Read this: Why Does Netflix Cancel So Quickly?

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I wasn't the media club on your house tonight Tegan on today show after 10 years of scrutiny the latest expert women report reveals the big letting the side down for my broadcast exact professor Liz how old is tell us who's booking twice as many men as women also on the programme why does Netflix skillet young so often is chaos becomes the latest dramas to be axed after 1 series TV critic Scott Brian is here to give us the details all that there are after me Studios under construction in the UK why do we need more rather than no work for freelancers.

Will it sumino freelancers for work? That's all happening in this edition of the media club say welcome back to the media club before you get into some big stories this week's Scots who would you like to nominate to join us in the media club this week, so I'm going to nominate summer call James Rowe

Ok, who is one of the co presenters of the podcast the euro trip? It's a fan Media podcast of course you have revision having these any in introduction, but you're probably thinking Media isn't that a little bit twee but actually what he has managed to do with his co-hosts Rob Lily Jones is really Build A reputable news source on all things your position and a call earlier this year.

It was a Eurovision that was heavily reported on because of his Rose inclusion during the Israel Hamas war and what they were able to do with cover in partially speak to all sides and actually become a proper new source James was on BBC News consistently throughout the week as a source to the tensioning James's that this week he announces standing down from the podcast.

I think he's now joined which UK and I want to look out for you have somebody he knows.

Incredibly well and doesn't really consistently well.

He's very welcome to join the citadel is he would you like us to add to our Media club membership? I would like you to add Lisa Campbell current concert ITN but no to me primarily when she was editor of broadcast magazine in the emax table and about 12 years ago.

We got together to start the expert women campaign and Lisa was amazing and have some incredible things like writing to Harriet Harman and got in touch with Tim Davie when he was assistant or sorry acting director-general and they set up the expert women.day training hundreds of women giving them confidence to go on her so she's a force of nature in quite remarkable and definitely my pick of the week.

Ok will add her to speaking of expert women solicitor pretty been working on for quite a while 10-years well actually, it's about 12 years ago.

It's in two distinct phases.

What we do is we count the number of male experts and non-experts and the number.

An expert on 6 flagship UK news programs and simple methodology, we have 6 postgraduate students and they will monitor a program each for was working week and months as many months as we can afford it 6-months this year.

We did from November to April 2020 324.

So they just count them and they got guidelines.

What is an expert because the first thing everybody says what is an expert in many ways would be better using the term authority figure because what we're looking at is a person who's been invited onto a show to give their opinion because of their expertise about like the prime minister have to be to be a man.

It's more for four people that they had a choice perhaps who they could bring up everybody there is another methodology, which is the BBC 50-50 and I think that discounts politicians on exactly the grounds that you said but we we don't be there anybody has any right to be any more evil than anyone.

Is there a politician there an expert male or female and it is interesting because we do find it that predominantly more men speak on politics than women even though you got a 60/40 with 30% of MPs are women we still get more men talking about politics and that isn't because there's no choice for the editor there often is a choice and for some reason.

They choose a man so what in this latest round what's changed well, what's happening in 10 year after starting at the broadcast magazine coverage which was great fun as well very irritated.

We don't make it into an academic project because City University reckon.

We had enough data to actually have something substantial to go on and it was after that that we decided to just do the six programs every year so what we've got now is a situation where in 10 years we have half the number of men versus the number of women which is quite an achievement on the other hand there.

Twice as many men as many men to start the right it's all a bit complicated in numerical and it sort of Bittersweet story that there's been a big change a big reduction in the number of men still twice as many men as women particularly on the big beast programs.

That's the word the 60 cover ok.

We cover Channel 4 News Sky News at breakfast.

I'm ITV News at Ten today on BBC Radio 4 BBC News at Ten and channel 5 news and the outlier there is channel 5 news channel 5 news does really well, there are only one and one and a half as many men as women that channel 5 what they do at the half do we know if they've made a real effort to do that we just I think all the programs are making a very really because they don't like it when we bring out our fingers and they are trying this new channel 5 news is earlier in the day and it has predominantly female audience all the funny thing is that all News programmes has a predominantly female audience people don't realise for example.

The time is 52% female in terms of the audience channel five different structure.

There are more smaller stories and it isn't quite so desperate to be on top of the people in the cover it but it might have other things as well slightly different flavour to channel 5 news and it seems some of the most influential maybe need to up their game who who is McDonald's.

So well on the BBC News at Ten and ITV News at Ten I calling the big piece of the jungle.

They never do quite as well for example the worst one this time round does ITV News at Ten with the ratio of 2.39 men to everyone woman and BBC News at Ten was 2.28 men to every woman in a historical because the idea was in the past that the the show at 10 at night catered for men who come home from work businessman middle class men in the South of England and they used to act as if that was the sort of flagship because it attracted that important.

The 6:00 news now actually has more viewers than the 10:00 news, but it's never got quite the same cache because there's still a feeling that you know the 6:00 news is for women making the tea and the 10:00 news from considered review of things piggy politicians were available at that.

There is a sort of historical feeling about the show is there any difference when there's a female editor or removing a programme because when we started it was all my let me just now as a terrible ratio and now it's all female Egerton pretty well and that the ratios much better, but it's tough of both gender's because there's a lot of pressure on them to choose the people who is seen as most important.

We still live in a society sadly.

When is seen as most important.

It's also interesting that one point we didn't exercise very subjective where the monitors the people doing a measuring.

What does to grade the type of expert on a grade of 125 and we found that women experts were like 123 and my Alexa what's

325 even when you've got any phone number of experts the Men Expert some more prestigious often got your parcel to a TV couch do you do you notice? It's given? Is it your own bias in there? Or do you think it's changed over the time that you've been popping up and then I think there has been a change arguably says has not been happening quickly enough and I think is certainly the case where some particular beats.

Just have far more men than women in politics such as I would reckon economics interestingly we did also some qualitative research in 2016 about which genre is the most male dominated what what do you think? It was which do you think was the John with that was most male dominated the Joneses look like looked at health entertainments what economics and politics politics which is pretty bad, but politics had a horrendous bias in favour of men but I mean I have noticed though.

There is a change my nose about the 50 50 skate mean I've been initially books onto a program, but then they rang me up and said no actually we've worked it out.

They seem to do it per show and then we worked out that we've had too many men on this broadcast and then they flip me over for somebody else which I'm completely happy about so there is an actual.

I think they now have to account for with a producer on some shows every guest and I keep that and then that's logged and kept into a tab.

So I know that the BBC's actively working towards it from the like you say it's it's a step in the right direction.

It's a wonderful and ever but because it's 50/50 it doesn't look at the nature of the drinks if you got the magician and the Magician's assistant that's 50/50, but it's not actually equally weighted quite different but they are now looking at all of that two and ITV

Exactly the same thing they don't call it 20:50, but they do monitor how much do you think it is the men are never seem to be worried about put themselves forward when they're actually qualified enough to I mean it's a joke really that they say that women will say I don't think I can do an interview about that cos it's not exactly the subject my PhD and I'm also yeah.

I'll Google it in the taxi and I think there is more confident in our Society and the BBC One is excellent workshops for women from 2013 to 2018.

I think the last one was and literally hundreds of women with Confidence and that was that was great.

We still got a long way to go there and no I'm not old lady now.

I got very very owners.

I'm giving giving this up and I don't think in this current academic form.

It will continue what I'd like to see is this go to the grassroots where it started it started with two angry women and broadcast magazine and broadcast magazine was.

What are the emaps table and put the word out to women who are reading things like building weekly plumbers weekly and I'd like to see it go back to the grassroots and some external organisation.

It's not the broadcaster by the council the figures or monitors the figures that they can because there's nothing like not marking your own homework when it's somebody else is always with a little bit you know you really tried it hard.

Well.

If you're interested in getting involved drop it and hello at the media club.com and we will hook you up with Liz and see what we can we can do it you can do it well worth it in the end and it's quite complicated getting it all together and I'm actually going away unfortunately the conference was supposed to be in June and was postponed because of the election and so happened in October and it's all been that little bit more difficult.

Think we'll be there just reminder to the website women project project if you want to check that out the median dominated this week by Channel 4 annual report highlighting a lost last year of 52 million Scott what's been going on.

I mean.

I thought this is true stories and they were going to talk about Netflix later on but it's just the transition for to channel for selling a saying that they fell into a 52 million which is the biggest full since the recession in 2000-2008 if you can pay that to Netflix's profits which was announced this week go up to 47 million pounds in profit, so it's a difference of 100 minute now.

I know completely different business models.

What is the Legacy business one of the operators part of a larger company but I think it just sort of shows maybe for difficulties of trying to move yourself into a streaming.

Whilst also still having to continue doing your old traditional model which is on linear now Channel 4 have said look you know the future's looking bright here.

I think Edinburgh TV this year they were bit more positive and it won't last year they highlighted that their growth is so far beating targets.

Are they saying I'll be about 30% of overall revenues by the end of this year that you for Jin says are flocking to YouTube and greater numbers and they're just following where the audience is are rather than dropping everything online.

I think when you see these figures you're going my word is there a challenging time for Channel 4 celebrating winning a reprieve from privatisation the headquarter move that happened in the last couple of years bonuses awarded waved and then sort of taken up is a bit complicated isn't it? I think like being cats wavering his bonus for this year.

Saying that basically because of this relationship within these he felt that he couldn't the Andes obviously have been struggling just because they've been having to deal with Far fewer commissions and what they usually be used to Alex Mahon still accepting a bonus whilst at is.

She says is considerably down.

She says it's related to KPI figures really and economics person.

I won't say I'm going to be next person that over probably right the absolutely hits you certain kpis, but it looks doesn't look great does well.

I've got a slightly cynical ok.

If you're worried about being sold by the government you're not going to want to be massively and profit.

Are you ok? So it seems to be very wise spending on the digital end and as it were and I don't think it's necessary in their interest better time to lose money is just after you've been saved from privatisation lately.

It's not going to happen again.

You looking a bit on the dodgy side terms of your bottom line, so I do I do wonder about this nuts Channel 4 has always been a bit different from anything else.

I mean it's funded by advertising but it's not owned by anybody.

It's a publicly owned company so so it's it's always been out loud.

It's a strange animal and so it can acting strange way.

Do you think it's able to shift and change into what's necessary in 2024? I think of all the public service broadcasters.

It's possibly the most likely to be able to do so yeah.

Ok? I would Channel 4 is about the content.

I just don't think they have enough hits.

It is evident when you look at the schedule with the most successful shows bake off but that is a show that's won the BBC added their Channel 4 style to it, but arguably it's a legacy show they have said no of course they have dispatches investigation into Russell Brand created the big a lot of headlines.

Glasses one example of a documentary they do have hit like married at first sight but nothing that I think sort of is anyone near his biggest hits they had 20 years ago, but it's a different so different now because the things I do it now and I think ahead they did with shop didn't and shop doesn't really seem to work to the same extent now.

There's also an immense amount of locking when I was running UK living wage back in the late 1990s we got really lucky.

We got Jerry Springer and we got any might be done that we had a brilliant brilliant acquisitions person and you get lucky with a couple of show Hammocks the rest and it gives you the confidence of the little bits of production as well, so it's just unlucky they're not they're just not you're right.

You're absolutely right.

It does not hitting the right no, but that doesn't mean that they won't in 6-months time is one of the few completely right but also it for quite a long time ago.

Just gone through a really dark patch or is this the where audience is alright are there audience?

Different places I'd just think we're in content war and when you want to speak to some creators and they highlight the fact that and will be will come onto the downsides of this when you partner with a stream.

You are given more money more creative freedom and a chance of an international hit rather than national and immediate national hit and I think it's also that no Channel 4 think differently have taken commissions and might be less financially lucrative but also in this period in over have a limited amount of commissions that they give that they are harder to come by and I think Channel 4 has a very important to the ecosystem and and does things differently compared to the BBC and from streamers, but it is just concerning if you don't have a tent pole here every three to 6 months that does not therefore the other shows that are there to support that you kind of need to get people in on on One Show just sit on the homepage and see what others are out that if I'm not going to come to your website.

They're not going to watch you overdose on a very interesting.

Article about this isn't that because the other shows apocalypse a Channel 4 news and some of the very good current affairs at Channel 4 does they're really like a sort of enhanced daytime sort of homemade British audience Gogglebox tycoon show that that's going on and the stream as a doing fabulous high-end marvellous drama notting normal so really you know you can't make the same comparison.

It's incredibly difficult and if Channel 4 haven't got the finance for a fabulous.

You know costume drama or something like that.

It's going to be very very difficult unless they they go to the crazy crazy Beginnings and thinking what can we do? That's really unusual and put something that doesn't involve nakedness sex or Daisy know that would be really really or faking it special Netflix as you said Scott 47 million lb of that UK is it like UK profits? Yes, they do better on the hits France but they love killing off shows.

The lights on it's been killed off is chaos, which I was going to get around to watching and now I'm thinking it's not coming back should I so I mean chaos is good.

I gave it a positive review by Charlie Covell am I allowed to say the word effing they made the end of the f-ing world is a fantastic really beautiful drama about 5 years ago and then they were giving this Netflix series that starred Jeff Goldblum but has a real big a list cost only 5 weeks after it debuted Netflix and it had been cancelled and I have been looking at the data.

I mean I did it was one of the Netflix's most popular shows on the week it launched from overnights.tv.

I think 1.7 1.3 million to the first two episodes and I drank highly but then just sort of sunk away a bit brightly for a short time for short time.

I think Netflix

Want to normal to have shows that sustain themselves we think of bridgerton in the gentleman.

They were up their own and the course baby reindeer they stayed up there for for a long consistent time and I think chaos just did not match the Expectations that Netflix have so of course.

It's letters cancellation a real confirm if you been on any social media this week, you seem a bit of a cake back from this done something to me and I think to myself Netflix has had this is a different business model than TV services do I mean Channel 4 if it was one of their shows they might have a different criteria about why give it a second series than the Netflix Netflix particularly, do it.

I think based on the numbers and whether you Tuesday on there, but on the other hand you're thinking of the reputational damage Edition Corsa Netflix if it happens too often that if you invest your time into a show me to see the rug pull on that you and then you go to yourself.

Why am I paying 1099?

You know about that.

I think it's the audience appreciation index of sweets to call it.

You've got a lot of very dedicated fans or a large minority like a very dedicated fans make a big fuss about this just on the numbers to adjust Netflix on ruthless.

They can afford to be ruthless make-up and millions and millions of people out there who going to be interested in what they're putting on their streaming.

They don't care about the small and dedicated number of fun.

We just say no it's not making it's not getting the numbers out.

We can't necessarily do that every day terrestrial television because you do have a commitment to your audience will drop things that don't make it do some shows need a couple of Seasons to reestablish himself.

You know I'm afraid I've got to make it work very quickly in the Netflix world, but I do find that shame though like I was this week.

I have looked into the west wing successful shows of all time.

Critical shows when it started in American network TV it was that 25th most popular program for the first series then it got to sort of season 2 season when it was up to 10 the 10th most popular dental courses than one loads of Awards they took more time than I think people realise with the benefit of hindsight, but we think things became become here, but that could be the USP of traditional television in the way the fact that you do have longer to get into a series and it's not going to be crash and burn because we can do that with the ordinary British television offering streamers there after telling people that got a new show and if you go to see the in season 2 of anything you've funnel is getting slightly yellow in the top and the learning people the last where's if it's like Hayes something new and shiny get it come and look at this.

It's sort of keeps resetting with customers minds that oh it's worth keeping the streets.

In the publishing World book something you get a hit book in for to do another book and it never does quotes on your first book a very rarely and so on and so forth until I drop you and you got to come back with a new idea and it's just a question economics of the weather streaming works.

They've got to have a lot of people a lot of the time.

They don't care about retention.

Why should they companies they love the money that comes from Netflix and play this is long to keep writing the check them.

I mean I think at the moment unfortunately by the difficulties that I've been faced in the TV industry.

I think people are happy for a commission generally just because of the financial struggle to me was night sleep.

I was just made by Euston films and this was a 9 p.m.

Programme on Sunday and Monday really big market for it really big push for it, but used in films the company that made it is now well down because they say but they don't find it sustainable.

So it was a bit of a swan song and it was a problem.

No sleep was that we all hope that.

The train would crash and destroy used to say you say will you survive it is certainly a question or what I mean? I'm so I thinking at the house if you're having a 9 p.m.

Show find time big budget and a production company behind it is winding up like what does that say about the health of the industry anything you just comes down too far fewer commission still happening.

I think there's Wayne adjustment in the postcode world and in a what you're having a happy reported brilliantly by broadcast along with other titles are the fact that you're having the disappearance of the middle though.

You're having Prix in high-end, which are attractive to strimmer still because you've kind of have to spend money on it to get people to watch it in the first place and you're having on the lower end particularly PSB much cheaper programmes on one end or maybe shows that are trying to fit a certain criteria that then just shows that used to be the Temples of 8 p.m.

And no longer really been made because you're not getting those audiences.

Give me a channel to invest in them and that's creating a shoes lack of programming and the commissions that these production companies really need channels before if you think about your audiences back, then they sort of people now.

They got the option of watching a Netflix drama in the afternoon making she knows channels must be quite difficult.

I don't know what the situation is with daytime, but got feeling would be that they're not going to be watching the Netflix show in the afternoon again.

I'll be watching something that's local in affect them and talks about their lies.

Look good morning this morning.

I'm a massive show and don't think that Netflix is going to be able to compete with that we've also got a certain schedule tour live you know it's traditional let you know in the morning women are doing active things around the house.

They might have a bit of a break in the afternoon, but something that's on the telly that they can do other things at the same time you just sit down how to make concentrate on which character dressed as a funny elf is doing more helps and the daytime television.

Daytime television made like that for a reason it's when daytime television goes into evening television that you've got a problem.

Have you got a brilliant idea? It's not going to work as a shoulder peak absolutely exactly like I was speaking to some people in daytime TV quite recently and date on TV is holding up quite well, if you look at the viewing figures for BBC Breakfast particularly consumer affairs shows in the morning.

They are holding up really well, also the BBC news at one which has recently moved up to Salford all of those programs BBC Breakfast Morning Live and the 1 news are wallbase now up in the northwest fit with the lifestyle and fit with original lifestyle as well for example the news at 6 news figures earlier news at 6 work.

Very well in the region, so I think that's fine and that is exactly but when you put it in the evening if you could have enough another USP ok.

I'll take a break when we return will get me to another TV show with an iTV regional franchise crossover.

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£15 and £15 + delivery, what about the media club this week? We've been talking about how selection of things to BBC apologise for a bit of a glitch today weather app after it forecast wind over 15000 mph in the UK on Thursday at finally the Express as a decent weather story to write about do you have fond memories of the golden age of women's magazines to journalist supposed to leave through vintage magazines and reflect on there like a seating in new podcast called hedgehogs launch this week with an issue of Cosmo from October 1982 and radiator cold is back in November that Industries technical engineering conference is a must for all the Oggy and this week, they launch their bursary for those who might find money might be married to attend or they might be in an underrepresented part of the industry.

You can apply for that bursary at radio.com.au.

Might not play to you, but might apply to someone in your team at cinema long to radio tech on.com ok, Scott and Liz still with me talking telly and new series launch on Disney plus Jimmy Coopers rivals which has a particular niche Media setting I mean it's set within this thing that I was watching it from figure 2 it to myself essentially about a regional ITV company the bank backbase in the 1980s taking on a new host for TV show and whether they can make it economically lucrative was also fulfilling the criteria to have their broadcasting licence when you thinking about.

How can I spray a drama a venue is Jenny Cooper and my word it like that make something especially for the three people in this room now that was my life.

Believe me it was a draw the franchise the competition the board to do with the fewest it was amazing emedia.com really because I also wrote books about this.

I actually wrote 3 books set in regional TV in the 1980s and I remember my edit the time saying I'm really sorry this is not enough sex in this book sex scenes in the car.

It's audible right, but you never going to take the seat belt and then she said something can we have some girl on girl action have sex with her best friend.

That's all the best friend gets murdered in chapter 2 and I would listen accurate representation of your time in there was a lot more sexy stuff about it was a very very Liberty time the people started talking about doing it.

You've got to wash them soon.

And I'm really looking forward to seeing it's because you watch these Australian retro shows and they really work even though I love the newsreader assistance for me what the newsreader did for maybe can't make me feel so young have you seen mine I seen that I really do like it by surprise.

It's on Disney like the first five nights watching a scene and I can hear a Rumble on a flight.

What's that and I realised it was Walt Disney's spinning in because it is the least Disney I went to the screen for about a month back and in the pr was like let me know what you think I went out after the first episode and I was like this is the least it's certainly for filling.

I think I've not ready Coopers books, but bands in the audience for definitely same as vintage Jilly Cooper the cast is Frankie unbelievable is complete nonsense and I really enjoyed it.

I mean Danny Dyer is in it but Aidan Turner

David Tennant tonight but it's a bit it's an all-star cast I think it's an interesting commission I think the person who commissioned it was also the person who commissioned It's a Sin when it was on Channel 4 Disney plus position when it comes to their commission because they tried to get agencies who are adults who has bought it originally for their kids subscription and they offer something premium to get them to stick around maybe to renew it for another year, but it seems to go for the strategy of fast you are commissions for spending a lot on which is a bit of a risk because of course it doesn't work then it can really affect them negatively but with this one.

I think the Expectations been high but the production standards are high and it's completely.

Just about something and a bit of sex and I think they've they look into sexism they look into racism.

They look into misogyny.

I think they look into just the ostentatious wealth and the skin between people who work on the studio floor vs.

The executives.

So I think they have tried to like many shows set in the past have done so try to come actually make it reflect what people are talking now.

Just maybe in a bit of a different setting but yeah, you're right.

I mean I don't know whether Disney care so much about weather at tracks Americans or not.

They've really really talk to the UK commission but I mean I don't know what they're internal.

I think he's got everything from the sound of it.

It's got the nostalgia.

It's got the distance.

It's got the great stars.

It's very colourful and it's got real human life and it was a

Exciting time to be in medium somewhere very sort of stayed and not break so I can otherwise and then it was a long time cable and satellite and blue it all out so in your gym TV Times Howth bedtime for me if you watch the morning show no, I haven't got a problem with that is a strange show I mean I do really enjoyed it was based on Brian stelter which looked at NBC and the today show the first series was all this kind of heart you want to look into workplace discrimination and relationships and and in a real wrong things that had happened there then by the third series of lost the plot of it in the photo, but they literally started by going let's go to Spain where we going with this example was the hour.

Did you watch the oh yes?

Wishaw it's fantastic.

I watched it on Netflix only got two season having Morgan and I don't know why it didn't have more series of the ratings drop the idea of the nostalgic looking back at the past present plenty of drama and plenty of great personalities and great actors, but they didn't renew and I thought that was a great shame well with those TV obviously what is more more content out there, am I work for school professionals? You haven't had a particularly good time of it recently and there's actually a lot of new Studios being built I mean you to be forgiven time this includes the expansion of Warner Brothers in Leavesden and you independent studio on the Isle of Wight and Pinewood creating a production hub smaller films and I was looking and seeing that Marlow Studios might be back on the table as well explosion in in studio space.

I mean that there has been I think obviously a lot that comes.

Love it comes down to opportunity.

I think it's just the UK of always seem to be very nimble helpful partner for these big Studios the amount films have been made here over the course of the last 10 years and Star Wars on would I think has made a reliable well trusted base? I find it interesting about how some place of finding it hard to get planning permission.

This is I think of why the political point about and wishing your labour have said that they are tackling in regards to planning permission who gets to say yes and who gets to say no in regards to new buildings be made but also there is a juxtaposition some places of really advanced opening spending millions potentially on new studio space what other places are closing yes and like the ITV Studios seems to be film Stepping Up upper what was TV perhaps with a mean of course find a suitable TV space in London is really difficult now you have any kind of pretty much have to leave it entirely just because of the rental space whilst other places.

Absolute killing strange this I mean is it a bit of a hangover roof canopy TV from a few years ago and they finally got round to building Studios or does it goes well for that that would be a terrible thought would men I am confused because of the amount of technology that goes into filmmaking down and the amount of stuff which is computed.

Do they really need the studio, so it's going out the way so for example soundstage.

You don't need anything like the space the sound stages that you used to use so I'm not quite sure what they doing with these Studios it's interesting to see how this will turn out because expectations of change quite a lot in the last 12 to 24 months about how much money potentially new Productions we need how many commissions they go into a give out a nice or I feel that we're heading towards the streaming Wars generally.

I think Netflix have clearly one other streaming services that are smaller are still winning.

Big releases but now they are more likely to be working together rather than working in against I think just today Amazon Prime video in the US apart, but Apple TV Plus you possibly available as one of their Canada options on their website, but that was on think about 3 to 4 years ago and I think now it'll be interesting to see the knock-on effects in 45 year because of course at the end of it of the day stream.

Still need to spend an awful.

Lot of money to try to keep people at the end of the month subscribe to their services because remember it's not like it was with cable 10 years ago.

What people are signed into long-term if people don't find that there's content at new and fresh and exciting for them.

They will unsubscribe easily and go elsewhere but I think they hate that you used to get the promise of spending millions possibly billions of pounds worth of content is now and of heating a level which is probably much more focused on profit.

Rather than how much can we spend it in my space as well if you're at home and you know more about Studios when we do help us out a job search hello the mediacom.com I would love to know your views on whether this is going to be used and what's changing.

I think just enough time for the quiz this week.

It's entitled listicle this what stage of how many years was writing listicles for BuzzFeed so many things on the list as you can will take turns to start to fail at Lucy's the points so I don't worry like an iTV daytime is really bad.

Is returning to ITV Jim Bowen can you name any of the prizes given away during the 1980s original putting the sun this week? I'm single because I'm the other week when I was going up to BBC breakfast and talk about but I just watched episodes of bullseye because I was stuck on a delayed Avanti trains got my delivery.

Thank you very much and I kept the list that is all mine.

I've had that I'm not going to look at it of those prize in one thing as a tea cutlery set with weights Liz cuddly toy and a great selection of depressing 80s looking cars to be a speedboat to some fun fact only one speed boat without giving away and bullseyes history and it was given to a couple in Coventry

Live 100 miles away from the nearest part of light Waterfoot to be used on what you are amazing.

I was there and I don't think that you are off an amazing heavy lifting a I feel I just give up now and a host of famous writers and celebrities wrote an open letter criticising the Observer deal with tortoise.

Yeah, but how many people on that list can you name I'm going to toggle between you Liz can you remember anybody from that list Paddington Bear on it? I don't think it was because I did read this list.

I'm not gonna help you here.

I visit is a low scoring game.

Can you clean everything you know but interestingly I mean a lot of them.

It's not right as per se Asa Butterfield the actor David Morrissey Stephen McGann Sophie Mackintosh coming back to me now, but I couldn't say anymore names with the observed.

It is obviously a print publication which content digital if you require the paper is tortoise want to do and then they got a colour starting a digital business from scratch that can be pretty tough.

I think is a challenge.

I think he also it's really hard to know where the Observer end in the Guardian begins a lot of the journalist would write for the garden during the week in the midwife for the Observer on the weekend, but also if you are on the Guardian website isn't necessarily cleared that the content that you are reading is originally from the Observer now.

I guess some fans of the Observer would be perhaps potentially please with.

The Tortoise because they feel the over the course of the Guardians ownership that the Observer has become a lot less stand-alone.

I used to have his own identity you still get that for the leader columns of the columnist per se but it's much more suited within the Guardians model but I guess the counter that it's all going well if you buy the Observer what exactly are you buying I totally agree in the Observer seven years ago because I didn't really see what its unique selling point was and I did get a little bit fed up of endless and commentators at endless correspondence writing columns column and not enough I felt information that was just my feeling at the time but I do think you used in 20-years ago exactly what the Observer was it was left wing it was a g it had new stories are still a lot of that but I felt it lost its way it does have the opportunity of regaining its Brand and position within your work there.

I'm not sure you want to be transferred out of the Scott Trust

This is just a general question like what does tortoise once when it started it was a News website then they much more news website specifically went to the podcast investigations of 1 wards that incredibly successful of doing that so I'm just intrigued.

I don't know the answer.

Why have they started to go OK no, let's buy a legacy present back right towards being a news a lot of it is having a abroad a story to sell to potential funders, but I didn't get more of that late this year.

I'm going to push on with the letter and finally is testing out the Japanese show freeze do not move in the keys markets basically musical statues, but can you name some of the ways they try to make people move out of mentioning the press release today? I don't know.

What was the question again just thinking about the musical statues? What do they do to try and get people to move move the floor well on my list take you on popping balloons fly mannequins flying mannequin creepy crawlies loud noises robot Arms that pick your nose and call me situation 0 broad comedy situation on the deep freeze.

Do not move starts up in Portugal don't scare the Hare and Saturday night's BBC One like most iconic bad show I'm sure I'm sure you'll find that you know with you it you can have that makes you a winner.

Live by the screen, thank you both got to keep up with your work at Scotter GB and also I must on firefly for Monday afternoon, and I've got my murder mystery books out there if you want to get them on Amazon but now I'm off to Australia really need a break lovely.

I'm on holiday to you have to go to recommend you just sign up with your email at the media club.com nominate someone to be a part of the club, because they done something brilliant this week.

Just right to hello at the media club.com hello at the club.com well.

You know them or not were there in journalism production or on a talent a flag of story to us that we should celebrate hello at the media club.com the producer.

It was a rethink audio production with video support from podcast Discovery I'll see you next week.

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