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Hi everyone.

This is Gabby Logan from the midpoint with Gabby Logan where I talk with well-known faces about their midlife challenges and expectations.

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Just £25 search online for Virgin Money stocks and shares ISA to find out more terms apply capital at risk Virgin Money is a trading name of Virgin Money unit trust managers limited volume to medium podcast I'm at vegan on the show today is the BBC planning to take part in the UK we wouldn't to cure a story from the times this week and its implications for British audio businesses also on the programme.

How's that BBC local radio strategy doing the BBC England's radio stations talks to us about the next phase and all that crap by Ofcom ymu tools up with new Talent and in the media.

Please we get specific that sorted come in this edition of the media podcast.

Experts are being seconded to the dcms to help decide the way the BBC is funded in the future at the panel includes better answer Peter bazalgette radiocentre Xbox Siobhan Kenny and place first boss David Two Brains elstein at the Minute podcast hotline, ITV have renewed their PSV licence for another 10 years despite warnings.

Just a few years ago that it may change course the commercial broadcaster committed to making public service content for the foreseeable and assets remains number 3 in the EPG across the country Google has been 250 million Euros in France for the weight used the countries muse outlets to train it's AI is the first test of a new EU Law designed to protect intellectual property and it's ring rights which allow publishers to demand compensation for use of their contact us today to cover the other media stories of the week that we welcome back of TV in the gold one of the Osmond

How are you? I'm alright.

I'm fasting and you did to me last year and we record this just start eating and now you got Alex father who had had a habit of getting like gossip out of me a really dangerous treacherous time for me because God knows what's going to happen where Alex is going to do to me for something.

I don't even realise that there's going to be some gossip that gets dropped almost like it's a plan the TV award nominees announced this week that I caught your attention.

It's going to be a bit of telly is in a bit of space right now, so you got to be get the tone write about what you want to celebrate you want to celebrate it because you want to tell everybody look at the Amazing Stuff we've done so there's this stuff that you would expect to see happy Valley than their the Crown is raising a few eyebrows cos I think a lot of people were as my diary of the Boil

Turn out my Mum's been nominated for juice think probably 3 times all over the place across the water come out as well.

We start telling lies dreaming whilst black continues to curnow get lots of recognition.

That is so that's the only thing about it.

Is that because of the denominations when the when the nomination window opens and then when they announce and obviously when your Waters happen quite a long time.

Yes old shows there's lots of things because they have been a bit of a purple patch of great shows on TV that aren't being celebrated here so again this still more to come.

It's what I would say there's lots more responsive and Alex Father hello the broadcasting press Guild Awards this afternoon as have I

I was going towards so what what stood out for me.

There was happy Valley got best drama series Sarah Lancashire best actress best way to the Sally Wainwright that did well Mr Bates person to post office that mention that was recognised award award and it made a significant impact.

There was a standing ovation Toby Jones was there I was sat next to Joe Hamilton Hamilton the real the real Jo Hamilton Post Office from the Post Office that was a bit of a privilege and it was nice to see them get a standing ovation the other highlight for me was Andy Harries he collected his the again.

He's the producer behind the Crown and many many other shows he runs less than 2535 years of success incredible about 25 minutes, but it was all Killa no filla so you know he is a very big big popular.

We're not on the night.

I'm fine.

I've got to get mention to Russell Brand in Plain Sight the dispatchers that channel 4 working with my colleagues at the Times and Sunday Times

I would have been quite the moment.

I'm finally it's an audio editor the permajet.

What's the what's the name of it's all about consolidation.

It's all about media consolidation.

I mean it's either that or the entire country is on fire or underwater, but no so SCA and Bower SCA and emerging the reason why I say he's getting power is a orange essentially The Bower SE8 is essentially the global and both of those organisations are merging the two radio companies emerging together and that's going to be absolutely close in terms of the media ownership laws the way that they're doing it.

Is there splitting into two companies which may sound familiar to us here in the UK that will be whatever this new company is going to be.

Will only half of the licences because you're only allowed to earn to licences in each charadio market another radio company will own the other two but will be presumed relicensing brands of merging the digital operations.

Yes from the outsiders.

Look like a clever sort of my clever.

We used to get round the old analogue rules whilst sort of being merged together for the digital future.

Yes, I mean I think the question at the moment is who will win will it be will it be switch is essentially a licencing deal for the iheart brand in the in Australia will that be the predominant brand that wins or will it be the listener brand which is grounded ASDA has put together now.

It's done all of the Tech for that.

So that's interesting and exciting.

It's something that they own but is the IHOP brand strong outside of the interesting seeing her.

Have you got a situation where I heart the American sort of audio digital brand licence to Australia as you say an owned 15% by global in the UK so that could end up being everywhere yeah.

Well.

I mean it was revealed that the BBC is making plans to feature advertising on its audio output at when distributed on third party platforms Alex tell us more interesting and quite something quite surprising story the BBC traditionally almost exclusively funded by the licence fee as well as some commercial sales and as part of that commercial income.

It's going to start running adverts around its radio shows on demand radio programmes on when they appear on 3rd party services things like apple or Spotify this is still be able to get all the shows that.

BBC sounds it's worth trying but never the less.

They think that audiences are sufficiently familiar with adverts on those platforms and that will not be out of kilter for them to also here adverts on BBC podcasts, which you know is quite departure from air conditioning on at the moment as I saw this and went have they gone in Thai Lee mad.

I thought I saw this was a bit like that's completely common sense to me BBC plus ads in the UK where we would you think that thing geo block so you know if you wanted a lift the show the only way to listen to show in the UK was to watch your TV or watch it will listen to radio in the UK and then BBC America hazards on it and when you come back home and breaks in it and obviously because they sold it elsewhere.

I think now you look at other platforms exist.

It doesn't really make much sense why you know the podcast.

No, I don't use what are you BBC sounds when I want to listen to BBC staff and then I use overcast when I want to podcast why is it that that that app doesn't have adverts and it's obviously not side in the Walled Garden of it makes sense.

That's not available outside of UK and this is allowed and protects the value of 82.

What about watching BBC One on the head all around me there is no no BBC1 on Sky TV because I think that that is different because you're not that's not you can't take you can't download Sky TV when you can I think I think it is because that is a data carriage thing.

Where is this an RSS feed that you can just pull from anywhere and doesn't know the difference they just assume UK they don't like first like first run audio.

That's the sun sound on on Radio 4 and if you happen to use apple podcasts you going to get on it, please listen to find out a bit weird.

I don't want no because I like you so much emotion too pushy to BBC sounds the difference between analogy and and what's happening here.

Is is that there is there is a fluency that we have that when you're watching something like sky or Virgin Media or the BBC on all of those auk things that done in UK households when you look at Apple podcasts Road a cast on Spotify the same system is being used all around the world, but they've already had aids in the outside of the UK on podcasts for a long time.

So this is the first change this is the first change from my point of view is all of a sudden we getting ads on BBC content first run BBC content in the UK

Last time I think the sky thing is is absolutely right.

I'm quite excited about what it means for open RSS slightly different view.

So there is some people in the podcast space that haven't been big fans of the BBC putting its content exclusively on BBC sounds and there's a worry that from some more of that and it wouldn't be on a trial on at the moment which means that the News Quiz which I would remind you all is a topical news quiz is delayed by one month on open RSS now when I was at that operation a trial had an end date.

This is not have an end date.

I've asked the press office for five times the end date for the first try and they say it's just it's just I'm going well.

That's not a trial.

That's a policy, but if you if you look at what this might mean this might mean that that you like.

I calculated if you're to M6 anchor podcast which is typically what most podcasts are there run.

That's £90 per 1000 lessons, so if you get a million downloads, that's 90 on Apple podcasts and nothing on BBC sounds, so which are the BBC going to promote BBC sounds where they earn nothing from it or 90 grand which is not confusion from my part and it's interesting that you listen to the News Quiz of that very reason because it's starting to get delayed on on my third party app fell out of habit.

We are listening to it.

There is a problem that just to clarify that what you're saying that if I download if I have enough I have a BBC podcast that I'm using to my third party.

I won't hear ads in the UK but if I got that in America it would put it in America at the moment BBC podcast at the moment in the UK

Say something I don't think the issue is the score is the audience experience you know I do think there's some familiarity with advertising around BBC content not least the UK TV like me to the BBC own portfolio of channels Dave gold yesterday.

Everyone was had told them that's that's out there that some of the first one what the concern is that I'm hearing is from the the activities going to have on the podcast suppliers and producers in the industry because this is going to be quite a distortionary effect on the market.

Whereby there's a I think it's estimated that the advertising market in the UK on podcasts about 70 million-pound business right now.

That is only going to get diluted by the BBC coming on board now the BBC thinks that they are going to help grow the pie because result of the biggest tablet Scotia BBC coming on board that's going to encourage brands that haven't previously embrace podcast advertising to do so suppliers sceptical and I'm hearing frustration nervousness from.

Drama producers that they are going to end up with a smaller slice small producers, they are going to end up with her a smaller spot size of the podcasting spend pie because of the BBC effectively parking is tax on my other thing.

I think that saying is in BBC BBC2 enough billion pound worth a licence for the revenue.

This is going to generate a relatively small amount of money for what's potentially putting a lot of noses out of joint and another thing was saying is people are concerned it represents the thin end of the wedge and that what this is a the BBC definite Stow into an advertising market that it might then seek to push out onto its traditional television channels already out.

So you can tell me some yes, it is a good point there does this sort of queer the picture little bit for the BBC licence fee next round of

Resettlement grass the third rail and it will generate more issues warrant to say that this might be a bit of an experiment to see how how people do take to advertising by the government with being a more commercially focused organisation about that.

You know BBC does already have BBC Studios which generates you know what we talking about billion and a half of revenue Returns about 250 million pound to euro BBC the government wants to see the BBC less reliant on the licence fee you know not having to ask taxpayers more money and you know able to stand on its own two feet support yourself a little bit more on it and says that this is a you know a way in which you can do that in addition to that what I want to know is do producers get near his money, UK have said the BBC's discussions are if you have a program that goes into.

Team you will see a couple that I know that the moment where they haven't internationally there is some disquiet about transparency and where the money comes from because you're does it quite take into account feel right now of course.

So this is you that's assuming that 6 hours have been sold in every in every download of course that's absolutely not not what I love listening to is AD funded shows in Australia where you here and the rest of entertainment is a great is a great example you hear them saying and I will take a Break welcome back because there's absolutely no add sold at the moment you get that in the UK as well for quite a lot of entertainment breaks because of the flow rate and the pressure on the ad market Steve may be overestimated what they'll get because what they going to take advisors isn't everything know and I think you know on the other side.

They have been they have said that don't worry.

BBC News will not have any ads in it and I just want to remind the BBC that they run the BBC news channel which hazards in it outside of the UK if it's a fine there.

Why are they not allowed in you know in the audio here outside the TV channel is chock-full of Arts and the seems to be no qualms in terms of that.

Why would there be quiet in terms of sticking ads in there and I heard you know some saying the other day that you know we're doing it because so you know which we clearly need to be impartial.

What does that mean that that shows with ads in it aren't impartial anymore none of that particularly makes sense.

I'm fascinated at seeing how this works, but you know it's another example of the BBC jumping into my new know that they were wanting to produce a new boom radio.

The other month and it just seems to be another way of encroaching into into the commercial world, where they they have guarantee revenue from that licence fee for a number of years and commercial you know commercial media companies don't Ofcom has sent GB news for its use of politicians as presenters on news program in the movies against five separate programs including those fronted ones favourite Jacob rees-mogg, and Esther McVey GB news did not react well to being told that they break the rules GB news basically said to do one which we don't care what you've got to say we don't think we're doing anything wrong.

We're not going to change course you know we think this is a chilling development your sanctioning us.

We're not doing anything wrong and we have no intention of other men.

Told all their staff to be on best behaviour, so they don't get fined and that best behaviour is following the broadcasting code but everyone else does yeah, that's true, but this is me around the politicians as presenters ruling which I think is slightly different which they have had in places with beginning and they have said they're going to stick to and I think as appointed principal.

They don't consider that there is any issue with present with quality serving politicians acting as impartial news presenters ITV news news for the general election year I think that's because if my maths aren't wrong GPUs hasn't been on air during an election campaign.

I think the don't have to put all those presenters right.

You know once we get into the election period and interactions are coming up in London and that's collections around the corner and how and how is that although I have to you like to go to the dentist and let's be honest the figures seem to demonstrate that it's actually only those those politicians are actually bringing you wouldn't say no to that actually lying Philip Davies gave up their show when they're still went up into the cabin and it's actually only rees-mogg, that's now serving politician.

That's on the books because that was against the rules and they did abide by that and Lily James in Australia the old boss of GB news on Sky News Australia yeah, it is.

I mean I should say that we get GB news in Australia as well.

It's popped up on both on both pay TV channels.

Are the ad breaks are full of promos saying 7 on Saturday

Makes absolutely no sense whatsoever if you're watching Australia what's going on there Sky News Australia does incredibly well in terms of setting the agenda.

It's not available on terrestrial TV in the capital cities.

It is available on terrestrial TV outside of that and of course it's on foxtail as he would as you would expect it's got x politicians hosting it but no current politicians, which is there anything important to remember that there's no impartiality rules in Australia at also Sky News Australia is I mean.

It's more far-right than fox uses you know in the US it's a it's quite a watch so I mean as a result everybody assumes that the ABC is is far left.

Where is actually the ABC is middle ground, but it looks far left in comparison to you know the big.

TalkBack stations 2GB but also Sky News so yes absolutely of the year has been about cuts the BBC local radio programme in Chris Burns is the head of audio digital BBC News 39 local radio stations broadcast consultant Paul Robinson to speak with her this week and they began by discussing how the plans going across the whole of the local but we want to reach 50% of the population in England so that's are targeted and that would include TV online social and so that's what we're looking to do I mean at the moment if you want to take our local radio stations what we do online and what we do in terms of rtv6 30 programmes that I still broadcast are the most watched TV news program the BBC producers, so we're not doing badly in lots of areas, but we believe we can.

Can you grow that even more than we currently got? I think will win most places in about 45% but you know we need to set a stretch target.

I think that's the right thing to do and if we are at resorts in those areas like social properly like looking at Howard developing.

What are propositions going to be on sounds how we developed the local rail how we developed sport more is the more we can do in tennis the long read on sport because of all the commentary is got this problem or we can do there.

I think if we use all of those levers at our disposal we can actually touch more changes that was difficult any coming for some prison for the changes of May what would you say if those people have been critical maybe of the most recent changes at BBC local radio in Northampton in November it was Children in Need walk, and I was walking with a group of radio Northampton listeners, and they didn't.

I know who I was at the start of the day and walked obviously when you're walking for 6 hours to talk and I explain what my role was and they took a lot about what they thought of the current changes and 11 the same to me describing help intimate relationship with the radio twice and I said to her does it feel as if somebody is coming to your living room and rearrange the furniture that's exactly and I explained what we were trying to do that makes sense.

I understand what you're trying to do, but I still want these things and I said look I think what we have to do is with introduced a lot of change in a relatively short space of time.

I think we will need to look at that.

We may need to go back and tweak some things have we got everything right? I think it will be absent of me to sit here now and that was that was that perfect.

Look at anything of course.

We look at things we need to look at the audience measurements.

We need to look at what working that's what's not working and we would tweak accordingly because creativity and radio should always be iterative.

You should always be growing should always developing coming up sitting here today listening to Greg James talking about how he uses the audience listening to Marianna spring and how she builds trust and some of the people who have got some very deep rooted and personal things to talk about there were lots of things.

I've noticed today that we all share and comment and I think this is very nice.

We need to be true to the principles.

We do need to listen to the audience.

You need to be bold enough to react we also need to be authentic.

We need to give prominence to stories and we need to hear from the audience and use the audience more with an r programming and put them at the front and centre of everything that we do but I also believe that we will be stronger in local if we use all the platforms and I'll disposal you've talked about news about a local rarely listen podcast and one of these successes his love bombed made by really Newcastle what are your thoughts about future podcasting and how do you leverage that sort of production expertise is 2 no 239 local radio stations to create podcast for BBC sounds what we need to find I think in local or what are the things that we can deliver but no one else for me.

It's stories of the place and giving them greater prominence.

So things like love Bond or so the kidnapping is Stephanie Slater

There is a stories where actually the reporting team in those areas have built a bond of trust which means that people are much more likely to talk to you and talk freely and trust you to develop that story.

I think there is more potential we can do around sport and you know how we really kind of dial-up the fandom element which again be much more partisan than other areas of the BBC and there's also probably something we can do more around my moment in history.

We had a series couple of years ago now around the Falklands and was made by BBC Radio Solent they went to the Falklands but also is the story of the soldiers who went out there the people are on the Falcons and one woman.

It's still lives with me forever.

She told the story about how she went to school on the Friday and she was being taught in English she went on the Monday she was being taught in Spanish and it's a Kinect

The place that means we are best able I think to bring those stories to life and there's the stories that are very much rooted in local but they've got a national and in some cases international.

Could you maybe silicone firmex? I think people have asked the question really are you at the BBC committed to local radio will local radio still be around in 510 years time.

I'm absolutely committed to local radio.

I want us to have strong local radio stations.

You know there are lots of different things we could have done but the fact we still have 39 local radio stations across the whole of England and I learnt during covid-19 very early on the story of covid was different place to place that was the story in Cornwall that's the story Newcastle that was the story in Leicester which is not the same as the story in Nottingham Derby so keeping those 39 days.

Absolutely vital but I do think we need to see those local services being local production hubs because that way you know what you will see across the BBC audiences will see their lives reflected back and that is something.

I believe local can deliver thank you very much turn speakers for Robinson this week out radiators Europcar thanks to them 50% of the population of England to all watching or consuming course that includes TV and she's currently on 12% just on a local radio.

She didn't mention podcasts.

She only mentioned BBC sounds so any of this fancy money that will be coming into the podcasts don't actually matter there at the one thing that I did notice so I thought I thought ok.

Well, she's very much focusing on online here.

I I used to live up in West Yorkshire I want to have any news stories have been posted from Leeds today went to have a look 6 and I followed a link.

There's one one story Bradford I followed a link that was Mark Bradford and I got a page from the BBC website was last updated in March 2015 so I thought yokes there's a there's a thing trying to change an audio organisation into a broader digitalization and lost a lot of staff was very sad to read content isn't apparent one but as you can point out that it's it's a big challenge to make that work well and also crucially we the public won't get to see those are the measures because we get to see Rachel and I can point to to 12% and then we are but in terms of the BBC sounds data in terms of intensive podcast in terms, frankly of you.

The regional TV stuff is much harder to actually work out.

How close they getting so we almost have to just assume that they are telling us the truth when they give us some of these are some of these number so I do look at that and I and I'm you know I shake my head a little bit but I have to say some of the changes in local radio are needed and they haven't handle well at all, but if you have a look at how the local radio works in most other markets the BBC's moving a little bit closer into that kind of area or medium use of this retrospective what historical events are we taking off on this week's weather today in history is the anniversary of the Day of Japanese inventor help blind people across the street.

Thursday was the day the last prisoners left Alcatraz and on Friday we revisit the opening of the World as we discussed this and more on today in history with the retrospect is 2:50 weekday.

Wherever you get your podcasts.

Hi everyone.

This is Gabby Logan from the midpoint with Gabby Logan where I talk with well-known faces about their midlife challenges and expectations.

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What came out first James Alexa hit with more news in brief Channel 4 stories for you this week the top team were awarded bonuses but at a reduced rate at last year their bonuses wave is it a slap in the face? Is it a little bit tone-deaf part of the statement said that it was best Talent for tension making redundancies at the best at the current time in the TV industry.

Is is having a real moment to put it politely and a lot about myself really struggling to get work and so when you see money being spent on renumeration packages.

That is that is rewarding you giving bonuses for performance, but it doesn't look like the performance is great.

I think one of the things.

I would say about this is it's quite easy to have got a reaction to oh my god.

That's not fair.

I always say.

I don't really care, how much any Media organisation gets paid you know to it.

So long as they are creating commissions and creating opportunity to people like myself and production companies and community, so that's where it feels like it's on even right now.

I think that you should get rewarded as a commercial units broadcast is commercially continue to grow the channel to bring in morning coming to that channel that allows you to spend more money on programs and yes, of course you should be rewarded for that because the whole industry benefits is difficult to see that happening here and I think a bit more scrutiny.

Why you get a water bonuses is required in a bit more transparency.

They got their bonus if they should be saying we got this is because we didn't get off all bonuses because that's what I said.

That's not the messaging that I sing come out should they re calibrate the bonuses to ignite in the TV industry?

Well, I mean I think the bonuses should exist you to ignite the TV Industry at all times.

I don't think there should be any any discrepancy there, but I know what you up to.

Just thing is that they use that money and put it into commissioning more programs.

My view is yes, of course commissioning programs commissioning more creativity getting off afterwards should always be the priority set pay I'll be quite surprised anybody agreed with that but I just again if there's another case of honestly Channel 4 being a bit tone-deaf in in what's going on in the market and and then having to release them.

They need to do it.

I need to renew my people the annual reports coming out.

They need to get ahead of it.

I need to put statements out, but I think that could be a bit smarter and how they are how they suggest that this week.

Derry girls Lisa McGee take her latest project Netflix why did Channel 4 get out of that I think there was some agreement between Lisa Channel 4 and Channel 4 that this up.

She's working on how to get them from Belfast I kind of morphed into something that it wasn't quite in development now.

That's some Netflix came in and was prepared to find a good idea for us now.

You know things development all the time.

They don't always end up at broadcaster that invest in them in the first instance.

Obviously Lee somebody's got a great relationship with Channel 4 through years and years of outstanding Derry girls.

So there was an expectation that she would end up with four but you know as far as the same channels in tough times.

It's got to think carefully you know Netflix isn't necessary plus with money at the moment, but you know so arguably we know we should be celebrating a fat Lisa still able to get shows away matter where they are just one of those things or does it look to something else being problematic particularly go to Netflix I think that we are in a market and I actually be kind of welcome this I think that we should have as many customers as possible absolutely.

I don't think it's like the Black Mirror story so for people of a grey hair collection and then myself actually I mean that there was a lot of the YouTuber Black Mirror Charlie Brooker ticket to them and it was it was a massive hit the Channel 4 and then there was a bit of a kerfuffle because Netflix sweetie effects of creative production production company from Charlie and and and black but they sort of force Charlie to get some co-funding that it all sorts of fell apart and said he to get to Netflix Black Mirror it's much better as a result and view the Netflix are getting much better chosen as a result because it's incredibly expensive shows the effect of the the film every episode is completely brand new story and I don't think it would be sustainable for a Public Service Broadcasting

Remember it wasn't too long ago the Channel 4 came in and poached Bake Off from BBC from Dave they say that that is profitable for somebody is it because it's castrating it's a place that they can show off their own their own programming, but obviously we talked about the past it does appoint to a bit of a creative gap in what the next pictures are right.

Elsewhere ymu has been sold again at this time to private lending company camira credit part of a wider deal with a parent company like an agency.

Isn't it? Look after of people and there's some production in there as well.

They have pretty high debt.

How are things now with them? I think it will be interesting to see how this deal.

I have got a lot of high-profile Talent Simon Cowell Graham Norton Claudia Winkleman you know it'll be interesting to see obviously agencies are built on the talent that they've got you know.

Create change and movement and you know it will be crucial for why me to hang on to that Talent in order for Primera to realise its value as last year Schofield was the name me the most with why have you not with them anymore? But now they expanded gigs Amelia dimoldenberg a lot more digital-first talent.

Where is going to go for Agencies I think when you've been quite an interesting company from from the outside because it has it's not just a talent agency and I can always teach themselves be more than just a talent.

They have invested heavily in both content and and building grant and that seems to be the trend across lots of talent agency insanity have done a really good job of it as well.

They do actually cry like a hole podcast wing where all the toilet is making some really great podcasts through through their partnership team at insanity and I think there are there.

Are there are many other agencies are doing saying that they see themselves as

Creators not just the know the agents for creatives and and so why are you it feels and you know I'm not the numbers of this book anecdotally from the outside it feels that way and you will be more aggressive in this space and trying to get a lot more trying to make a lot more content and and be seen in that world.

You know how successful have been in that they've been in a changing space.

So you know there was a pop that slow down right now.

There is a digital boom.

Is is that going to continue with that song to slow down right now, but there are always breakthrough Talent as you mentioned and the game I think for Talent agencies is to get to that first and fresh Robin signing them later on when it becomes more expensive a bit of coverage recently about how every announcement has a big name attached to it.

Is that essential to have a successful show but it does it make these talent agency to involved in production little bit as well.

Been a really good place.

Yeah.

I mean it certainly makes it easier to market a Big Show's is if you have a big name.

Attach to it.

I found it interesting as a company called cast Media that just filed for bankruptcy in the US and bought.

I spent actual US dollars buying their bankruptcy papers, so I can see who they were owing money to and what I found fascinating.

It's their own somewhere in the region of 6 points something million you know us but a lot of the talent who they were money to seems to be you know name of company care of uta and beauty a big ancient of courses in the US and you know so all of a sudden you can actually see that they have inserted themselves into these deals in a way that you know you wouldn't necessarily have expected you know to end up seeing so yeah, I think and I find it you know it again interesting the podcast show in London in a couple of months time.

That will have speakers from some of the large sum of large agencies.

They are bringing their Talent along to actually.

Hope those as well.

Ok, just not time for the media quiz this week entitled.

Can you be more specific the headline that could come from any episode of Media podcast this is producer matters most silico everybody and you try to fill in the details for this particular say buzzing with your names if you know the answer so far as you will say number one BBC apologises Alex yes, this is the story about the what does it so?

There was a report about the political party.

I think it's political party organisation in which on the BBC News website in a run by Richard Tice and it was described as far as I know it subsequently merged that they taken agency.

Copy for amateur describe the organisations such as the agency something to correction the correct wouldn't take your name.

You know it's mistakes happen and they were posted on the ball used the wrong phrasing got picked up around the world day retracted it other organisations or slow off the Mark lightbodys fortnite.

Bras both of them, who's the head of youth he was the first to be announced and then from there about 6 years.

I think yeah, he's been in there for yeah.

He's been pretty much for a while and then out lorry was announced last week and then I think today Caroline Hollick has had a driver was else, so there's anything comes in three and tell you so there's three but they are I would argue three incredible creatives and we lost Channel 4 Caroline was before coronavirus news program.

Alex Alex yes Emma Barnett correct, so this is the news that are Emma Barnett currently hosts Woman's Hour BBC Radio 4 she'll be set the alarm clock a little bit earlier because he's going to be doing the Today programme Martha Kearney going to be stepping back.

I think after the general election and I think Emma's stepping up in Absolutely one that will be familiar to Radio 4 audience absolutely so be interesting to see how she does well done Alex on the quiz you get to investigate how far right Liverpool party.

I come back your thoughts my husband James good looks like Father James white people keep up with you and your travels go well.

I write a daily newsletter all about podcasting and an older model 3.

Is available in your email inbox pod news.net for us? I'm on Instagram colour is Golden scholar.

Everywhere we got knocked out on DVD in my phone at the moment garms should be proud of and yeah, they want some stuff mate.

Give me a call but I want to make it.

You know where to find him people for your excellent service describe the Times good digital packages available and available organ music.

Thank you remember this 25% off your 1st booking at the London podcast studios where we record our show me the code Media pod so just had to the London students.com that civilians and podcast students.com for 25% off using the code mediapad you get file on your podcast app.

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I see you soon.

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