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Have you ever marketing experts total emailed it? How did the campaigns get invited into people's homes their brands get into their customers hands and how did they build trusted relationships male has helped Topsy and achieved tough marketing targets and in total emailed it a series of interviews with successful marketers, they tell us their stories.

They unveil the secret behind driving results with males physicality.

How you can get your customers attention over your competitors? They detail their experience of building Trust through Mail in a world of fake news and scams also ymail gets kept for weeks on like emails people's undivided attention and how you can use it to your advantage so if you've ever wondered how nishma Patel Rob gave a digital change personality or what Martin Guru Rory Sutherland secrets total emailed it will reveal are you ready to Total email your marketing targets find out how top market is do it at market reach.co.uk ÷ total emailed it the magic of male filbrandt welcome to the media club on your house to maxigas in the club today podcasting powerhouse novel and making waves again and CEO crates track day to kill List cellulite Peter Hollywood and plans for 2025 and also the programme the Washington Post loses subscribers over its position on the US election Media reporter and writer.

Conlans here to tell us why this might be good news for the Guardian all that are we inching closer to a world service funding deal at the dangers of working TV and in the media quiz we ourselves out of a job that sort of come in this edition of the Media Hub IP first so I think that somebody had a positive the week in the media the one that many to choose from last week so kind of wanna couple weeks back and Amelia dimoldenberg for a reason one Andrew Garfield interview kind of viral the other week, but it kind of got me back into that I can't be a chicken shop date, but I realised 10 years since the first chicken shop date so 10 years on what is now become fully want to book a bolt promo slot for anyone in the world and I just think taking a moment to recognise what she's done.

She hasn't changed the format at all, but it's got millions and millions of followers, when is abuse and I just think it is done, so well.

I just recently she's been out in the US Reese Witherspoon late night shows and I just thought you know let's get her in the club.

I'm just recognise.

What's a great British Talent audition.

Is it Amelia the character Amelia the real person? Is there any is there any difference? I don't know I'll go with Amelia the character on hoping that this also maybe the person and you think the two of them and Andrew Garfield have a chance.

Well.

There's lots of Reddit 400 Emmerdale on it so hope so, would you like to add to our roles who was on Graham Norton on Friday night and sofa with Paul mescal Denzel Washington Eddie Redmayne and Eddie was talking about how there's a sequence in day of the Jackal where he has to defend.

Phone and there was lots of laughter most the man is like how could use a phone to defend yourself and social said well, you know that's every woman thinks I'm alright ladies and there was a broad and what is interesting about it is the way it was then amplified on social media.

So you know these kind of chat shows Marina Hyde the Guardian chat shows it's often a sort of you know.

It's a carousel of you know publicatii basically that everyone goes on till the best and it goes on prearranged number 32 from junk.

It kind of roundabout, Graham Norton is off and Grapevine has great guests but this really through and said something about women's safety that was that resonated with the audience at the time and subsequently.

I will be interesting to see how many people you know tune in to cram as well.

I mean.

Very cool very cool couple, but she really said what it enquired succinct way that put everyone's focus on the issue that one bravery to say it when you're Hollywood style, it have to say anything to raise questions and also that it was the it was comfortable environment to do it and there is something about that program which perhaps brings about it was in quite a few things like ladbible and looking at their body language and I'm sitting and yeah, I'll be thinking of you and then tried to speak couple of times but then came in with that line and their body language.

The men's body language change so I thought that was going well both of them great additions to the last week.

We talked about the stream of habit of cancelling news.

With good buzz about them, but now Channel 4 at it to you and I were at the broadcasting press Guild lunch this week talking to Channel 14 cats is that they need the content but what do you have to say about his drama series? It wasn't his baby so quite often happens weather series you can have someone you come and maybe if you done better when you get there are dramas, but you can't ignore because of the audience that they get but perhaps it just wasn't to stand out enough for him.

You know it's a great pedigree world Productions interesting subject matter but it's just obviously not for him.

It was an interesting discussion.

About linear vs.

Sort of on-demand or digital platforms and dichotomy in sort of what they're doing on both.

It's almost he talks a lot about linear about the Channel 4 streaming service at about what they put on YouTube and it's three different products and I think I've told my head.

I think he said about 7% of the 1634.

You haven't 16-31-30 Young on what you want and then going up on a sliding scale up to 4.0.

Which is something about 85% So it's interesting to see under think they're Hollyoaks viewing on YouTube is absolutely about 45/48 and I think the weather looking and how they are adjusting their mindset towards that they have.

Forward strategy and those kind of metrics are going to obviously inform what they're doing because they're trying they are the young channel there competing in the tiktok YouTube you know who the channel for the day and some way it's this week about young people watching television so 10% of 1534 10% view in time is given to a traditional broadcast television to not pay TV not streaming on YouTube and over 55s of 58% broadcast television typical for these for this sort of Lydia heritage channels to try and reinvent themselves in the face of consumer change it was alright, and I think a lot of a lot of over fifty different from those in my life.

They like to haven't changed that much and therefore you know the accessible.

Did they have to Elena ti vs.

All they know where is a younger person doesn't have that.

I think the colour reflects that also my grandma's 92 she has a dodgy box recording all the time.

She probably B more with the 18 to 34 year olds the age of millennials are the top end of the M27 now and the point of running around household.

That's the sort of level like you are youth adopting a 90 year-old? This is replacement behaviours in these things.

He's channels are going to have to to really grapple with pretty pretty quickly, can I get in there used to being Uno por Uno Uno youngsters, but you know they are you rent longer.

They are having to spend more time in their own rooms because they don't have their own place.

So they are you still watching things on laptops on small screens Jones screens if they want don't want to watch something.

The sitting room is someone's bedroom you know so it's a different.

It's a different way that they have grown up really is very much growing amongst younger demographic consumption for that audience to think if you will perhaps all do you don't necessarily you should think of YouTubers like funny cat clips, where is actually people so much more longer form content including podcasts someone things in talked about was on Madden who's the new drama.

He's got 10 new series starting.

Just quite a lot for Channel 4 exactly but he also said how actually what he's been offered by producers now.

He he said he's not in the supermarket though 10 million things rivals only thing he said.

The competition with thought of you know to two-and-a-half 2 million pounds an hour kind of shows they're doing Brian Walden and Margaret Thatcher statue drama, so those kind of shows that he's in the using the market for this time next week.

We will know who the next president of the United States is well.

Maybe we will post it on the fence about it after dancing the late last week.

They will not endorse a candidate at in subscribers for the for the Washington Post in 2020 top 4000 last year or something like that net and I mean it it speaks to the trust in news and

I think you know the reason why the Washington Post decided not to do it was down to who didn't want to have any perception of bias now whether or not the owner who may or may not have concerns about who the new President is in the United States and the effect on them vampires another matter for discussion, but we just seem to vote with their I was really surprised that many people would get logon remember their usernames and say no I'm out for this probably cancel it and I know your audience is kind of what I was thinking.

Time drafting a Harris endorsements and it got all the way through up to the Jeff and it just didn't get to the la Times it's something that we met away, but I don't know you can take that as and data suggest that is true, but also watching yesterday a Mr trump has added it to his chat when he speaks to people saying the reason I haven't done.

It is cos secretly they support me that I mean that sort of walked into another trump trap.

I'm completely and the Guardian put out a Betsy read us put out a statement to subscribers and ended up getting.

$2000000 I think it was to me about him indoors in support know there is a Bad return an email very valuable 506 paragraph.

How you can move your audience and I think is media owners sometimes.

It was surprised that things can change people's Minds Craig in the podcast world subscription is a quite important part of money is coming from getting people in the door can be quite tough but losing them.

It's important to you.

I think winning the back and it's going to cost and twice as much to get the back so it'll be interesting to see how that how that goes I love the that garden in my urine referencing and the timing of it 4 p.m.

Eastern time on Friday and ask her because it was so

The best email Marketing campaign you can never do human being somewhere they have that maybe they wouldn't have lost who is running the Odeon a bit of trouble.

Where did he go from from here? There's no good news around him.

It's really hard.

Isn't it? Because I read somewhere you know the phrase democracy dies in darkness.

How did that apply now? You know it's it puts them in a very difficult position because I think Arnold Schwarzenegger in this this election is about America is about and paraphrasing sleep got along but it's about democracy and it's about voting.

Torquay the key issues hair and it if you know that phrase and the lies and darkness, I think how that applies to that currents is interesting information from America particularly is very split into silos and unhappy bold think about themselves watch Democrat m.

W Wikimedia I was watching listening to a podcast talking about Amazon doing a live news event for the election for the first time you've been to that space and try to do something a bit more down the do you think there's space in America for a Ford Mustang interest review of the election of people got their homes now.

I will speak to my phone and it feels like in the 9th.

Well, that would work quite well.

It does feel that however if you look at the historic of campaigning the results everyone feels like they have.

Very specific homes at I don't know how much it would do in terms of the Twain that although it will be ticked a few boxes and probably have some good advertising opportunities of the back of it which might be me some of the money aside Washington Post news in guardian gaming.

I mean is just playing into this idea that actually the only way to really make money is to be a source of rabies partisan Factor secret and in an age of misinformation disinformation the application of untruths it's I think going to stand out even more if you are not necessarily parties and I think it shines nicely with what Lisa Nandy the culture secretary made a speech the other day at the last month at the RTS

UN Convention and she's talked about being truthful not neutral.

I just broadcast I've been looking into it and predict the exact and it's really interesting talking to you about what that means and essentially it's calling out babes.

You people can have a pin, but it is with the job that they are saying and I spoke to you that I try and be well service Johnson Monroe in Romsey and they said it's about reflecting your opinion, but if something is factually inaccurate calling it out.

So it's the factors ultimately will come down for facts and in world of AI in a world where I think the New York Times article said some people now crafting social media more than mainstream media and that goes back to politicians like Donald Trump

Who make Britain the mainstream Media productive term of mainstream Media means a well-funded well organised team of Janice who stick rigorously the principles and the ethics by which they supposed to then what's wrong with mainstream Media brilliant catch-all term anything for anybody know the biggest mainstream Media America is the most successful news child and offer the biggest broadcastchannel cable channel on on American television and what's more mainstream than done something like that then again.

It goes back to the to the Angel question of how do we find good journalism and the BBC World Service this week in the budget with the said well, we're gonna give more money to the world service not sure how much money is coming in an age of billions coming from.

To media from China from Russia how does the UK tackle that bad actors playing out on this global stage and all sorts of this information into people's home about us as a country both people who leave it but also the people who live in it understanding.

That's the BBC's role is an if you are a a regular viewer who quite likes EastEnders and strictly.

Why am I paying for a new service overseas? Yeah, I can completely understand my loving people more to come.

Hello Media club listeners Patrick hear from podcast Discovery the podcast marketing company where this week we've been talking about sprinkling some seasonal magic on your podcast promotion you might have is Halloween but that means it's time to start planning for Christmas right now to speak to us about that already else to do with podcast Marketing head to podcast discovery.com discovery.com casts maybe on the commute in the car or you might be watching me on your screen now.

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Have you ever wondered? How marketing experts total emailed it? How did they can't get invited into people's homes their brains get into their customers hands and how did they build trusted relationships male has helped many Topsy amos' achieved tough marketing target and in total email interviews with successful marketers, they tell us their stories.

They unveil the secret behind driving results with mails physicality and how you can get your customers attention over your competitors.

They tell their experience of building Trust through email in a world of fake news and scams also ymail gets kept for weeks on my emails game people's undivided attention and how you can use it to your advance.

So if you've ever wondered how nishma Patel Rob David digital science personality or what Martin Guru Rory Sutherland secret successes total emailed it will review or are you ready to email Marketing targets find out how top marketers do it at market reach.co.uk ÷ total emailed it unleash the magic of mail for your Brand and three business.

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About to give you the gold on a training exercise or you turn the volume down with leadership training and like anywhere else you belong here recruiting out my job.

Water back here, so we've been talking about in the media club this week another respected audio indeed is close to closure and rescue deal with that understands.

No not once have been made from one podcast trying to another is Jordan North William Hanson handbag the sponsorship deal with Walkers crisps there from help.

I sexted my boss podcast is on TV and is he not seen since Emma Gannon promoted Windows 10 about a decade ago and GB news been fined £100,000 which Rishi Sunak interview in February is after Ofcom church.

That broke impartiality laws GB news going to contest the decision news has been on the list for quite a while to find anybody 100 g is a slap on the wrist and

Slightly on fair, but you know there is a lot of back and forth how many investigations anyway yeah that was last of confined CCTV the Chinese £100000 it is it's not like the days of years ago when they like I think GMTV was fine to let you know for a news channel.

It's not great and the thing is GB news a septum self self up as they've gone for this kind of oppositional starts with regard to Ofcom they I don't but when I went down there and looks around that have invited.

I went down and let you know the impressive the studios are impressive, but they had that they have the membership like many many companies do that.

Strategy in some of the email that went out it was don't silence as you don't let them silence and obviously though.

It was the bottom of the email so when they're having second thoughts.

I think some of those were you know going to Ofcom as well, so it was very much freedom of speech don't let them silence them being you know but you have to play by the world.

It is popular you know in particular in the North that you've been used but it has to play by the rules what I've heard that internally that didn't of telling staff to focus on the following the rules I didn't want anymore here is £100,000 actually just good for the pr.

Coming out with new claims going to be investigated.

Get it if it will work then.

It'll probably than other way to to get people's attention and I think there are a few more outstanding claims right or which are being investigated which might again bring their the the brand to the I was reading some of the reply stuff comes tweets yesterday, which included reference can be off communists and sometimes you look at this and go is the regulation of love fashions and you know it in a world where people can I have YouTube channels for podcasts or anything else it is on a cable.

Channel is not like big broadcast free-to-air stuff my argue that there should be more regulation in those other areas and there is a meeting in the middle of the two but the different examples of where there's no regulation.

How they can be harmful while we'll see what happens after going to find straight away are there.

Until the end of the judicial review yes, this is challenging off the initial decision.

They got to the final.

Yes, that's ok.

Talk about novel your Gaff I had a company for 6-months under the table corporate background you Amazon Amazon music before there for 8 years and then kind of going into a start-up is very different.

I was gone to the first day of that wears the reception like you.

Just woke up the same as a key to open the door.

It's a culture that suits me and the business has been a joy to work with the big launchers that sort of happened and happening.

I've been hearing that kill list from some of your colleagues for quite a long time.

Yeah, and it's finally got to go out the door.

If you don't know what the show is.

Tell them what kill list the coolest is well festival of you if you're if you haven't listened to it.

I don't know what you're doing read.

It's like if you listen to it on all platforms it as it is within magnises 2020 2020 have access to do Carmilla host access to Hitman for hire website on the dark Web or we could see live killer coming in and the team were essentially intercepting those orders trying to pass them on to authorities and then get in touch with those people who would be named in the kill orders going to some sort of scammers plot twist the Hitman for hire website was not really however the people placing the orders did not know that and so is very real threat for those people that have got any action of that website who's to say that they would have done some probably going to have a 4-year investigation working with the FBI Interpol different.

Around the world and what we've come up with a w.

Come out is it a fantastic Four cast I think the Sunday Times were the best since the serial season 3 with baguette? It's been a real Labour of Love the team of Donna fantastic job on the company is 4 years of development.

That's quite a long time the money today to go into town.

I don't think the plan to the beginning of February to take 4 years.

Obviously they have been pandemic and lockdown to things in between there but we've learnt a lot from the searching process, but I don't think we could be any proud of what we've got we've come up with another new show is out this week or next week funny the funny trap launched on Tuesday this week, the first two episodes essentially investigative we're looking at a photographer who claim to work the play boy who didn't and essentially how issues that his power with?

I agree with model to effectively come together and it's their story if not it's not about him.

It's about their story and then be able to tell and how they came together to to confront him a Big Brother series.

That's quite different to something like goldhanger who are very much always on shows is there a wrong way to do the wire go short rather than be always on different models I guess we look at how you might monitor.

Is it the girls are going to do a fantastic job? I mean that sold at the O2 so be honest.

I can do that and the rest is pretty cool.

I love that that podcast that's based and I do want a piece of mind if you think about that what the model that we make and we work a lot with other production coffee with 1 groups on Paul we there a subscription.

Can get benefit from but also have that can be adapted for to film which is a bit of a longer burn, but there's obviously benefit in developing that I pee that you can then tell through Holywood is is IP through the make a lot of money or is it a nice to have that we have 5 shows which have been option for TV and film at the moment at the biggest one of which of the girlfriend such a shame we did last year which got stabbed update 24 with Michael showalter.

Who did the Dropout and the shrink next door podcast adult patients already attached and that were in a good place to hopefully press forward with the restaurant in terms of progression that to a sale and that that would be interesting and that's all I might be a fake cut of meat for me of how that looks like.

That's a very big show and that's us, but different countries.

We did at the UK you get a lot less.

I do you get the most amount of money so lots of our Focus is on developing IP

America there is it essential to have a podcast in well in the states for it to to do while for a company is the UK too small if you've got to stay here? I don't think so, I think we gonna hang a great.

They are now going into the US but they don't need to do that with actually had such a great show here that they got a format that they can export and the time for the election that they can the sticks then that into being in the US other companies like audio always Germany pocus on UK stories.

They do help.

I sexted my boss fantastic success and I don't think you need to I used to say there's no Taylor Swift a podcast about which I meant it's very hard to have a global smash hit they happen every now and then I do think podcasting is very local more than TV for example and Culture plays a lot of that and so I think you can just focus on one country.

We will lucky and I respect that a lot of our workers in the US election Lee you know we're very well.

The weather for you kindly to be doing that so nothing can help to dispose from UK why do their partners like working with the British company? What is it about but I'm sure a bit cheaper than company.

I think I think our team the novel team of created such a sound that works for what they want and work for the US market and there are also a lot of choice in the US that we can start search and tell that they come back to us time and time again.

I think about skills it something you been writing about particularly about people who work in TV production working long hours.

What have you been discovering and Cochrane at the Guardian for giving me the space to really look into into that it needed.

It's essentially people falling asleep at the wheel driving home absolutely knackered after a long days filming.

What's happening on trains people driving home driving trains falling asleep or forklift trucks? You know it would be probably get more coverage, but it's not going to get quite so much coverage in the TV industry because it's part of the working practises in health and safety in the TV industry and it was sparked by the death of someone who worked on 11 in America Rico Priam who died after working 214 hour shifts died on the way home from a heart attack they think but he was exhausted and it got me.

I've been hearing various tales from people because of the postcode boom followed by the commissioning slow down that people were being stretched because I thought you need work, but because there's been a few shows people be more stretch the budgets have been been cut and so I did a bit of investigating.

Been telling me about this and discovered and spoke to people who is had happened to who have been so tired.

They had just fall asleep had crashes, but they don't know about it because it's a grey area because it's after after hours, but some people are not getting the accommodation because they're more Jr and I spoke to some head of department and they said you know we try our best but often the production of this is based around London and around London but you might have two-and-a-half hours, but I move completed that service to London or you might not live in London but you can afford to stay in London so you drive home to Bristol or wherever I don't tell anybody that you don't want to tell you that you're a junior yourself.

You're a runner say someone starting out so hard to get you.

Just take the work and it's causing this exhaustion which back to her.

I spoke to them and they said.

No, pun intended literally needs to wake up to this because you know it shouldn't take it shouldn't take a debt for practises to change and no it's a really good point franchise and he said his daughter and was treated really badly by Lighthouse home and he said something like they're up at 5 that don't you know the first one set the last to leave these are they get really tired and it does high pressure environment often Decisions of being taken last minute by executives who sometimes in America 1003 when they're having to shift.

What is and make it happen like that, but short notice how much do you think this is people think in television and she said and the rest of the media where like all I had to work hard when I was coming up and it's just the nature of.

Yeah, I think there are some people who think that night.

I went through it.

You know everyone should go through it but time is the time change and it's a multi-billion.

You know the pack slices figures that was it 4 billion pound Plus you know high-end TV there's a lot more money.

There is no funds investing in content creation space multibillion-pound some of that can go to fixing this issue.

I think before someone dies and it's interesting after the peace came out.

I had this reaction.

I think I've had to any story for quite a long time from people within the industry from people.

Thank you for writing this.

We are we are repeatedly bringing up this issue.

I think also and you said this as well that some of the working practises have changed coming over from America so some of the streamers now have.

Setting American ways of working and people are accepting the buyouts they go yeah, ok.

I'll do that.

I think it's all different times back in the day.

It wasn't a a global streaming industry.

It was a few broadcasters and lots of them staff jobs.

These are freelancers.

It's there with a savings.

I've got some of them who came into the industry doing the bubble and now going well with your work on the budget yesterday.

You know I think back to when next he was saying National Insurance increases, so that will be another hit for freelancers.

It's a freelance based industry these days.

So it's not like it was in there in the old days younger team as well as three letters in there, too.

It's something what I think there's a big demand from the staff for complete to look after them more than perhaps when we were starting industry is that difficult to deal with is the cost of doing business now.

I think it's a cost of doing business.

I would rather be known for being a really great employer than for you know delivering a 1% improvement on a profit margin on a show and that is psychological safety as well which is to know that some of the shows that we make her not particularly, straightforward and so it's really important that we're supporting the team with that as well, so we invest a lot in psychological also for our staff as well, and I know there are a lot of very clever well educated very well meaning of people in the industry.

Who are trying to improve things and I think that it's I mean and the Edinburgh TV Foundation have an impact unit got people on it like Patrick Holland Tessa

Did Carl Warner who are trying to who are who are trying to change the say that because of what happened? It's the people who have come from non privileged background can't afford to put themselves up in a hotel those of the people who are suffering.

I think about exactly and I can't afford to mitigate the circumstances.

They find themselves and those of the people live in stream, then the industry has an issue again about having a representation voices across well, if you've got something to add to that you tell us a note hello at the media club.com hello at the media club.com let's see how much you been paying for the media news and emboldened by the success of last week's ai-generated format and the news that Michael Parkinson is going to be reversed in a sauce.

Diversion today, we're going to be playing.

I'm so glad you asked me that we've had three Media stories into Google's notebook LM feature, which crime podcasts from dense text you got to work out which story it's referring to a month all the podcast in my job.

If you know the answer car, you will say you will say Craig let's play.

I'm so glad you asked me that let's hear equipment for inviting me about the future of watching England cricket on TV I mean we all love the game right, but what if it gets harder to actually see it.

You know this recent deal between the BBC be relating to the news that they'll be no more live in touch.

T20 cricket on free to air channels yes because of BBC did not put in a high enough, but I think they put a bid in for 1500 games, but they didn't put any and increased within 42-inch showing a couple of internationals for the last few years and so everything is going to be on Sky Sports I think there's something rude 220mm together or something to do you speak for Tara big cricket fan is doing quite well that then when it is.

Yeah.

It's just forgot live audio right.

Yes or no more shows to be added to the magical list which means it's kept on on free-to-air television hard to argue for everything.

It is and it said it's about grassroots level isn't if it's free to wear.

Wider coverage of the spores and you can encourage more people to play it and that's what I done 100 kms long.

It's yt20.

Did you know rather than that because that's right existed was to try and get something on to a free to Italia than they be a bit greedy.

Maybe to just take money perhaps by what I would come back to London I think they got 15 shows that is 8 of which are women's Devon a man, and it's really support the 100 is growing a lot and I'm glad to see that they're they're showing more women 100000000.

Did you like the American take on the on the cricket there from from notebook LM driving into you some news in the radio world and you know it might seem like a small.

First but when you look a little deeper it opens up this whole conversation about what listeners are really looking for these days and how radio is changing to you know keep up with that so got one is officially joining magic breakfast.

It's kind of extra waffle in there.

So yes, it's Scott magic breakfast and I think he's been standing in and he's now going to do it on a permanent basis, but I'm not sure if they're latest listener numbers.

Do I think they could it Ronan Keating I think so maybe boxing doing some good numbers and hopefully I'll bring it back.

It's definitely not had a great year and I think the change a few things from the musics changed and edition forgot.

Stop once a good edition Steve Davis of the young of the mediaworld, you spell panto which was going to take up all this time alright so today.

We're diving deep into this whole potential sale of the Observer to tortoise media news on this story, so I think the latest is that the balance has gone out for to vote on in dungeons.

As to whether or not but yeah, they start with regard to the Observer potentially being sold to tortoise media and actually you know the wherever you go any launch at the moment.

You know everyone is talking about all the journey still talking about it and asking what does this mean for the future of the Observer journalists because they're you know.

It's so sorry enmeshed within the within the within the Guardian what does it mean for the future of told me who had some great Kat Neal and had peace on Robert jenrick and donations they had the Neil Gaiman story that had some great great great podcasts and it and it comes back to the funding of it.

I mean people saying is this a brand strategy movie no because the Guardians doing so well globally but it's focusing on that guardian name you know.

How much do you think it's come from sort of shock for the for the staff at the paper in the garden employee? It's a relatively safe job to have a commitment from the Scott Trust to the perpetuity for the Guardian to existing and what is included in that everyone sort of sees themselves a bit like being a bit guardian journalist.

Yeah, I guess about you.

You know people asking what does that mean because it's part of the brilliant the oldest son a liberal tradition that goes back hundreds of years of the 18th 1791.

I think and act 1821 so there is this great liberal history and tradition and that people do you like being part of it sounded on incredibly sound.

Values it's a great company to write for it's got a great team behind it that you know digital-first been at the forefront of all of that and and it's leaving that you know these people like their jobs, but it's also part of being part of the media group is a great place to be and it's doing well doing well internationally in a globally its revenues are digital revenues are so it's it's part of being part of that brand but that Brand on the website.

Is you know the Guardian and then it's you know forward slash Observer and I think what people are see is, what what why was that? Not listening to the Scott Trust yes, you know governors.

And I think perhaps that was a shock that it wasn't in there that did it could be for a minute.

It was supposed to be supposed to be it was threatened with closure in 2009, but what it means for the future of the Observer journalist going to tortoise James Hardings you know some great things at the times and news, how much money is he describes how it's going to be I don't know how it will be founded and Tortoise novel any plans Daily Express Daily Star investigate whether notebook can maybe do a midweek replacement for the media Club

Creativity play packing people keep up with your work podcast on all platforms or audio broadcast and remember we would like you.

It's free all you need to do is go to the media club.com and give us your email address hello at the media club.com tell us what you think or if you know something that we hello at the movie club.com the producer was Matt Hill it was a rethink audio production with support from podcast Discovery will see you next week.

Dominica be sponsored this week by marketreach.

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What historical events are we taking off on this week's run today in history on Monday the real story behind the HBO series Shogun technology murdered his wife on Wednesday I'll Steve Jobs but 1000 songs on Thursday and Friday America's biggest political scandals long before Watergate on today in history.

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