credit scores range of Communities NI work understand the address of the authors and not as we've been so long and now it is still it's pristine redone and so Facebook want a hot.
How's that? I'm if metal properties want the Hothouse that and do something similar it's Wikipedia asshole business model and they still have taken 20-years ago that right.
It's not Facebook small business model is not my business model that there is they make money from outrage rather than from factual information exists within Facebook because obviously there's no hates my community notes have they got it ready to just turn on and it seen any beta testing available there were three weeks.
It's not a difficult thing to do to repurpose a contract.
Community Focus spirits who how do you get upvotes downvotes what's the Mechanic around? What is true and the difficulty is what is a fact? What is an opinion? How do you differentiate? What is the exam and factors across the industry have trouble with working exactly where that line is given to the community.
It's going to be messy.
Ok couple of ready stories that are currently breaking on Radio today that global have announced the end of local and regional radio at their brands that closing offices across the UK and focusing on a service station of brand for England Scotland and Wales Let Me One power the biggest commercial rival have announced they bought clear channel Europe that's the out-of-home advertising business that sort of the billboards 425 million.
I think about to spend on some supposed to send it is not on sensible though.
Cos it gives it more control over the advertising market?
Global made a similar position a few years ago and that's proved to be very successful for them but only in terms of bringing cash into the business but also in terms of being able to use it to promote the rembrandts and I've done that very successfully you know when they're not sold you promote your own radio stations and I've done that very very well understand why I was doing that you now looking for growth.
So I think in terms of advertising controlling the market and also promoting the rembrandts it makes the price is high but I reckon I get payback on that what company is good for them and very well from digital billboards inventory and puppy pads for the radio station meeting look at the ratings for the Global vs.
Bower reasons, why ratings go up but global in the attendance were very pretty flat party because I've got a lot more marketing of urbanisation of things like billboards.
I mean I haven't seen the numbers in terms of the spend but my perception is I'm much more aware of marketing for the global brands and for the band brands, I think also.
Global benefit from st.
Heritage names and we all know classic FM heart capital in the Greatest Hits radio hits radio not quite so powerful.
I think is brands at this point so I guess really bad.
I need to overspend Global per capita to to get to earlier.
I'm sure that will use this to help to drive writing's up.
I mean it's not as though though though they collapse in Commercial radios in a very very rude health at the moment, but yeah, I need to do some work and I think I've still got work to do to get beyond just talking about Ken Bruce and Simon Mayo if you are up a publisher if you if your metre operator can having access to more Media to transfer about your your outlets is pretty central gets really expensive you don't need it's all about organic growth of its content is King you don't need billboards for an organic has to be as much as we might like to think.
The Champion of whatever so whatever the audiences engaged within tiktok is leading the way with the so good about for the next 10 days at least and that means that watch X and things that are really engaging audiences.
Will then be into marketing so then you can put the list of course at the end of it and what you are seeing as you are seeing iteration and experimentation by Design and then you seeing people move quickly and YouTube and the only two games in town when it comes to that sort of marketing spend as they having better content and more storage Alexa 24-25 might well, be the sort of age of going back to bed.
It's going to be really difficult for people because no one is seeing as I'm out of line because of the ad blocker on Chrome and Firefox blocking them a standard.
And in real life people have become so blind to it.
So you work 200 hours and it's only when you see and 20-30-47 to even recognise that you've even seen that I appreciate all of this of subliminal advertising all that is still has the Mechanic but actually people making a choice to watch your advert or your content is the key thinking that billboard marketing doesn't drive in the way that you I would say so poor people are spending time on the social platforms.
There's a lot more and avoidance tiktok actually you can brand awareness if you're clever about the the contents is TV ads or all billboards.
Is it just a bit of no, I mean also make the point that YouTube has got ubiquiti tiktok hasn't if you look for example that viewers to Netflix and Disney they used to TiK ToK is quite loud ticknock is tiktok is not a meeting.
Do you want to come out on Netflix or Disney shirts? I don't quite agree with that.
I think the thing about home is it's just building awareness.
You can't have a campaign that purely based on out of home, but the evidence is it does build awareness and the things that radio got remember is that Radio is quite difficult to navigate even if you're on DAB got to actually got a search through a whole load of stations nice alphabetically and the risk is like any EPG you stop at the top if you want to get further down evidence if you're station's got in A or B or C at the front you no capitals a better name therefore the heart.
Are you going to do better to have some operating system based on age of recall and there's evidence of out-of-home will help aged recall so in terms of getting your ratings at home is absolute quite important in driving mode numbers.
You know what you recall.
It's not about what you actually do and what you remember doing and then maybe we Spotify messing it up mate.
This is really fighting Back to the Future opportunities more and more people turn away from Spotify because of the aorta motion because of the removing of stuff because of the algorithm being messed up but the lack of servicing on that there is a potential therefore Radio 2 to make a playlist I don't mean radius fighting back and he is going away.
I mean B in this has been the same sort of number for the last 15 years so radios being strong the whole time as a fight back.
I think it might be about continuing to be a strong as it is but not in my back on the charges for younger audiences sometimes.
They reach is still pretty strong volume has may be changed but I'm on the radio side, so yes news this week global for most of their main radio branch of a heart for Capital and smooth and elements of regional programming alongside local news and travel and whether they got to keep the local travel news and weather.
Give me anymore and it's Jason not too so our hearts gonna lose their tartan caps and Lisa drivetime show some he's going to lose their breakfast shows in England or going to be one bit of output London policy something in this is coming is this the surprise is not really no I mean when the past last year.
I think it was obvious is going to happen as a question of when a global pretty fast.
I mean they can still as you saying cert all of the information and critically local advertising digital.
You don't need premises in offices in different parts of the country to do that.
You could argue that the shows which come from different offices you know they're still playing similar records.
Are they really doing very much this local is it the information content of Really Counts and I'll still be there for Global it's going to see the business is operation.
It's difficult having lots of people in different parts of the country having anal London easier to manage obviously cost reduction and particularly elimination lots of fixed costs.
Litepower all that stuff all gone so not surprised at all.
Will it impact the audiences will see I suspect not very much.
What is improve their margins absolutely 20 shows of I think we'll go as part of these changes.
I think February 24th will be the around the last the last show for these people pipeline in Shrewsbury with all of there's a lot of successful Radio presenters of can come for a local radio and work their way up.
Is this bad news registration the future will just find Talent on YouTube a bit talking about his for local audiences, so it's less about so it's so difficult to make a local show just to advertising so how you build out paid for platforms and how you understand what people will pay for people pay for the community around the underside of local nursing you might be a part of that group, but when it comes to the pipeline.
I think that comes from podcasting primarily that will come from YouTube that will come from tiktok that will come from all of these places and I think if a
Aspirin producer or presenter wanted to build their way into national radio show they would do that true that Cheryl on tiktok or through YouTube they wouldn't be doing that through local radio or showing showcasing their skills through forecasting which is still one of the biggest growth markets in there is still so much opportunity there to Spike and it's something but actually radios always put through different places.
I mean I I think I agree I mean I do feel sad for those people losing their jobs near me I really do anything as hard you know that stuff and will they find employment elsewhere that can be also very very difficult.
I think a lot of people skills to use in other areas are harder to find yeah like like radiator human side of it, but I do agree about the talent.
It's always come from different places.
I mean I will say that I'm thinking about Samsung those audiences younger audiences.
I'm going to want to play Uno record for older audiences anywhere on radiator.
They wouldn't be natural fit anyway.
I think it's inevitable I think that.
Me follow suit will wait and see Disney's Hulu + live TV working with fubo stock style in Australia being sold to Paul both these are at streamers getting to live sport rights is this the end of the future, but I think it's in seeing you know what is the big driver of streaming and seen Netflix and Amazon play around with sport and loads of doubled we've got Warner Brothers with TNT sports reinvesting there on the Olympics obviously have increasingly been buying rights in different markets promoting their support with some of their movies in a red wine near the Dwayne Johnson movie was absolutely tidying with TNT sports to promote it now these two additional science.
I think that support is being seen probably as the streaming next sort of superweapon and across the thing about is you got a consumer it at the time.
It's consume.
It's time is created so it creates an immediacy.
Always been a live sports organisation British company owned by perform group and boxing being a huge thing with Aaron and other things and they've been trying to sort of in a fill out there for about 60 million customers, but they really need to build scale so this gives them a bit more scale fox.
There was up for sale Motors wants to sell it for a long time of Australia yeah, I mean it since it was controlled by Murdoch but he hasn't got a majority stake which was a fascinating piece cells being not growing for awhile Australian this to market.
It's very much a free TV market and pay TV is struggling.
So they wanted to get out.
There's only so I think they're gonna use that lc2 to put sport on all those existing streaming services.
You know being being Australian company and I've got some great names for their streaming service has he got Ko at binge and Hubble
She's absolutely right it and then the other one the one is that this gives them control fubo was in Legal Disney Brothers argument about them basically using leverage to change sports rights inappropriately that settles the legal case but it gives disneynow with ESPN and Hulu and Disney plus.
I'm really powerful opportunity to put live and a record sort of like virtual cable networks aren't they sort of I mean hula is actually streaming network treated like a cable network ESPN obviously was a cable network ESPN is rapidly advancing itself streaming service Disney want to work on side some other rights holders to launcher sport service today together.
They do and I mean I think you're going to see Disney
Team now for the rights is interesting seeing in Asia one or two of the traditional players have the EPL rights the Premier League rights have just lost the most recent one being in Thailand where the TV broadcast had those rights for 20-years chemical truevisions have just lost them to the telco, so I think you're going to see my favourite son.
This is great.
I mean on the Premier League with loving this prices are only gonna go up watching WWE on Netflix WWE makes sense in a way that I like you say about Amazon and Netflix on moving away from traditional sports angles actually, how much people are still going to watch the live broadcast football journalists to split on this about how much people are wanting to watch the full 90 minutes more more watching the highlights particularly for younger audiences and then it's how the the promos of doing those goals of doing those like 2 minutes.
I like programs free to wear on YouTube or across social network.
How much that drives subscriptions or payments into anything as audiences get more on more 11 service or two services only Skies looking at a not there? Not sure that that the sports thing is the wedding that is converting and so there's a big bet on these these platforms are making it.
I don't know go to work tomorrow expensive for the right.
I'm in the big question here actually is where the sky Will Survive because going comcast bigger.
They are haven't got enough scale.
You know any Skype to lose some of the key sports rides given their just sold their dispute with Warners open that's gone away Sky with Lucy sport.
I think that would have substantially negative impact on a subscriber base well want to keep an eye on at this year.
Thank you both I like to go to swap you out.
So thank you for joining us.
Today will see you soon and port stick around over talking more in a sec after these messages Discovery podcast marketing company where this week we've been thinking about the most important things we learnt about podcasting in 2024 from figuring out what your show is and who is for to be making and where you need to be putting them.
There's all sorts of things you need to consider when putting together your marketing plan for 2025 to find out more about what we can do for your podcast Marketing head to discovery.com.
I don't know about you, but I was fine getting back into the swing of things after the holiday break a bit of a struggle which is why it's open that when we record our podcast everything's already set up and ready to go.
That's where pod shop comes in there Shoreditch studio offers a reliable set up then makes it super simple to create a fast turnaround show at
Equality from choosing the right equipment to managing the recording process pork chop takes all of the hassle out of podcasting so we can stay focused on what really matters delivering content to you starting out what I seasoned pro pod shop ensure your podcast sounds amazing and helps you come across the expert you are and for a limited time we can get 25% off your first booking a pod shop studio where we record our show each week.
Just use the code in media club when booking a pod shop online.co.uk pork chop online.co.uk does cars suvs and vans and pickups looking for expert advice on your next vehicle.
I'll tell you later Alexis business team are here to help whether it's electric hybrid petrol diesel 100v our dedicated team offers comprehensive Consulting for large and small fleets with our award-winning reliability recognised by the what car wash week ago.
Business running smoothly Lexus ordered best reliability in a 2023 what car Awards this year was the head of the energy price cap with E.ON next next flex tariff guarantees to keep your energy prices for low the cap, so it is up or down you're still winning be the price captain save with your next switching is a brief visit e.onnext.com today next 12-month fixed-term tariff price cap your bill depends and usage T's and C's apply now.
Tell me how it felt to be honest and Angelina Jolie is this stage of self Woodburn and Spencer Maria is absolute perfection.
Angelina Jolie give us a career defining performance are welcome back.
It's not all news in the m club.
Oh, no, there's always space for gossip.
So he's not even talking about this week the Radio Academy Awards the Arias are open for entries now with Bob sharing the judging panel for the first time we held in Leicester Square just a Stones throw from global radio Headquarters and stones may well, be thrown as the network has been taking part in the hours for quite a while Morgan and UK finally parted ways of something most commentators predicted to the show when online only last summer Morgan that takes ownership of his 3 million YouTube subscribers Justice trump re-enters the white house that is that all channel needs for success and BBC DG Tim Davie brought together some topdrama exact for a secret meeting it was revealed in Dead
This week it comes producer Jane Featherstone told MPs at the BBC was struggling to find multiple series on its books many projects are stuck in play soft green light you aware of soft green light green light has lots of different meanings in Hollywood studio you gotta get 75% the money so I guess it means you said hopefully going to get it, but maybe haven't actually got it yet.
Yes, although they want it.
They just not to tell if you have to pay for it.
That's true.
I mean it is challenging.
I mean I think that's interesting that seems to be all production model in my head.
I'm going back to the idea of knocking on doors and broadcast doesn't get me maybe someone to put in the first 30 and then you can start to know getting more maybe you top up with some and some loans awesome venture capital funding model seems to be coming back.
Yes.
Skype thing to say it really but has any local broadcast in any country even including the us God nutscale now, what's the Giants are huge in a really high Netflix Disney you know Amazon I mean, how do you compete with those guys so for the BBC drama is very important because it's the number one driver of the licensee who look at people people actually pay for the BBC drama.
Always comes out top comedy second well as John dried Heroes Goldhawk Productions and they change the Hollywood style storytelling Aberdeen radio and podcast have you suffered from any soft green lights in York this meeting at least it is also audio dramas, also suffering without a little bit there's much more looking for production partners co-funded on projects.
Where's the couple years ago? I'd say everyone was trying to take out a bit of audio drama with the idea that it would be option turned into a TV show it would be evergreen would be a great investment and so lots of companies work with splashing out money to get into that space and I think some of them got their fingers burnt found that it was much harder to recruit the investment that they made through traditional forecasting model free download advertising they found advertisers went really that interested in advertising fiction podcast they preferred presenters audience engagement how to get one of Lead access to libraries for a sponsor in her in a piece of it is and also in a bit of a break and a character and any would be more like I say the TV ad then.
I'm going to presenter seamlessly.
He knows thing by the way you know my new bed sheets are so comfortable so yeah.
The answer product placement yet, but there's a lot more co-production and some of the companies like Sony like RAM who 2 years ago would have in a commission something out right now looking for partners to some extent BBC as well, so well.
Let's have a listen of 10 things you already were going for and that's passenger list incoming passenger lists for breakfast only one hits are in luck.
It looks like you flew in for New York today with his mother Maria Lyn is that your mum's name Maria
Piccadilly
that was a knot Bulgaria left a Maria wasn't on it.
So she said an apple then she's back to New York Atlantic Airlines flight 702.
Papa don't worry sweetie.
We're going to find your mummy 7027 does passenger list of May for radiotopia.
Yeah, I mean it had a bit of a Chequered history.
I worked for a company called panoply in New York for 2 years it subsequently became megaphone they focus on the technology side of being a platform and they they got their editorial sign stop making shows and passenger list was commissioned when I was there and we're gone into production with recorded it, but we haven't edited it.
They closed down the editorial side so for about 6-months.
We will discuss shopping it around canopy obviously wanted to recoup some of its investment.
They won't do anything else with it and and we contacted a few it really seems like it was it wouldn't be the last day but radio radiotopia prxz bought quite a reasonable price.
I would the MOT and and really got behind at your marketed it extremely well at a time when there wasn't that much they're so it was probably easier when that was released to get a bit of traction but but then did subsequently commissioned the second season which they paid for out right.
It's probably a successful so weirdly that we've ever made in terms of sheer numbers it just so many of the place have to come into alignment for a show to work and it was just
English perfect it was the right kind of so it was very podcast friendly because the way it was structured was an interview show you know it's a plane disappears.
The relative assistive one of the passengers on the plane does not believe the official line on this and goes on her own investigation interviewing other family members.
It's very much like it's a series of interviews if you miss some of it and come back to it.
She still interviewing you can't really get lost it sort of work very well interesting journey.
So if you think Radio 4 was probably the only people that would buy UK originated material even 10 years ago.
Yeah, it's I mean it.
I never expected to be working in audio drama when I was going to be a film director and the opportunities just kept coming you know to listen to Radio 4.
There's an opportunity here because everything is done in the same way.
There's nothing to do it differently and that was my pictures of the BBC and ever since and I'll be making radio dramas BBC and as you say the only people that were commissioning it so that was the only market.
You know the way to get shows Commission was to offer them something different to what they're doing house, so I was doing that but there was overriding sense that this was a declining median that major drama was on.
It's way out it been dead in the United States for 50 years.
You know it's awesome Wells and the rest of the world if it was the closing down so throughout my whole career.
There's been this kind of dark cloud of your working in a business.
That's about to disappear and then of course in a podcast came along because of smartphones and all that with fiction with audio fiction.
There was something this blooming in in in the States particularly where a younger audience felt.
This incredibly exciting new media that have just been invented as far as I'm concerned because I never knew it was a very different type of audience and where in the UK is always associated with the ageing already and so dying up in the States earn.
It was reinvigorated and there were a lot of creators who because they haven't been listening to Radio 4 and you know just approached it completely differently no rules whatsoever worth of experiment and some very exciting things came can have the whole thing is reinvented can read night that you think I am just I'm in the Radio 4 drama business and then suddenly the world change them every single day was beautiful town, but they were all the same in all cut from the same cloth and it was just institutionalised within the BBC and I think you know it's great that you're able to find ways to things.
Because the BBC just can do something brilliant something it just cannot do the other colour connection.
There is lots of people who made pregnant for the BBC that's all they did I'll see if it did the opportunities of brown and your company itself had a position or major involvement from another price of products was that a bad thing conversation to go through is that something you would expect it someone to want to jump in and take her chunky company.
I mean it was it was nice and you know it was good for us personally because we were very small company and it's basically me and my wife Aisha but we never worked the BBC just pet shows that the other BBC and and so our life was essentially going from one project to the next and if we spent left in the budget will happen if you don't more than that problem in a inserting what products have done it.
So they helped us build it as a business.
It wasn't all together a surprise.
We have been approached by other companies before products because we had sorted somehow managed to cover a very nice part of the podcast of the kind of space in and had a very kind of in a clear sense of what we were doing this type of those who wants to make and sew products coming along helped us.
Make it more of a business than just thought of a freelance operation and brought some structure to it and actually so frieda's up because they're very kind of long-term.
It's another Swedes you know the really understand the long-term thing is when the industry goes up and down and pick up some changes so much so quickly and the last yes in Media channel has been very difficult and tv and stuff like that that doesn't sort of seem to bother them.
They are looking much for the forward and they see those sort of dips as opportunities actually to bring the pickup stuff.
That's falling apart and put it in and so what what's what's next at the at the door well, we're doing another series of a CIA show with Kim Cattrall and Ed Harris which is Paul the BBC and is Central Intelligence and Do Four Seasons eventually will see.
Where is the time and that's been a big project for us over the last 18 months also we also do project I can't send me about from Marvel bedding and it's from the university in and it and it's kind of keen on NBA is John Lithgow important for the shows to work and a short while I'm in the thing is the commissioners often want that and if it's kind of interesting.
I think audible have changed the way the market works quite a lot because they've they have been paying very large fees and so agency used to getting there and I guess from a mock interview if you want to Mark at the service generally BBC don't in the past haven't done very much for that really catching up on that but companies outside of you really do want to market and they need something to hang it off, but it does change the way you make me so it's very rare that you can get that a Lister for more than a short amount of time so you can get them to the studio pretty much on their own read all that and somehow steps that in a make it feel like you know it's real and that's a completely different way to how I used to work, but increasingly we are doing that because a lot of question is do one a-listers quite simple isn't it for 4 every platform every broadcaster if you are well known and good at your job for you can do alright.
Yeah, you are and I look Talent does cell, but everything's you know min.
Business you know celebrity voices on animated show are usually University success finding the talented willing to work with you for a reasonable price and has global appropriate the difficulty actually started working every market what can an object tell us about the conflict that shaped our world conflict of interest is the podcast invite celebrity guests to Imperial War Museum London for a carefully curated to a van most revealing artefacts during Cerys Matthews Phil Wang Eddie Izzard jamali Maddix Carey Mulligan and more as I get to grips with history of Afghanistan the malayan emergency all the Vietnam war that's conflict of interest from Imperial War museum's series 3 now.
This year stay one step ahead of the energy price cap with E.ON next next flex tariff guarantees to keep your energy prices for low the cap so if you're still winning be the price and save with your next switching is a brief visit e.onnext.com today next to your bill depends and usage T's and C's apply does cars suvs and vans and pickups looking for expert me some your next vehicle Nexus business team are here to help whether it's electric hybrid petrol diesel 100v our dedicated team offers comprehensive Consulting and small fleets with our award-winning reliability recognised by the what car wash week ago vehicles on the road and your business running smoothly.
Ordered best reliability in a 2023 what car awards ok just enough time for the quizzer.
Let's see how much you both been paying attention to me the news this week this week is entitled big dogs New Tricks a few established Names Have Been bringing out new projects recently, but can you identify the stories is cryptic questions produce a Man Loves a cryptic cut it right best of 3A buzzing if you know the answer to your name is your buses so poorly will say all and John will say right.
Let's play big dogs New Tricks which soap is having a one night stand for within 2-hours tenders.
Yes, this is Eastenders what about this is there going to be a versa 3 they started in 1975.
1980s EastEnders but I'm sure she's wonderful ends up with either Jack or Ravi Netflix have done some experimentation.
Is it is it good or just a bit of a sheep toy?
I think it's a bit of a gimmick.
You know there was a lot of tour around the technology and they have been added in the BBC's of experiments on different stations where you can sort switch at 7.7 part of the story and I think it's a bit of a game of a spin-off reach the million UK viewers on Amazon Prime in December for the spin-off Amazon Prime Big Show on Amazon Prime so this is Mr beast games with the largest cash price history of $5000000 also a Netflix is squid game season 2 achieve 2 million.
It's been off game show water hit 2 million it within 7-days as well.
Paul have you watched the beast games? I have not I'm not knowing that question.
Have you watched season 2? No? I didn't like it through violin for me which trillion-dollar company faces push back on its way.
I'm useless yes, this is Apple yes and they are claiming an update their AI features resulting in all sorts of stories in tennis player coming out as gay people saying their shot somebody in their head and I mean it I mean AI is great, but you've got to have human editor on it.
I mean with dubbing kids stuff.
You know that I and it's great.
It's really effective but you got to have somebody to supervise it and check it if you don't you get hot water like this.
So I think it is about them apple kind of water brand damage.
Actually going to have a look at this.
It's the short you get the worst it gets exactly where in the in the business will do damage to that actually talk to work out.
He's going to Rai summary and John next time you have to work.
Thank you both for joining me Paul keep up with what you up to next on your and you're trying to stay here not travel for the deal with LG is about to be done and what does keeps of trying to pay for in the Globe LinkedIn is the best place CIA series to early summer website you've got lots of.
OK Google website to see all of you, thank you.
Thank you.
Thank you.
Thank you.
Thank you to you as well for joining us remember you can go to the media club.com to sign up for free to get weekly updates from the show you can also follow us on all your favourite podcast apps, so you get a new episode when we make one set my name to Max Egan the producer was Matt he lives everything audio production with video support from podcast Discovery I'll see you next week.
This year stay one step ahead of the energy price cap with E.ON next next flex tariff guarantees to keep your energy is below the cap that goes up or down you're still winning be the price and save with EON next switching is a brief visit your next today is a 12-month fixed-term tariff rates adjusted your bill depends and usage T's and C's apply now to be honest and Angelina Jolie is absolute perfection when I am ready to sing.
Out now in cinemas, what historical event so we taking off on this week around today in history on Monday that was heard around the world on the history of the SOS signal on Wednesday Thursday we can play in the American War of Independence for income tax and on Friday why the Sinclair C5 was not the future of commuting this and more on today in history with retrospective 10 minutes each weekday, podcast.
Transcriptions done by Google Cloud Platform.
Lots more recommendations to read at Trends - ukfree.tv.
Summaries are done by Clipped-Your articles and documents summarized.