Read this: Get ready for the podcast election

A retrospective what historical events are we taking off on this week's run of the day in history inadvertently invented the motorbike on Thursday explain however she got demonised in the 1960s and Friday we revisit a legendary battle on a frozen Russian lake we discuss this and more on today in here with the retrospective podcast a I might be the most important innovation ever with literally billions being invest the problem is a I need the right data and a lot of speed and processing heart so how do you complete without cost spiralling out of control time to upgrade to the Next Generation oracle cloud infrastructure OCI is a single platform for your infrastructure database and application development with a embedded across eight or if you want to help you do.

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Will it be the podcast election as broadcasters begin to announce their lineup? So what will I come to you about Nigel Farage also on the programme where in Bristol for the creative cities convention?

Places to be Cheerful from broadcaster, David olusoga and screen skills Laura Mansfield for is thinking beyond England and in the media Quiz American imports and exports.

That's all to come in this edition of the media podcast in the news this week.

You loads as resign from the BBC the news comes 10 months after the newsreader was suspended over allegations of receiving inappropriate images of a young person a police later found no evidence of criminal behaviour the US senate just passed the tiktok bill and banging the app in the country and let's owners bytedance said control within a year this week.

We'll sort the EU ban tiktok right so which page just to watch certain content will the shift the influence that China has in the west.

I guess we'll have to find out and ITV television Kevin lygo a surprise for you as by revealing that mistake.

What's the Post Office at lost the network and £1000000 a speaking at the voice of Elisa a conference? It was revealed that bought 5 million users to ITV X so perhaps not a bad investment after all well with me here in London podcast Studios is there a term for Portobello Sega from the media leader hello hello, so it's spring you can't move for conferences at the moment you had your own last week.

How did it go in the future and entertainment on the Thursday future brands on Wednesday or went well or very hectic with lots of panels lots of content and centre three stages went to where I was sort of upstairs by a dog or Plus yes interested around the table saying that you are and what you do and it got to me and I don't know I'm at as I said that.

On the stage turned and looked at me which colour laugh.

I don't answer to the dog and input one of the official pictures of you like stroking the dog while you're also an excellent and maybe was great Media insight that was happening last night was the Guardian advertising Awards any campaigns.

I think the particular there is a Nurofen one could see my pain which I think a lot of work around the increase of 80 side of things and because obviously pain relief can be taken for many different reasons could be that could be for any number of any other people so I think that was lauded quite rightly and then the Google Pixel 4.

It's work around women's World Cup has a particularly close to my heart.

It has been had that Connor group sponsorship of the men's and women's tournaments, but I think last year already went all out on that and pushed women's football to the for a lot more and also welcome to the show for the first time.

It's freelance journalist London correspondent for the anchor and chairs broadcasting press Guild manori ravindran.

Hello, thank you welcome to the show it's lovely lovely to see you tell us about the ankle if people don't know so the angler is sort of setup as a sharp-edged alternative tree to the to the Hollywood trades, of course.

There are a number of years.

I was in a variety beast in London obviously and the other is a little bit if you sign out.

You're not really going to get that Ratatat to do with news like every 30 seconds and which I was very familiar with something up.

It's a bit more focused on opinion analysis and that something is more space that really am I right?

That goes out basically once a week and block my focus on the UK and international and I'm trying to do a lot more and the outside outside the US people sign up to newsletter substack model effective way, so you can sign and can get some free newsletters if you have to contact me.

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Sign-up will be talking about elections for a few weeks.

We would have a special about a couple of weeks ago, but this is very much the time that broadcasters and regulators are getting their houses in order in preparation for the action and up first Channel 4 have announce their lineup for election night that gone is the blend of comedy entertainment they've tried a few times at minori.

Do you know who's on that line-up?

Will I am very exciting out that we make a list of course newsagents and uniformly news late night, and I what I thought was a really good singer edition the rest of politics vol 2 for Android Stuart I mean also watching I think that's quite inspired server edition.

We always knew I guess that goalhanger which is the parent company of that podcast with big for the election.

I bet I've got and I think I could have met be done something cells perhaps a YouTube live stream off like that the press release so it isn't just Rory and Alistair it's the show as well and Ella I mean with the probably unlikely repeat of Ed Balls George Osborne and ITV broadcasters are taking notice of podcast as a medium podcast is moving into.

Now is it's One Podcast is doing a live stream of its event in cinemas around like 410 the country, so it seems like podcast is going a bit more traditional but moon and also if people are looking at where people consume news podcasting social media those sorts of things it makes sense somebody BBC News interested by the Channel 4 announcement as it means their own podcast as might get more of a place on their own election show also as you mentioned is on a newsagents contractor global good to hear back on the TV think she could be tempted back for a more regular TV appearance it sorted so funny because I remember we do we do an event with a week ago and it was always that thing.

That's what it's like.

Do you go back to the screen or do you go to the screen? Is that like the next iteration of success? Is that what success looks like for a podcast? It's because like they're all kind of coming off the screen because they want more freedom on audio and then we're like that always seen this migration back side of you know what happened there with really sure she I think she's kind of got the Redwoods departing the BBC have that this week of the BBC's lineup on election night, but the election coverage is not going to look the same at all and the mayor elections for the local elections are going to be led by Laura kuenssberg, so probably a bit of a test may be a test for her.

She carries over into the proper elections what I supposed which is I think doing quite well.

It is always the election is the proof right and she's done election before it's political editor something but not maybe not in this kind of headline role that we will see if we will see what channel 4 with the site of arterial talk about Channel 4 later in the shower as well, but I think this is a real Testament to sort of just someone I guess this is really something that were here early signs.

You know what I did and this is something that I look at Channel 4.

It's like finally this is a real this is a win for Channel 4 of the good to be a fly on the wall of that meeting.

First being discussed and how we want to get these people on they have their own podcast all these things and maybe some people in the room and how that kind of convincing and controlling happened or was there any convincing and controlling and everyone was was it unanimous and also if your Channel 4 it is difficult to beat BBC iTV and sky the election.

I mean they are such a stamp list places that you turn on election 9:40 cut through to the tried with comedy shows and different versions over the years did rees-mogg, Telegraph about the Buzzard potential left wing bias.

It doesn't matter it's important holiday in the run-up to the election.

That's important is of course so rich.

Election coverage, but at 10 when they were in the polls close, if you are a politician maybe you can just jump on in front of the camera and do your job see what they do well connect to that Ofcom have ruled the Nigel Farage can host as my tv show on GB news during the election period as long as he doesn't stand for election is still a member of reform UK president it ok to have him involved during the election period stop that I've been seeing of him basically sat at a desk at we know with the backdrop effectively looking very much like a newsreader right and so I think I'll come as a serious problem when it turns in terms of what what is news.

What is coronavirus is the sky a politician? I mean it's it's really I'm not really sure if you like the lines of sobered.

Suggested that viewers think it is me is because it has a new type things.

This is your setting backdrops.

There looks like a newsreader in that position and ignore that it's going to be ok and back to Sky News current affairs split a lot of people are saying that comma in the wrong here.

I think people are saying Ofcom needs to get a back.

I think and Anil in the House of Lords committee this week was saying it does need to to get the precisely that and then there is that history of investigations.

I think it's investigations are open in about 12 or have been GB news been found to have breached the rules of come says that you can use working actively with them to bring in more compliance and that's what sort of thing but you know if you keep on opening investigations or if there are these kind of question marks is it news and you know it's called GB news.

Somewhere consumer any person on the street is kind of turning on a news channel.

That's what they expect to find and so that's what my worry and concern is and when I find it quite boring when you see politicians and is sitting MPs interviewing members of their own party about things that are happening at the moment.

It does feel quite order taking up place of a journalist when obviously they do producers in Janice and lots of research goes into the show to make sure that you know the covering all those questions, but it's that need to be question, but I don't know how how to swear it basically there isn't an element of if you are call me you're thinking in the world is changing media consumption is changing it is sorted within the rules as a little bit of a reading of the rules or maybe just a bit more actually progress on this issue, then establish Media photo and maybe you stew smells absolutely programming news.

That's why these podcasts so popular in and why you no places like a John Riley hope you know what that Sky News basically saying oh actually we do need more of this people are hungry for an an opinion.

They want to know what's really going on and so there is an appetite, but you know you really have to balance again and I agree with you.

I like it.

It's very confusing when you should see people singing wouldn't be lightweight.

Who's interviewing who does the word services saying right as I was like 22 standards really in terms of impartiality and and you're really kind of seeing that that play out there was one set of rules for the PSPs and then basically of these guys you nauseous onions expectations are different sizes different so they can't I buy another set of Rules because this week 40 jobs at to go.

Was mentioned and Neil told her House of Lords select committee that the station sort of unsustainable it that's the question, where it how much more money can be put into that I mean this is it was always kind of compared or alongside Talk TV which has gone in my only and that obviously has is UK behind and lots of like a bit more itskyepie to other properties and I think when you started I was actually journalism school at the time and we have someone coming and speak to us and it had lunch 3 days previously and she was talking to us about what it was like launching and TV station very exciting and it was wanting to speak outside of London for people and the proposition but there was obviously the where is going to sit politically but it does depend on where the funding comes from when the taps get turned off.

This week so the annual creative cities convention.

This is an event for either meet you in the street to celebrate creatives outside of London and this year it was in Bristol and what's your issue the interviews insights weekly payments with a couple of stories talk about first Alex Martin told Stella gets the Channel 4 start making shows outside of England it's currently around 9% do we know where they want to get I'm not entirely sure on that one, but I know that a lot of the you know BBC Studios and that has a big international Focus with the britbox for example.

So you wonder if in the context of the Channel 4 is running to to move into that direction.

Will they BBC's for 16% outside of England ever produced in the UK feeling the pinch devices to head to America that's the voice of the bosses of ITV Studios in TV in the plimsoll international is becoming more Makita

Here in the UK I guess what they're saying is you need to get the cash from outside to guarantee a commission inside the country Mansfield had said we have to consider the source here in terms of Granton plimsoll and what specifically plimsoll does plimsoll Productions is Pavilion natural history produce.

They basically set up shopping in the US and I'm probably had somebody there really can fostering relationships and that's what you need really need some brown in America in early specifically to be going to the streamers to be going and just constantly having meetings and white plimsoll did that but the US doesn't really have a natural history project Legacy UK dad and so that's what they do is really valuable the USA don't really come over here and talk to somebody they can speak to Plimsoll in the US and so I think Plimsoll

Has done that really right but I think for him to sort of say oh the American America is open to British producers.

I mean they're going to really tough time of their as well alright is an industry sort of freezing period of Downton and so I'm not really sure we can say oh yeah definitely just go to the US it will be fine and you was there a lot of British producers.

I know this because I moved here about 8 years ago.

I was in the respirator broadcast.

I'm thinking really focused you know the broadcaster is like there are not many of them.

There are some smart ones outside of the UK and beyond a lot of the delegations and whatnot but some people have been so focused in Wordsley and I think obviously now when you see that commissioning Downton happening and he knows something he is a really really pissed but I don't think there is I don't think there's any safety certificates.

My friend I mean every single delegation going to China going to Miami wherever you like.

He was really on the front for in terms of looking outside the UK with commissions and they're having to wind the company down basically so I don't know I think it's just a really I think it's a little bit.

I don't like it right to say oh market open this week at the Vale vcomfort, Mr Bates another shows ITV drama and he said the cheaper and is about 1 and a half an hour up to cancel it in half an hour and a ITV they would sort of go up to about £1000000 an hour.

So if you want to make some drama.itv, you need to go and find at least half an episode from someone maybe £100 per episode before you even then kind of break-even with ITV's money.

I mean that's a challenge for a UK

To rethink their model and just got to stop just talking to people always talk to you absolutely and also the challenges that it's not a problem at face by the big social media platforms have user-generated content and where people increasingly spending My Time so that is the difficulty broadcast commissioners produces find themselves in and that its quality content that that you do want to see more of and so you'll see that that maybe I think I heard that one of our conference is there going forward as there's just going to be less content because it is just so much more expensive to produce, but that that hopefully should produce a bit more of a kind of scarcity value and more and I write that advertising and more value for it, but we'll see what happens to Bristol BS10 the media podcast to see what he deleted from convention floor.

We start with the story then broadcaster David olusoga.

There is a cult.

Paragon about London and television there is a phrase that you still here which I think is a really unfortunate phrase people talk about London produce a different species as a skill set that was hi a more sophisticated than anybody else and that still exists a little bit quieter these days people don't say it is open but the idea that people outside of London really don't quite match up.

I think that's still there within the culture television and it needs to be broken quite simply because it's not true and it's damaging as broad as to how are you in the Industry at the moment.

There's a lot of production companies that find it particularly difficult getting commissions, but as a as a talent.

I would have much sought-after.

How are you finding a moment with programme making well, I'm watching industry.

I care about and watching Friends and colleagues really struggling.

I work outside the television television that the only thing I do send someone that's easier for me, but it's really hard to watch into a care about going through.

What time does tapas this and I've been in a long time I've been through the 2008 2012 recession this feels very different this feels more like a correction and I think it's more time.

I'm going to talk about later is what I really fear and would I think the work done by Sky News and tagged you was already indicating which just as last time that people who will lose that people from minority community people from Lower socioeconomic backgrounds.

That's what happened last time and I feel that exactly what's happening now a lot of progress that we made in 2020 by diversity were a couple of hundred metres away from the statue of Edward Colston well, that's good a lot of the change was seen in terms of ethnic and socioeconomic diversity and Disability I feel a lot of that is evaporating and will only be noticed that when is received in me see the damage.

What's it like taking on the digital side of things and social media that don't think have you had to change the way that you approach various projects because of it or do you still do it as you do when you first met the A27 good question I'm sure historians aren't the most up-to-date people as they most of my time thing by the 18th century social media.

I think it's really valuable.

I think of the creases my voice.

I'm very interested in working in a medium and as I said I don't just work on television, so I'm always comparing television with with other forms and other the coaches develop Industries the one thing about me is that I Monet maniacal about his history.

I just want to do it as many places as possible, but TV history was what made me want to be a historian.

So this is an away probably groundwork, but someone's secret to making we can still talk about the the world of history and remarkable past using this medium.

Is kind of monumental she's having it can often changing Street how do you think that would affect the media industry with the changes? I'm going to sleep and also the complex happening around the world this moment working with it.

All over the world with more people going to the polls that every human history.

I think the the challenge is obvious that we need to fight with verifiable truth.

He said this about the in his his announcement a few weeks ago.

I think I ask is very very clear.

There's an erosion of truth of shared accepted reality and this is the most powerful medium still very sorry to say that to people who believe television is dead or television is over.

This is still a place that people go to to be showing their world to share stories and I think our responsibilities of greater than that was David olusoga.

I also caught up with Laura Mansfield who is the newly appointed CEO of screen skills while also spoke to about the commissioning slowdown in factual.

Nothing is that there are always opportunities and there are always challenges, so you know I'm an iPhone working since 3 for 30 years and we've seen real ups and downs and sideways and it's really constantly change so we have a landscape right now.

We're at this moment precisely.

I think there's some really quite extreme challenges in Unscripted but there was a really huge opportunities in a scripted but even in that there are pockets of development and real pocket of exciting growth.

I think the broader trends.

Are that we are in a global market and I think the companies and not recognise that or input and self one step ahead, but it is a very very often.

It's not universally tough so I think I'll job is it as an industry is to look at where are the areas where supports really needed and how do we fix sample of the areas of diversity and inclusion make sure that all try and make sure that the real positive games.

Can happening over the past few years that there's no it's not a case of one step forward two steps back that we can try and support that ongoing progress and help where there were opportunities how they might be able to scale up.

How they might be able to build personal resourcefulness fundamentally you need to have it all together.

It's all very well.

Someone you know anything about jobs.

This is about learning how to create opportunities.

I mean coming up a freelancer is in a way.

It's starting to record yourself as your own micro business and lots of mindset shift necessarily in terms of thinking about getting a job is as much of a job as doing the job people with those kind of resourceful is very useful whatever climate were in and however much things change and evolve just back on the diversity and inclusion because I mean traditionally has been an industry.

Where is not exclusively.

Where to get into it you have either have to go and do some kind of internship unpaid often you know bank of mum and dad with her the stories are in the industry left right and centre.

I know they have been trying to change that has changer what you hoping to change the reach those people that might not have previously had those opportunities within the industry.

I think there's a lot of Will and the loss of want to continue to change things and I think first of all it's about articulating the problem and it's not just a minority diversity as a big problem so first of all it's about labelling it second of all it's about doing something about it and recognising that for example pathways like a printer ships off a really meaningful much broader than the traditional.

Who do you know pick up the phone? It's also about things like broader recruitment processes and that's why I go back to leadership and management is actually the more that people know how.

they should advertise you know building beyond kind of clothes network to open the advertising understanding how to structure an interview fairly to give someone who might not look like you the best chance of progressing a whole suite of different things and different interventions and it's opening times of screen skills in terms of what we doing now cross the front we offer a whole progression programs like trainee finder where you know people who might not come from their traditional background or offered pathways into the industry and those a paid that's a really important thing for with just announced this fabulous new partnership with Adobe Foundation is there first one in the UK and they're very keen to diversity inclusion globally with them giving us a quarter of a million dollars to help boost some of the range of programs that we're doing particularly about that sort of entry peace so the

Thunder going to be accessing funding to a doctor programme similar to the hgtv one that we do about a first break so we can giving people you know backgrounds that might not typically think of you have television or film as for me a sample of what getting into industry my look like as well as mental ships workshops are so it's about the carnival range of different interventions.

That's what we're doing with the Adobe investment, but that's what the funds are doing across the piece and really that's where as an industry the crucial thing is for us all to work together.

No one is going to solve this on their own but certainly I don't think we can any of us be at all complacent because you know overall when you look round the rooms the rims are still pretty hideously white.

We should all being decided that.

I'm always excited about the creativity that produces that freelancers that broadcast is streamers that the whole ecosystem shows for all the challenges exciting things happen in the only have to turn on your telly or go to the cinema or play a game to see that.

There's massive creativity coming out and sometimes from challenging time to uncertainty new matchups.

Come out of things that you aren't expecting so I think you know games and those games engines bfx those different kinds of technologies using them and unexpected ways in Cross genre is really exciting and it challenge is all of us to step out of our kind of categorisation and how is traditionally done things not just green skills for other organisations to and it forces us to think how can we play how can we be more imaginative in terms of what we put together so I think the UK is a pretty amazing place to be a creative and

but I think we can pull together we can get through this.

Tesco Mansfield and David olusoga that even more chat from the events which we put up over on our patreon, it's a great way to support the show which we make every week to sleep and Anthony if you appreciate us going outside the M25 at for example may be first the cost of a train ticket single or return up to you.

Just had two patreon.com what that's patreon.com / mediapad back with some radio changes after this is what historical events.

Are we taking off on this week's Roundup of today in history is the anniversary of the first publishers famous thesaurus Happy Birthday Mr Potato Head on Wednesday the extraordinary stories of the child soldiers who fought in the American Civil War they have King James change the word of god and on Friday what is spam emails look like in 1978 we discuss this and more on today in history with the retrospective 10-minutes every weekday.

Wherever you get your podcasts.

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So how do you get ahead of the game? See you at choir invest in R&D and Innovation what do you talk to Taylor wessing Taylor wessing or a globe with a proven track record of working with tech leaders and disruptors advising on all aspects of AI integration from strategic acquisition to use cases by deprotection and AI law invest in integrate with Taylor wessing welcome back from Noreen ella a back to round FA Cup radio stories some changes at Radio 2 Challenger boom radio some schedule changes and the new ad campaign at Ella what are they up to?

I think it's such an amazing proposition.

They sorted out about 2 just over 2 years ago and it was a radio station started by boomers for boomers and I speak into Phil Riley actually I will see you and the launching a big new marketing campaign big TV campaign.

It's the largest ever marketing campaign about £500,000 a TV out of home.

She loves money for a cell which is a lot of money for start-up and I say Ms asking also why such a big marketing person now and also bringing Jo Brand into the Fold as well as a present and Phil Riley told me he's not well.

We do when we're making a profit wanna invest all of that into marketing but this year in particular.

We've now got to a big enough size and got enough money and we can actually put more I think his was a more effort and more money into marketing and really post that forward they spent I think the whole of most if you want kind of preparing my TV ad.

And so I think the fact that they can keep that can paint going for 2 months as well is really of time at they are wanting to to keep growing audience and they are aware that BBC all radio station that is partially aimed at their target audience and I think feel really described as that you know that's a battle for another day creative the at the TV ad is a lady at have target audience a listener talk about County Beatles concert for the first time and they found video and imagery that concert and it's a really does position the exactly where they where they need to be doing is the moving some of us have done some TV in the past kind of more b3nth of things as well.

Going after some areas where they might have certain music stations or history stations that sort of thing heritage stations that do that kind of content and I think the media was planned by Media lab, and so I find that quite interesting to find out where where they're placing nose pads and and yeah that we don't really talk about the creative on my side of things but it was I really loved it and and it was also you know her kind of Beatles concert is as a teenager and it was the listener really at which I think sometimes can get a bit lost when you're talking you are still talking more than one when your radio most the time and that that was recaptured a little while ago background.

Cos he set up heart originally in Galaxy and we don't sell BC so very sort of solid radio experience message or what's the difference between runny nose big brands of

Past and now running this one in particular marketing and he was saying to the old days you do a TV ad and it sort of on ITV or maybe a bit of love Channel 4 very very expensive can't be particularly that targeted of the oven now you can see you are talking about the quote of social media advertising really social media on Facebook very very targetable flexibility doesn't it that you can that these new operators.

I can pick and choose to reach their audiences.

I mean social media so I'm just going back to what we were talking about before in terms of Duty m.

If you look at the results right like that's the readings are absolutely in the toilet when they're losing money.

Look at the social media.

That's what they really leveraging and so yeah, so it's nothing to worry about.

Radio news UK the Virgin Radio have a new weekend line-up by Angela Scanlon is during the station again ready to name that covered some weekends on occasion.

I think she's not bad fit for Virgin she can I think that's again it there's there a bit of a trend of BBC Radio Talent moving over to Commercial and we've had Jordan Capital Breakfast and that sort of thing a bit earlier.

So yeah that sounds like a good addition and we'll see how that all kind of pans out and it's interesting to see the Rangers and when that what happens when when they stations and if there is a bit of a a carry over like last year we can Bruce was an absolute huge that he took so much of that BBC Radio 2 audience with him.

I never changes on the radio is a little bit of Talk TV being wound down a little bit til being so the moving the money it was based on a lot of talk radio output so the shiny stuff that went on the

The telly but still got broadcast on the radio and now the radio station is had to rearrange reorient itself a little bit and can't cope with that change so we seeing Vanessa Feltz leave and then she was probably quite expensive person on radio Talk TV and they reject the lineup that you do get that bond with that with your with your hosts and so there might be about is again.

It's hard to say it depends on who has how the new lineup does and so yeah that she was definitely someone to someone to watch out to see where she goes next to leave to talk to the radiator and see if she pops up and moved Mike Graham who was quite as sort of Legacy talk radio presenter back to breakfast when the TV side isn't as important.

And he's maybe not a TV face but can do a decent job on the radio, so what's the changes for them over the last year radio works really well, when you've got cancer heritage and familiarity you cannot move away from that listens.

Don't really like it.

I think it's not a challenge lots of things where you got to go to reach consumers are going to really understand your brands.

We understand what you're doing because I've got other choices brand is completely right now people think that's really good problem.

See you lot of streamers launching words these amorphous state of you know anything this late effectively and it's that could be easily sit on your paramount plus showing if I go what's the difference between this and something on Netflix or prime video or whatever it is and so I think I think right now for anyone any sort of new player and you.

Brenda's just paramount.

Sorry this week.

It's entitled coming to America this is the game where you try to deduce the British former or talent that is coming to America for my question and it says generic American accent.

I'm not doing it in North America so play Ella I'm Laura you say let's play coming to America so Chris number one which spin-off format is Anthony scaramucci hosting for America correct.

You don't have to put your hand up.

While it seems you think he's going to be the right fit I think he will I was like ok, who's the BBC North America and I wish I know that the moochers Anthony's and that was actually think I did a really good job and really small person who sings the judge in American politics not in Skyrim e cheese is there like how long you last it is the perfect so hopefully he will ask the number of Skara Brae cheese on this show and do you think this is got the chance to be as strong as racist politics UK I think it is one of those things where the UK wrestlers politics is so.

Well-loved among so many people that it will be a tough act to follow.

I didn't get it reminds me of you know how pod save the US Wikimedia moved over UK OK they got this to my they got coco Khan comedian and Guardian journalist respectively.

How's that going to do and I think it is that it is sometimes a bit of a slow burner sometimes.

It's like a huge spike in I think for this one.

I think your brain that that kind of fireworks.

I don't think he's there won't be a boring episode 4 podcast work where there's real expertise if you listen to the rest of politics UK both of them have good experience me.

See you when I met this president or when I was in China which is better iPhone off and then just having commentators.

Go what about trying this week and he obviously has a load of connection with the Republican party in the in the US can.

Do you think should be good?

What's the him? I'm not going to lie.

I don't know so much about it.

However.

I just in terms of the appointment being inside her.

I think again.

This is what we call life experience which is of course so important so many parts in media broadcasting as well write really hard or you at someone they actually have a room at the table and so that provide such an interesting so if you printed matter of like how much they can't really can go there.

I just realised you write so someone else's off to America is Joe Lycett number 2, what is Joe Lycett up to in America all of the different Birmingham so may not all of them are quite a long time several of the Birmingham's in the US after 18 different Birmingham style series.

Joe lycett's enjoying quite a purple patch at the moment.

He's well confusing changing his name and I think I did an interview it was with a podcast with Gary Lineker play primitive title and then ended up being about the whole situation in the UK and I think he does know what goes viral and he's very very good.

He's also here.

I will see how he does all the Birmingham and Ben Kingsley have in common this week.

Ellen are they all going to be in the cost for a new show for the book of Thursday murder club Richard Osman and entertainment.

Richard Osman yes the the first people been announced but not believe yet so apparently the leader still in discussion is not know so I don't find out later on maybe next week who believe will be there.

Is it already 4444 a big new show must be over the moon and back to count the cash what 4 best-selling books now.

So I think he's already doing pretty well for himself and surprised at you'll be devising our impossibility rules about the election.

Ok, please report backseat.

Very much my thanks to amore Nella where can listeners keep on your work out of home report on the media leader we have a website the miele.com got newsletter as well and the podcast so yeah if you type in the middle leader and any of those things.

I'm sure you'll find us why you're listening to this one and I keep up with your good work bacon subscribe to the Anchor at they can also find me in broadcast screen international student list.

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