Read this: Launches Galore: BBC Stations, Freely and Sports Agents

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Hello welcome to me the podcast I'm at digging on the show this week launches Galore we look at the Wrath of me BBC radio stations and major US and the first look at the new 3D TV service are we moving further away from separate subscriptions on the program global Talent from the beep and another UK name and answers a whole new podcast network no mention of redundancies for once and in the movie quiz week with a panelist on the biggest interviews of the week.

That's all coming up in this edition of the media podcast in the news this week audio UK is most a manifesto for the year ahead call you on political parties to have a tax incentives to the audio Sektor to drive investment and a global IP fun for podcast format this also push to open BBC Radio up to 100% competition in non news programming parties end of year accounts make for interesting reading the Irish broadcasters invested in their lives.

Popular Late Late Show feature, this is Toy Show the musical it lost 2.2 million euro in the process of my favourite Alan Partridge's to return to our screens in a travelogue for me after a year working in Saudi Arabia the show is titled and did those feet with Alan Partridge show me the London podcast studio to work about the senior director of strategy a demand UK it's when Robinson hello long time no see what's Mickey busy.

What's making me dizzy when I you know I work helping companies figure out what to say about things and says there's a lot of things going on in the right now.

It's particularly helpful to have some kind of strategy behind it so yeah.

That's basically it and some workshops.

We also do some workshops position a more kind of fun stuff like that was worried about at the moment and what sort of new things have to deal with what's on my mind.

Well.

I mean it to get serious about it and I've just done it.

Geopolitical those massive instability businesses are really struggling to make any decisions were aldersyde had it with forward considering the instability that's coming up.

We've got happening in half the world this year which means it's hard to plan a I figure out what to do about that tensions with work and stuff going on so we need to talk about then.

There is I will be today and text Karen virtually in person and person who does things as well and Charles W how was very well.

We had more people coming then we did last year.

It's always like how you want to go and then she came for the first time which was brilliant and we should be releasing the video from someone's at some point in the next few months so radiator con.com to sign up for updates for those and what else has been keeping busy yeah, so in my other not running radio industry events thing.

I'm spending a lot of my time focusing on object based media and helping to get radio TV film podcast Industries ready for this new way of how they going to make and consume content so it's genuinely a bigger revolut from analogue to this at all.

So I'm doing a lot of stuff to help producers.

Get ready and start thinking about how to make programs in an object-based way and then talking to broadcasters manufacturers producers as well to make sure that we get technical standards together to make an actually work, what do producers get it, What are they excited by I think the creative opportunities to do things that they've not done before and also the time saving that they can have with some of the routine things that they do so if you make a podcast on a radio show for example.

You might be used to having to mixdown multiple versions in order to get your trailer or your social media promote or your version for the international market that doesn't have that piece of music and say a lot of that routine stuff can be done more quickly, but I think the possibility you could honestly please let's do 100 the podcast.

Like a talk about it forever.

We were all of this is much more live in people's Minds already tracing for multiple platforms already having to change their workflows or something or watch.

How should I put this together me some tools that a lady that scale becomes all the more important doesn't it? Yeah and also the way I'm trying to train people is to get them to make a couple of weeks to what they already doing so that they're ready for it and it doesn't mean that you have to throw everything.

They are already making and start again.

It's about enhancing what you're ready.

Do so that more people can enjoy it in different ways and places well some people who were doing something new or something new to them.

Are we do people of BBC Network radio who supplies and many was announcement on Wednesday at of a Slate of new radio stations which is quite detailed and you should have to turn the light to little bit but how are you reading these mutations later this year and Anna looking for regulatory approval to launch the one DAB digital radio.

Next year, what are the stations what they come up with an BBC Towers yet? So obviously left to meet them now, so we got one and a half for people who are too old to radio one but I'm ready to admit that they need to listen to Radio 2 this but more like they have got it on BBC sounds.

I think it's just you all of these is to put them onto BBC sounds because they can just do that and then put them onto not dab dab plastering so well.

That's not the moment.

It's a radio Radio 1 dance things Radio 2.

I don't know if it's ready to Extra radio to go to this is for people who are too old for Radio 2 but don't want to admit it and then Radio 3.

I don't know if it's radio through text chilled Radio 3 smooth so Radio 3 to send your upper middle class baby to sleep by I don't know it's kind of music from their collection.

I'm sure they'll be using a lot from the archive and

Saying that they going to be using two distinct to music that the commercial sector wouldn't dream of playing and I think the commercial sector is already saying Actually no we already has been polite way of describing.

It's quite a statement saying do not under any circumstances do any of these things boom radio who they launch to fill the gap the ready to his left a somewhat annoyed that Radio 2 has basically reappeared to reclaim VAT after they've made it for pretty big success.

Yeah, and then some of the stuff in the places in the commentary around it from the BBC have been over trying to go after that I can order and audio CD whatever that is that one and it's kind of like what other people who is Ed to everything cos I think the BBC did have quite a lot of questions that appear to her at demographic and BBC local radio that they're not doing anymore course is a different division of the BBC so in the unique way, which BBC is funded.

That means it's a different part of money on the local digital news now.

How it that's more of a discussion put it on to do that one end and then network doing something else.

Is this a joined up strategy? I mean as fuels pretty on the strategic to me.

They're my missus only an announcement, so we'll see how things roll out but I do think there is a disconnect there in terms of if you're getting rid of local radio stations because you money is spent on digital then.

Why are you launching radio stations that are national that seems to duplicate work? That's already been done not only from a pint of competitiveness point of view but also from her like it be more interesting to do something something that's actually adding value into the marketplace point of view.

I think they struggle to differentiate themselves and it feels if you was owed to me to go out of the market local radio where they were.

Kind of one of if not the top leading players, I'll be at the audience was small but I think it was high value for a public service broadcaster.

It's clear.

They were fulfilling your email that nobody else was fulfilling now.

It feels like you're going to space with her already players in the marketplace and I'm not quite sure it's clear why that happens.

I mean, it's not even like they're taking that money and investing in digital production for example.

It feels like having an audience audience for terrestrial radio and digital radio be huge and it's actually growing would probably why they're jumping in there, but I'm not quite sure this is the right way of going into it especially after the cuts to local radio.

So it has gone down really badly with the people that I know who work in the sector.

Yeah, it's not outrageous for them to go radius changing listening is changing able to develop new services cater for different listeners tastes.

We've been a bit stuck.

Variety of reasons playing catch up with this is good for us to be pairs.

Yeah, I don't think this is as bigger Revolution as when the first later DAB stations for music and this is this is kind of sister stations.

It's flashing out.

What's already there.

I don't get the sensor new visa going to have live content.

I think it's going to be lots of archive some original production.

I think the radio one and a half staff is going to go out quite a lot of pregnancy are going to go out to tender to the early sector so I don't think it will be you know won't be free today, but I don't think it will be as massively expensive is kind of starting a completely brand new full production and making use of the archive BBC 6 music when I was reading the instructions 6 music on the BBC

Music is a bit of archive on the middle of the night but it's all about you you stuff live programming and it's very different to what was originally radio X or y back at the day yeah, but it is at least something that felt like it was going to be a really big difference in and what the BBC have been offering up until now, where is this feels like well, it's slightly nodding an audience 10 or 10-years another that we already have that yet.

It feels like that.

We're probably making a big deal out of this big brand new station's, where is there really I was very pleased to see that to see that.

They are trying to go for a dab plus thing though, because there has been a whole move and some parts of BBC Two kind of ghost Town the transmitters really need those that Focus everything onto internet streaming and so obviously they are going to go to be done first cos that's just you didn't make sense.

They don't have to worry about the extra the hurdles they have to get through but to focus on saying do you know what actually radio listening through radio back from this seller?

What part of the piece is reassuring it is fun.

I'm sure Tim Davie said no more linear both the radio and telly a little while ago and that's shutdown Radio 4 Extra I'm currently doing commercial competitor.

Obviously you're annoyed about this straight away can any any competition is is bad.

You will see that.

I would rather exist should they just put them get on with it? Well, I mean what else are they going to do right? You know there is no alternative.

There are playing in the marketplace.

I think you know the BBC ultimately has a strong enough enough ability in Stowmarket I'm sure they can make a success of it in comparing against the private broadcasters, but there's a big enough already in there that I don't think the products customers need to be in fear of their lives and rebuild their on audiences.

Get a different lot of growth in these radio stations.

They've done a great job of building audiences in a in a Saturday previously looks like it was on the decline.

So they've done a great job building the monitor.

Continue to build audiences.

I doubt that they will find this to be an existential threat but I understand why they are pretty proud about it.

I thought also spoke to some people there and they had spoke to radiocentre before the announcement coming out the blue.

It seems very fit of ready oven-baked and ready to go and they don't seem to be a lot of room for discussion.

Yes, there is a public interest test with Ofcom over the DAB broadcast side of things but the existence of these radio stations is good for the BBC is going is going to happen again.

If I think about strategically introducing leads into the country and maybe think about really talk about their differences and I'm not entirely sure there's a new Radio 1 in off sounds amazingly different it sounds like a kind of Kisstory version of Radio 1 do with a new route for people to come in and

Baby supportive with that but yeah, I think there are some things they've done with this that it will come and bite them on the bottom and how much stuff they've got from sans data now the force everyone to go into sounds a lot the whole let's let's do a classical music spin-off because Radio 3 that is therefore influence 0404 numbers and so I wonder if some of their the music Sleeping for all that stuff that's been doing really well and someone's gone maybe that's their the thing to do but it's really interesting to me there because as a as a kind of gentle classical music listener or classic FM exist scholar already exists.

It is not only a market leader but also Challenger I can't even that kind of cognitive space.

So I'm not sure there's a huge amount of room for them to open up they've got Radio 3 is where where are they going to enter? I'm not quite sure I see what the differentiation is but only in an ultimate well.

We will see it, but I have asked for someone important to come on the show so we'll see if that.

Happens in the coming week, are you ok? Maybe go on this week? Also saw the first look at freely the UK broadcasters attempt to bring all PSPs under-13 to stream service outside the box conference on Tuesday set to launch in the summer.

What are their hopes for freely intention would be and I think it's really interesting product in there.

What's been happening more more is it kind of people are splitting their viewing invented television right there invented terrestrial TV again because people had split their viewership ever so many streaming platform.

So they were struggling to discover what content they might want to consume on the platform that they already own so free.

We cancel the dates together the free-to-air television programmes that are happening across everything from terrestrial to the the places like iPlayer and I think it's actually genuinely solving a problem that consumers have.

Anytime you're actually solving a problem.

You should have seen the you know you've got every good chance of success, so I think it's really interesting and I think for me it's up to me.

It feels like a signal of the fact that the stream has gone a bit mad and people are starting to withdraw from it's starting to attract and and streamline we've seen this tendency to pay for people to now start to go.

Ok.

I don't need Amazon and that and Disney an Apple TV so I'm going to pick him choose freely give them a one-stop-shop for everything that kind of advertisers supported or free-to-air.

So seems like a strong proposition.

Let's see if they can work.

So this is coming from the people who are now behind Freeview and Freesat and so sort of you want to watch live TV on catch up.

You've got Freeview through terrestrial dtt.

You've got Freesat via satellite and I've got three free through a TV

It's on the you get like an EPG like experience that's right.

That's what they saying they can offer better menu and a way of finding the programs.

I was also a bit confused by this because it's it seems kind of obvious like reading through the present ok, so it's it's Freeview but for online or it's radio player for TV is it not project kangaroo for the biggest this is basically project Kangaroo off of the past if anybody can remember this before Netflix all of us to celebrate good idea which is why don't we put all our stuff together for the internet and the competition when know which actually would probably meant the UK with a world leader in all of this stuff, so they get around to it.

So 15 years later.

I wonder that is it explained on her that you have to press the 3D button or is it just there and then you're going to see how does that work with the brand for ITV X

Play Antenna for is it just that we don't care about it cos we're going through a free thing.

Why is it not saying it? Yeah? I'm sure they're working with that.

I know they are recruiting for more stuff at the moment Baby gearing up to sort some stuff out when I looked at it.

I was like this.

Just drop you into iPlayer or iTV X or does it sort of existing it's own thing and it seems to be perhaps a bit of a hybrid.

Yeah? I think I think the user experience is going to be everything in terms of how these little guys.

You know I've got I've got a similar app on my TV at the moment which is an LG content saying if you can navigate to where it's happening, but the user experience really clunky.

It's hard to get in it takes ages sometimes.

It's up to you and then you got enter the password, so I think it is about getting that seamless the promise that they're making a navigation of the content available to you and that's all to play for in terms of how they actually deliver it.

So that it is probably not yet ready for prime time in terms of the

Your Facebook they can adapt that another way I say go see and use it use your data to start to improve and optimise.

I was speaking about Radioplayer sort of a radio version of it's been around for a long time to sort the radio groups put the put their streams together both for apps and for TV apps, but also as a web player pulled out with Radioplayer quite a bit in the last few years.

It's not in the app natively anymore.

They don't use the pop-ups and images of questions that you know I've had people talk to me about with BBC just took white top with any other stuff have been quite top of any other stuff appearing elsewhere particularly radio and podcasts, where is this they seem to be like oh, it's fine check everything in one rule for one one rule for the other thing is the BBC hasn't pulled out of Radioplayer completely still putting it and I suppose being there for the car dashboard is really really what they're looking for a similar problem that.

Cars and how many buttons do you have and how do you persuade a 4-door Audi or whatever to put your random local radio station in you need to go in an industry and we're ready to go.

I mean it's very unlikely be is it to have a different people in different parts of it making different positions and not talking to each other but the overall strategy and putting money into this and it makes sense it just seems a bit confusing it hasn't already a real conference of issues at the moment.

So you've got BBC Network radio BBC local radio sort of aligned about before you've got and broadcaster should be shin both radio broadcast radio linear radio and internet television and how that fits in with broadcast television slightly different rules for each no overarching view all over he communicated as I said before Tim Davie was saying we're not about linear anymore.

You don't worry about.

That sort of is in here a little bit but I think we could do with a bit of a a refresh strategy and what you need for television and visual services is necessarily different and I think there's also just the natural ebb and flow with an air of how businesses operate.

It's always a wheel isn't it going to 10 years later.

You're coming back to your next project kangaroo or let's have everyone on their own actually got the data vs.

Zoe share some infrastructure.

So those friends always go backwards and forwards like a pendulum and my business by consumers as well as it how consumers using these devices broadcasters and all content is having to catch up the stops being being viewed and used that's exactly I think one of the reasons maybe you haven't seen this happen sooner is perhaps because the partners of the you would want for a service like this desperate to drive people to their own apps.

I think they still like to drive people to their own apps in the world to the day own that relationship, but I think you started to see a lot more consumer push back as I say people are streamlining there.

Is there a navigating in different ways there a little bit fed up with the confusing marathi that television viewing has become so I think they're the channels are probably started understand that actually it's in their own intro to make it easy and pleasant for their viewers to work there goes well.

It's not rivals joining forces because across Atlantic three major sports broadcasters will launch a similar service for fans a big deal Discovery ESPN and Fox Sports all going to work together what probably trying to solve the problem as you say they are being that classic heritage sports brown cable old school cable channel Warner Brothers Fox have different licencing deals with different NFL that a major League Baseball even FIFA which I kind of kind of love to see for becoming more popular in the US people are struggling to figure out how to navigate it and just as we said before.

A bit fed up with having to having to subscribe to multiple different packages to follow their favourite teams and I think there's a real understanding that kind of avid sports fans are such a big opportunity loyal viewers a very eager eager of Us advertisers.

Love to advertise to sports fans in offices live TV moments that are becoming more gathered around the sofa type of moment so it's really appealing to people to reach so let's see how that goes but I think those are you know if you've got the NFL the NBA and MLB all together on one platform that's going to be really really compelling American demographic drivers subscriptions and take up.

It's also is it working together devalue the competition for sports rights if basically everyone's working together and and popping up on the same app very very carefully written contracts being drafted.

Is there at the end on that side of things and their potential is hugely lucrative? I'm sure they wouldn't be doing if I hadn't figured out a way of contracting anyway.

That's going to make scabs and scars of money, but yeah absolutely as they were saying before you know previously the channels while trying to drive people to their own proprietary apps are their own proprietary and if they are now saying actually maybe there's a way that we can come together in still make the cash.

That's probably better for viewers, but it may also be a question of they have no choice because people are being more choice full about which station to which networks are willing to pay for her and tune into after this.

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What came back and Karen from all your news in brief the sports agents another new laws this time from global they were rolling out a new show in the newsagents table cause I'm the support agents and the phone doesn't work, but it's a good idea.

Isn't it? Yeah? I think this is a really good booking it makes complete sense so Gabby Logan and Mark Chapman being brought into do 2 shows a week has been produced by global it supposed to happen and I think this is really interesting one because obviously it's going to be really big year for sport.

We've got the Olympics I think there's the euro's this is all that kind of stuff and global doesn't go as large on sport stuff as some of their competitors, so the BBC has 5ly 50 sports extra on the television.

Music a has got to talkSPORT and talkSPORT 2 and so they do have some Sports coverage as part of their news overall coverage, but having a bit of a sports Focus it makes you can cross promote to your other audiences and global seems to have done quite well about using the time.

They have brought into the newsagents across their network as well and actually units a relatively is Raymond saying how we have actually got this high-profile, so depending on the structure of these two it kind of makes sense that they then have a bit more access to in-house expertise as well to do a bit of cremation.

So it makes complete sense.

I think it will do really well in the charts in the UK as I mentioned Gabby Logan and Chapman are presenting it.

Do you think do you think global have just got an eye on what they have been doing with the rest is and I was literally just going to say I really love this trend of this mini trend of people created in swords.

Podcast brand families I think it's really smart.

It's kind of services equality Marcus if you look at the rest of entertainment the rest is politics the rest is history.

I think it's a really nice role of elevating cast that might not have ever been finding the same audiences and actually kind of packaging them together with a sort of bad quality trusted content at cetera, so I think I would expect he'll probably went up doing more in this vein although if you're saying it beginning.

I'm not quite sure that the naming convention stretches as far as the rest is naming convention does but I expect anything will see more of this for me.

It kind of feels like it's part of the bigger trend of people you know no longer have kind of big mediabrands.

Necessarily that they follow loyally as they used to follow a newspaper for exams.

They would read whatever contact that newspaper put out.

I would have been global would be able to put out global brings you XYZ but if they create that kind of cognitive connection that people have between.

Play podcast families.

I think that's probably a new way of kind of reinventing our way of creating brand connotations that positive for them good talent.

No doing experienced both the pod podcasts March at with a lot with the athletic Pablo Picasso own podcast midpoint as it's done other things ok none of them sort of Superstar podcast they got the chance to be a top-10 show yes, I mean I know the sports field is kind of a bit more crowded.

Do you know depending on if you want something that particular to Rugby your particular particular, but I think because of the the chance of cremation and global is very good at that time there will be on billboards and so they've got the marketing behind them and that they are experienced broadcasters and podcast is who actually know what they're talking about so sometimes the chemistry between them is right then.

I think they do have the opportunity to do quite well and I suppose podcasting a bit like whenever.

Come up with radio.

It's quite easy to say you're the top 10 of something is wicked.

He can't find the top-ten and it has been there a bit but it's trying to do more is Elizabeth Day launched a new podcast network she lost her own successful podcast could have to fail which moved to Sony a little while ago.

There's been a few different networks.

Why do you think she's going to home network this is an interesting time to to do it so she says that she's launching it because there's a complete like a diversity is special in the UK podcast market that there's a lot of stuff that you know two to White Blakes my a chat about something and she had a nice Fraser round at 2 to men who feel that politics having a commentary on why why it for health even though they have nothing to do with that bit but not working on there isn't a huge amount more details, so she's done an article in the times.

There is a websites which just can dimensions the podcast already has and obviously in the last few weeks.

We've had broccoli.

Boom shakalaka both of humour concentrating on on trying to champion diversity creators diverse voices being supported and brought into the podcast and world not able to continue so I think everything she's saying about what she intends to do really good.

She's obviously got the background and the contacts to be able to do it well, but it's a tough market is going to be diversity is big underline section on on her website the moments of his news is not a lot of examples of what that might be but some more work with us.

Yeah, they say it's been a really tricky year for people who have been doing that and so all to the good but I wonder what will still be able to bring that will be financially as well.

We wait to see the autism in the last 12-months money is now a good time to launch, Podcast business.

Find out shall succeed and what is an excellent time to start podcast business, wasn't it? What otherwise I kind of time to think it probably use a good time to start it because I think a lot of the bubble burst and actually that room now for real kind of thoughtful quality and I think you have point is well taken about a lot of my cats that have been out there has just been to guys you happen to be mates it supposed to actually thinking up for the about who are the new audiences.

They might reach.

I think it's really interesting her reflection that in the US there is a little bit more diversity in the in the market which I think is is true and I think it's because they've been really smart about understanding.

They don't need to be the whole point is not to be a mass media to find your niche and really serve it well, and I don't think we're being kind of The Prestige UK podcast has been kind of almost like a saturation of a little bit of a me to I'll jump on that seems to be popular these days as opposed to go in Uno actually this.

His friends are not well served or is there a kind of how your support his friends are not well served so I hope that's the direction that she's going it's not just saying let's bring in female presenters in the voices for also.

Let's look at the kind of part of our world that being covered that people care about and actually go in there.

Yes all good points is staying with audio Spotify release the numbers for queue for this week showing a 64 million operating loss Spotify kind of home of making losses through that bothered by it why they lost money this time current this because I've got lots and lots of books.

So they that used to think that podcast were going to be the way of the future and that was going to be forever and that's how I'm going to make them.

They're trillions and now they think that audio books by the way the future and that's so that's how they get to make that's brilliant so they've got the right to 200000 audiobooks.

Intention to go to the best audible which is the kind of current audiobook leader and their marketplace and it's a pretty smart strategy.

I have to say I've been following the publishing industry really because I've just been working on a novel and trying to find literary agents for it at the moment.

So I'm kind of aware that actually publishes growing pretty well and actually audiobooks with inpublishing is one of the let's go in the fastest so they use from that point of you like they're not wrong to say that's where the growth is coming audio books are a big thing and also compared to podcast they have the the virtue of having been previously published content so you have been very there is an edited early at cetera et cetera, so there's a sort of quality micro there to audio books that come from mainstream publishers and where has previously used to be the case that the publishing industry will often put the book out and then think about the audio book now.

It's very much to do it as a package deal araital produce everything to a very high standard publish the pub.

The audiobook at the same time whether or not that's going to be kind of driving spotify's group growth for the foreseeable future.

I'm not so sure I can see why they like it not only because it's it's currently growing but also because there's a lot of hours in there right.

They think about this need to an audiobook.

Is it a lot of content that you're consuming and that's a lot of advertising opportunities and so far so I can see why they are excited about the potential that I I kind of not sure how much more growth.

There is an audio books.

I think you will at some point tap out and everybody who wants to listen to audiobooks literature different audience on Spotify and it's also is it then recognising that there is no money music.

There's never any money in music.

They sort of losing money being a music provider and have got money from things that audiobooks and podcasts to keep the the best of light.

Yeah.

I mean definitely the music Market Place is broken although.

I would say Spotify help break it so no position.

Oh, yeah, there isn't a lot of money and use it for sure except for live which is you know not tell you this but if I can have a lot of a lot of role to play in I guess it's just a question of until it's not about playing and actually having a good mixer for podcast on your books.

You know music is probably the way forward.

I just I'm not sure that they feel growth potential is infinite bandon, podcast even though it's lucky thing for them every sign Joe Rogan but there's a shift from him being a platform exclusive.

Yes, I think they still in control of the adverts and some of that but he can now go on to other platforms which I guess it's a win-win from his point of view cos he's already the most popular on their platforms statement.

He should have said to get people to use Spotify podcasts has gone well, and we don't need to force people to use it anymore.

They're all there so we can release all of our shows almost no to that shows to save open.

Just make the money off the ads that they were putting into some of those I mean it's a different they still paying him loads and they have paid money to some artists and creators and then not necessarily seen a return and also conversity it had people like my piano in Australia he was very very pleased to be a Spotify exclusive in Australia for a year and then was at the end of that was offered to renew on and chose not to take it because actually didn't really makes the most sense to be exclusive to one platform.

So it's yeah, it's roundabouts.

They're going for a shower of Iran they just want you inside one up and then being able to listen to everything.

Yeah, you can possibly imagine if we can drive people in for audiobooks and podcasts and music then that's that's cool to convenience of being in one place with some people vs.

Having a

Dedicated app for each thing for other so it depends really on where you already loaded up your casino is a pain in the pen in the whatever to go to a an exclusive Spotify if you're not using Spotify for everything else.

Yeah, be interesting to see if Joe Rogan sort of off of open RSS for a couple of years whether he'll come back to number one stay there or whether you should have lost out a bit on an audience was developed to the places on Spotify or in general on when we look in the Apple charts reclaim his sword of top spot or is he after work till we go Belgium this week been making headlines.

We can you identify the participants from the news lines that I give you a button with your name's we know the answer so Samuel say and Karen you'll say Karen

Let's play head2head who made a £1,000 bet this week in the middle interview and just got in there.

It was Piers Morgan and Rishi Sunak says that he didn't make a bath towel heaters.

Got confused by a hand thing for it was good making thousand-pound bets when talking about migrants less fortunate than yourself.

It was a very awkward situation around wasn't it? And you can certainly still make headlight.

He's very Smooth Operator he knows what he's doing and I think it's really because if you listen back to that audio as you say the p.m.

Doesn't any point actually accept the back but because his hand that you can't leave Shakespeare and you know shaking on a bit we recognise as being an acceptance.

I think a lot of people are giving Pools by the idea that the p.m.

To be reminded at the prime.

Is married to a bilionera and £1,000 or less like dropping the price of a cup of coffee so I think it's probably not the kind of signalling that he wanted to put out there as we internal ok Chris number to who sang Elon Musk for making an interview possible this week.

Who was it? This is the interview with certificates and former Fox News TV host.

He no longer has a television program, but he's gone to Russia where he's interviewed flat area and will apparently broadcasting it on x channel so yeah, let's see how that goes yes.

It's probably was on on Thursday night, so we wondered what happens.

I imagine it'll be in by 7 will be really tough on him and hurting that we what happens on Tuesday

I think it's a little bit unfortunate but we're all fine now.

We don't get invited to the right places this was someone talking about their relationship the BBC News also in the podcasting space likes the tweets like Christmas what is Gary Lineker about his relationship with the BCC just think it's a lovers Tiff over BBC guidelines.

Do you think it's to be presenting Match of the Day this time next year yes yes Karen yes, he's very good at it wasn't Karen you got 2 points there.

So you win the competition you get to discuss what the media podcast spin offs will be in a kind of newsagents for agents fashion and come back to your homework in the coming weeks.

Thank you both.

I'm helping people keep up with what you're doing and say I am and Tiles .tv as my website and I am at Sparky and see.

Not really very much and I'm quite often on LinkedIn excellent.

Ok, so I'm still on Twitter which I refuse collects at Karan Johar and Karan with an I and if they're only letting agents are they looking for a fantasy fantasy novel that's about an election happening in the fairy Kingdom that matches our political political drama with allergies and give me a ring.

It's also available, but wait before you go there's a size of discount waiting for you a listening to the media podcast that's because the London podcast Studios re-record our show is offering 25% off first booking when you use the code Media pod just had two villains and podcast studios.com for 25% off with mediapad.

That's the Ghost and if you're new to the Showroom to hit follow in your choice or subscribe to our YouTube channel just search for the media podcast with Matt Deakin and if you have any first-hand experience of the stories we talked about today at why not say that.

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I'll see you next week.

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