Read this: Samir Shah takes BBC Chair, Spotify cuts a Premier League win

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I'm working for Media podcast I met Tegan on the show this week the BBC have a new chair and a new licence fee settlement or panel discuss, what it all means also on the programme.

How do they make planet Earth II the creative director of the beads natural history unit takes on a wildlife one.

I want her all that plus Spotify making big cuts the Premier League bounces back and in the media quiz we discover he's been spoilt by Fleet Street that's all coming up in this edition of the media podcast in the news this week BT12 partnership with Apple TV to produce an EE TV app with live streaming and on-demand content a custom by branded remote including TV guide button and automatic setup for the Apple TV box.

It's the first day.

It's kind in the UK by Claudia Winkleman is leaving her Radio 2 show the broadcasters departures one of many changes to the station this year in Nathan will try and April saying I'm grateful to

Wanting to spend more time with her kids and enabling me to spend less time with mine and Carol Vorderman is not an offer from GB news a well-placed source told the mirror that carry wooden touch GB news.

Thank you.

You like stands.

What is your favourite stats of this week 4 percent and will come to it later on and I was doing a thing today that you were watching all about it.

Yeah.

It's good sounds amazing and it's a 1-day sort of now virtual event that the BBC on each year.

It's all about sound as the name gives away and I think it will be online at some point, but yeah, it's a lot of people talking about different elements of Sound you were talking about a i n sound that add people from the film and TV world talking about sound so amazing guy who does this sound Paddington and has done it for 12 coming out.

This week and an amazing woman as well.

Who did the sound on things like SAS rogue Heroes Steven Knight drama from BBC and working in 50 degree heat talking about 50 degree.

Heat, where none of the Sat recorded and made to work as that is kind of temperatures and it also could get sand in the break so really good and get a few interesting sound it's worth checking keep her on that little BBC Academy me hello hello and you've been talking to the people from Bad Wolf the doctor pressure company.

I have indeed yes ahead of their kind of the release of the Specials I spoke to Jane tranter Andrew Gardner and Russell T Davies and I mean I'm a massive Doctor Who was work, but quite a lot and they just seem incredibly excited to be back at the helm of it because obviously Julie Gardner Jane tranter, St David's work of the team that brought it back into the main reboot.

Gardener can a commission day with the head of drama at BBC Wales I believe that the time and they've gone off with their own company and now they're kind of yet, and they've taken over with this deal with Disney Disney cash yes very very visible on screen.

Isn't it? It's just so it's like in the latest episode of this kind of great big long spaceship, and they need to get along it and kind of vehicle appeared my thinking it would have been a golf lights you can see where the money's gone into the special effects and Adam you've got the cash on these things that you do you live in a world where you've got Thrones you've got the kind of science fiction the Apple due, which will look incredible and audiences and Marvel and the audience is just you know don't expect just because it's one broadcaster another things should look different so it's brilliant LEGO black Ash

No about Smith is so many years a production company called juniper which they make a Range Rover around this week, which was the server long-running Andrew Neil show so he's from a television background.

I think it's going to be really interesting just because kind of these people chairs have somebody for the treasury or any person or a kind of public policy person so to have somebody with a TV background at a time and we've got a real colour of commissioning slow down with in the TV industry in the to panic.

I think he's going to be like I think really helpful and can be a different level of insight going on there normally this right connection to broadcasting know they might have come from banking in the past example.

I think I think that will be welcomed.

It was me instead of saying about it.

I think it's been pretty positive.

I mean you've certainly seen people like Andrew Neil obviously he knows my number of people because I think the BBC Politics unit down at Millbank in the past so I think it's going to be formally so we got on that is enacting chair at the moment and it will happen at some point and yeah, I guess I'm a present for the broadcaster is Thursday's licence fee settlement which is the tenner on a thing about 6% at 169 50 Cent still below inflation BBC don't seem entirely happy with that overjoyed know so basically a couple of years ago the government that we're going to freeze the licence fee for a couple of days and then will raise it in line with inflation so inflation as it was as they were measuring it would have been about 9% and that would have had about 15 quid on to it then.

Noises like we're not going to do that then come back with inflation by the way the measuring inflation.

They're calling it 6.7% I believe so when you decide when the information comes from so I mean what that means like my colleague.

I can't who covered this sort of stuff down and that's about 400 million lb short for in what they were expecting that is it sounds like a small amount of money to BBC and and the cost of living thing but sometime a huge huge kind of the hole in the budget haven't had the money it is a drop from what they were expecting a perhaps you know he is a real time to cut in the real now of content being cut we already seen it at that new channel is being can I use night going to take the money off the screen really yeah absolutely promise that we do kind of expect from the BBC right.

We want it to be doing all these.

And when it doesn't know when it gets things wrong you know rightly we'll give it a hard time and I think you know you are going to have to pay for some of that and I think it is a really really tricky one for the BBC today again and they have kind of said he likes of measured where they could get this Is Gonna cost us that is gonna you gonna see the sunscreen that will be over to Spotify now, Who's Loving podcasts is contested by sizemore round of layoffs and the action of to prestige series heavyweight and stolen Adam these were to give it shows which is part of like a deal.

That's all kicked off the sort of podcasting Resurgence for custom boom us automakers are not happy then not I mean he's after stitches shows and you know that winning you know please and Pulitzer prizes quite serious kind of things.

I think the the gimlets purchased doesn't seem to have gone quickly well.

I think all things told that I remember the time.

Like you buying your HBO HBO in that but if you look at what's happened with various things to various shows over the years that really doesn't seem to have gone that way what it feels like is that from Spotify perspective that the hosts in a studio where it's a bit more known the Costa probably fairly flat and it might big bang Joe Rogan for example a lot of money, but you kind of know where you are.

You know how many staff there are and of course those kind of shows just do extraordinarily well for them.

So it feels like you know the Prestigious wands and you know I've heard the kind of credits when you have the number of names on it and you realise the number of people about time it takes to make those kind of things feels like Spotify falling in love with that kind of I saw someone and describe the podcast and senior slightly different way.

It's necessary picked up on before where the source of journalistic podcasts and then the sort of.

Payment chat cost to those different aren't they and the person was basically saying that they didn't think that Spotify can understand the stick elements of the business companies have trouble with media investment may be there is a good story here and you need to put time and effort into find it.

Be there isn't one I definitely have heard some podcast BBC One about a body they found in Norway somewhere and this woman who is probably a spy and they know nothing about her and I don't know anything about that and I could have been and if you do with those kind of investigative podcast sometimes you get the amazing ones with a miscarriage of Justice I'm going to change or this is amazing stories.

To happen and it seems ok, maybe not and I think it is just that thing of it's really hard to go to something go can you pay me to just maybe have something really good? Maybe was cpma Reigate money you get for $1,000 and it was pretty high that's dropped back a bit the cost of acquiring new listeners is more expensive now.

So sorry the Comics shift.

Do you think the model 48 episode runs of these things or did they maybe get a little bit away with themselves with free cash or just a bit of the built up the market.

They spent a lot of money on big names as well and you know that that's that a lot of those haven't paid off or payed off that much less and any in general terms.

That's probably disappearing.

I think I'm in love those does shows do hit them.

I'm investigative work always course.

I think it's television I think in newspapers.

You know you might be a month doing something and then it goes nowhere and you can't use.

There's nothing to show for it and I think that that's always been the case which is why relatively few people do that really well, but need the short form.

I think you know sent me if you look what I've been doing is more about putting what's the short forms into one feed so that you know you put your true Crime investigative pieces and you have you no have a dataset of 10 and then you do another update or 10:00 adverts in there, which which accounted Robin starting from zero again and a buildup of you.

Don't have to build getting people to find and discover your podcast from scratch, but undoubtedly you know how many millions of podcast were released this week or whatever you know if that's that's always been hard to the Premier League as a new British TV deal with Sky and T&T sports sharing the rights of Rebecca it's worth 6.7 billion quid over 4 years which is a 4% increase, is it good?

Well in that sounds good looks good on paper, but then actually say my colleagues global data did some sort of digging into it and what I was saying was well actually, it's you're getting bigger number.

It's gone off but that's also more matches for it's on a kind of permit spaces actually the Premier League is not getting as good a return for what they're selling here.

So perhaps not as shiny a deal as it looks Adam by reading your blog.

There is nothing you like more than maybe even the radar of analysing a right deal for the Premiership yeah, it's absolutely right.

They can put a positive spin 4% as I mentioned but at the same time if you look it up again bass.

It's gone down.

I think there's a few interesting things here one.

It's a for you today Premier League is traditional through your details for quite a long time now.

They're the best thing.

That's the broadcast is asking for that another just realised it's picked I think.

If you go to say I think you run into issues you potentially much more market focused at any given point you know it feels like a comes round maybe just too frequently across America will do 10-year deals on my frequently in the NFL deals running into the late 2020 and early 2030 s which I'm sure they love although then you run into things like you know the NBA moment we're going to be the next big sports rights.

You know they're looking to double because it's been such a long time on television in America yeah, I mean sport is just incredible for them.

I think the same thing here is there's no Amazon now spotless deal and indeed.

There's no new entrants.

You know with back to Sky with most of it and then TNT which comes with BT before having one package a decent this package, but you know sky undoubtedly is the big winner here and even though a lot of new entrants were rumoured.

You know I think they would.

Sure, they bed, but obviously not high enough and you know the Premier League in the past the carved out a deal which they thought would be good for the streamers a I found that a bit weird because Amazon this week as we speak Amazon broadcasting the first of their two sets of rounds of the Premier League and they burn through the mall in December Christmas right and that will obviously last you know a good chunk of the Year which you know means that you're going to come back and no to come back.

Where's Amazon actually have to do quite a lot of marketing for a short period of time love an apple YouTube for someone to be in the UK to YouTube to Sports in the US Disney did.

That deal now so the other streamers have played about with this haven't they they have I think the thing is I think a lot of people think I've got loads of money and then we can just get into bed up and I'm sure you know Google whatever you know we don't need to spend stupid money or also and look at something like apple on the apple and then probably the biggest deal you know in terms of ownership of store is mls in America's soccer in America where they own everything and actually saving sublicense some of the games to other broadcasters so that you can at least discover it occasionally see a messy game before you have to come back to Apple to see all the rest of them is in labour trying to do a college football deal with Apple as well in America and that fell through because apple was incredibly demanding about what it wants so I don't think a handful of games would have been enough applewood want to do any Premier League in Britain and I'm not even sure that that would have been necessary good for the Premier League is wondering if you are an up-and-coming league like major League Soccer is in the US but.

At the end of the day, they they want to be in the kind of home that would get Sky and TNT Netflix tournaments in the in the sports field otherwise have a contact London last week and he's like on the headhunters 4 factual that Netflix was exhibition matches happened in the golf swing to stop saying now.

That's been really successful for us, but yeah, the wasn't it just didn't seem to have the appetite for all let's go and do kind of look into the Premier Inn quite the same way it was more of a let's do it in this kind of controlled environment where we can still do a thing but we don't really need to get involved with the sports leagues in the same way, but it was quite interesting what would like is like a shiny floor sort of live talent show type thing like that like with the voting element on Netflix and it's ok and they're saying I've got the classes to do that.

They just haven't found the right show all the right mechanics alright.

Play kind of your ideas, which I don't know how that would work with game on Ice so I've been reading so I'm not interested in Sports stream.

I think I have been reading those guys have all the fun inside the world of the spm if either of you read this for seeing it.

I'm aware of it or history vs.

P.m.

If you're interested in the television and the initial television on Services sports rights.

It's a great story of a mad story.

It's really thick and look inside the both of us.

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Repetitive admin show boring admin who's boss to find out more and book a demo visit mhr global.com interview Mike Johnson is the creative director of the BBC natural history unit and responsible for planet Earth II by David Attenborough planet Earth has been going for 20 years so and the cycle is going to be quicker the gap between the first and the second was about 10 years and that's down to 6 years so I didn't have a very long to the funny enough.

I don't know if you if I talk if you had stroke but we were very fortunate to win a BAFTA for two and when you come off the stage last in your little your statuette.

Can you speak to the present and I thought they've been asked about the series the first question that when is planet Earth II at the business card and a pen scribble quickly down on the back of it.

What would it be what episode did remember writing is it's got to be about you got a human perspective so that covers the little template for what we did and actually because it was did make such an impact.

I think the commissioners market said yes, we want another one quick so yeah straight into effectively thinking pre-production almost immediately after two went out and who we are what five and translator is it really is not just what's written on the back of a business card and then across the

Search look for a new series.

I'm always takes at least a year and put it looks a bit long for about 18 months get them get all the new stories.

How much is sort of pre-plan, you know the kind the direction of the stories.

Is it a bit like a constructed reality TV series resistor most like pure reality and it said it's what's filmed a disability.

I think I forgot it's quite a lot about what it is unique.

I don't think there's anything quite like whatever you landmark natural history format of the of the quasar episodic nature within and a m episode invented by David Attenborough when he did life on Earth 50 years ago that format but it is a strange combination of observed yet intense storytelling.

There's a dramatic form to it.

Yes, it's documentary and it is unique.

Black magic actually Dark Arts when people come and dig deep about what we do.

They can't understand because it it appears.

We just wondered into the in the world.

That's with a camera switch it on and I'll later switch it off and of course it could be further from that and especially when you're filling material.

Is there a series of matches that sits on the Cutting Room Floor is there? Is there a version version by of planet Earth II book that could have gone out movie watching habitats and the challenges that habitat imposes on the life that lives in that have a test and how different animals and plants and the rest of adapted in their own unique way to overcome there's some x x x what happens in the environment itself.

It is about planet Earth so the Earth itself is the story but when you're going out to.

The film that story you have in your mind a clear overarching narrative that why that animal stories relevant to this bigger bigger theme but what actually happens location is determined by mother nature herself and so actually brother like doing observational documentary.

You know you got maybe 8 characters in Andover stock and as you start filming them two or three are the wayside becomes Manchester new expected location of the stories develop as you're on location and you have to be have your wits about to say when is this game? What that actually no dad's going to do the interesting.

Yes, there's a lot on the Cutting Room Floor in the sense that they will be stuff of another character another individual or another part.

That's true that you in in the end of side.

That's not as the time to tell that that's one of the hardest things if things go well you come back with a real rich range of material.

That is quite hard just

What is a bit of it that you want to focus on that partly depends on what else you've got some of the other stories cos you're trying to create a can of Mosaic of types of story within your film imagine.

It's chequerboard of things you need to take off you.

Can't have everything but I'm not that like a little bit like one of those puzzles where you move it around eventually they all kick into the right place to go.

Yes, that's the picture.

We want to come and get another character in the pieces of these David Attenborough himself, and he's I don't need someone that you work with packing 87 on what was probably think going to be one of his last project but he seems to March song I started in 1987 he done life on Earth which is about evolution.

He done ecology and then he wanted to his third one of the kind of face pose the Pantheon or the the three tenets of natural history about animal behaviour.

And that was trials of life and so I was fortunate enough to get to work on messenger.

I remember my first meeting in the Inn at least you got it.

Just about to embark on this new Direction bite welcome by the way this is David's last series so we need to be thinking about who's going to take over that says that was about 34 years ago and we've been asking saying that ever since two and I said yes, I mean I won't be doing it.

I wouldn't want to put your money on him.

Not even when it should have effectively he is the the DNA of October and I have all these these big statements.

I think he's become now.

It's connected with as he was with his own authored series which of course the ones you didn't in the 70s.

The life of a record you know so no, I mean his rolled is us a narrative changed over the years to being in the centre right now leaving the narration M62 trusted trusted by the audience, but here's you need background music channel controller himself.

He was he was a program maker so what's his take on what you're all now doing sort of for him or with him.

He has he has done anything it is possible to do in Tel Aviv dance studios instead of being a sound recordist.

He's been dramas.on he has done television and it's still has a remarkable sense of audience and what makes Strong television and I have lots of conversations with them about with the direction of which were taking things when he thinks it's a good idea where the pitfalls might be and it is.

Is always very sage listen to it a lot and his his endorsement of what we doing.

I think for me is is really critical because it's a bit like having homework in or taking some time to your parents.

Yeah.

I've just done the sequence of this.

What do you think and you and you think hopefully amazing never seen that before that's what if he thinks that and he gives it that kind of kitemark.

You're pretty sure that you're onto something that's going to be a successful because he's been everything but also because I say he has this is fantastic celebration of what works for a TV or even at 97.

You know if you were thinking about planet Earth for well.

That's that's him being involved or not the special sorting in generator or a participant in this way, what what does someone need to have?

And it doesn't point that's up to you, but actually what you doing nothing but of course.

It's a mass of things but fundamentally it is that extraordinary integrity intensity about knowing what it is about the Natural World that is remarkable and what audiences will find remarkable and reflecting The Curiosity that you have about the audience who like or something.

What were trying to do when was successful is give the audience as close as they can and experience to what it was like for us when we were on location witnessing this so we're acting through the camera as a kind of a transducer of what we saw and David's job is to help that experience that we had translate into and it says if he was there was we were watching it and filming it.

He's recording writing down what they saw this and then and then he just like a piece of poetry speaks out so that.

That sensitivity you have to understand your to understand what's going on in animals minds and what's going on.

So there's no trying to translate what you see and how the animals behaviour is it connects with what you as a human being out the standard the world that involves empathy that involves intensity and perspective a lot of it's about trying to put your yourself through the size both in terms of the street and also what the cameras isn't getting the camera close to animals both physically close, but also can be emotionally close to the animals is a critical we do and David is somebody who helps us explained that when he when he know it shows in the BBC operates is broadcasting lots of countries all around the world.

Are you making an international show or is it a British Show because other countries want to see a British execution of

How do you how do you think about that as a as a former as a program you to live around the world however I do think about that myself because of course part of my job is I'm not just the producer of the most decorated regiment actress.

It's a part of my job is to make sure that our programs are developed and evolved for an international audience, but I think fundamentally we make a show for the licence people that that's that's in our DNA even though we were right now ABC Studios which is a producer.

We are still fundamentally making shows for the British audience and interestingly enough the English-speaking world.

There's something about the British perspective on science and it does seem to be there maybe commissioners out there and some other companies or trainer has an orange say what but I know from speaking to a number of people who have a senior in.

International broadcasters who say there's something about your way that does translate special and I think it translates into other parts of the world to these extraordinarily successful international.

I can't remember how many countries but I think there's about three countries in the world that didn't transmit it and that's why they don't have it.

So it's Ian in pretty much every corner of the world is wonderful when you go overseas as we all do of course when people in your in the middle absolutely no one's in a in a hotel in the Public Service Broadcasting reaches wide, it doesn't also reaches right Wide from Bristol which is called base of the Natural History unit I think you're in your new digs with over the road as well.

Yes, we have been in Bristol for 66 years.

I think it is a bit of a Quirk of BBC broadcasting history in most of network.

it was always made in London historically but for some weird reason the clever people do bristlenose to steal something rather set up countdown it which has been left alone as long as we keep making these programs we can get the Bristol became Canada an epicentre for wildlife filmmaking and of course there are now many other people who make make these kind of those who are the BBC is independent of the kind of hinterland around or the connected anyway to do around Bristol and I think that's the centre of gravity here which brings in production since Ant and all that kind of thing aggregates around Bristol we are due were many many almost all of our lives up in Whiteladies Road

Then 3 years ago we move down to this fancy new premises down to the doctor's and it's it's fantastic, Newbury co-investment.

That's what you want for the unit.

I never thought about the new premises is something about it the infrastructure.

There is just as it is small open plan and getting rid of a spot really actually it's creates a real creative hive this week.

We had really have the BBC licence fee it being connected to low level inflation and the knock on that will have on on The Corporation should go for dinner with BBC Studios and what it does to bring money into the corporation alongside.

Alex service side, but it's hard to divide the two sometimes and any cuts on great for four programme makers, are they all for the public that wants a consumer not inexpensive programmes like the one that you just made we are very very tightly bound in so historic also in terms of values and ambitions with public public service of course.

We're still part of mothership.

You install was still part of the BBC any any headwinds that the BBC faces and we will feel them and we will we have to do do with them and one of the things has been always been quite interesting about working in the naturalist always being a better word commercial in the sense that programs have always travel very well internationally of course because animals don't speak French German central the sort of stories.

We tell I kind of culture.

Agnostic you know everybody understands what animals is pretty much.

What does animals do so, I think we've always had the pressure on us and the ability to bring in resources to make these programs from the international market course the public service are important part of that funding and ultimately they are a commissioner for this something like that.

We do have we do have the skills and experience to to make sure that these programs added.

Would you find in the future to show you that there's a bit of elements that used in different places where the guard break up the podcast the company's this series as well from the the radio 14.

It's great to most places to it's just did the last recording of last episode this morning actually and it's really been an interesting thing to do editorially interesting and creatively interesting but

Enjoyable about it and is there is an opportunity to genuinely go behind the scenes because there's a freedom to be unrestrained or put amble around what we do and the funny thing is that in a course we live this every single day about lights and so it feels like it's actually when you good interview.

I'll talk to you about this and that you actually this is probably quite fascinating.

It's a kind of vicarious experience of understanding what it is.

What we do.

We are we are human beings with the visit the experience of doing these films is is complex you know there.

It's it can be quite challenging wonderfully uplifting especially as time goes on more recent times we started to see some of the places.

We love we've been through from over the years and that's not doing as well as they were some of the species that we found at the beginning or not.

Others that won't trouble doing better in and it gives us an opportunity to to just expand I suppose what I'm trying to say on some of these things that we think about and we talked about that sells but perhaps would only talk amongst yourselves and to talk about so yeah, it gives an opportunity.

It's a vehicle for us to share what we do and how we know how I think about what we talked about what we do.

It seems to be people seem to be liking it, so well.

Normally I say to the pictures are better on the radio, but I think in this case.

I'm not entirely sure if that's the case this year or next year what what does 2024 have in store for the units? What are you? What are you working on next well, pleased to say that we've got a lot of work in the pipeline.

It's always nerve-wracking when you look forward w w w w landscape of television exchanges so fast.

Is to change faster as well, but there does seem to be an appetite for the very best type of programming of this type and I think there's been quite a lot of for over the last 2 years later perhaps some of that is going to fall by the wayside, but there does seem to be for the very best for the particular programs and projects have something genuinely interested in you to say about the natural work.

There was a real appetite for that and there are a number of projects that we we have to the reason why I'm slightly dodging the question.

What time we will let me know.

I'll let you off.

I'm personally but I've got I've got at least four projects a big projects that I'm going to be working on this one with the David coming out right at the end of the year a little passion project of his which I think you'll enjoy one of his great loves it is fossils and it's up.

Story about a great photo of British fossil found found on the on the south coast of Britain is this week entitled pressed for time I have three Fleet Street stories to share with you the problem is only have 2 seconds to tell them they can you unpick myspeedy explain the story at length and meet your hard work with your name's if you know the answer so Rebecca you'll say you say let's play pressed for time number one.

Yes this was essentially a piece in the mirror where they had effectively criticise Dyson moving headquarters to Singapore and they saw.

He's kind of the country and I've done a runner and and lost the line is the vacuum cleaner take it on the way come off the rest in the tycoon.

He championed vote leave due to the economic opportunities that would bring to British industry before moving is global head office to Singapore I'm not a lot.

There is there and I think he did say it's a screw the country or something as well and then shocked that got as far as as as Court to be honest because it just seems such an obvious like open on a civilian replays interserve issues around slaps.

Doesn't it? And it is very rich people wanting to kerb some journalism and look you probably got all the evidence.

You should be fine.

We can't afford to defend this in court if they Sue we're not running it which is utterly depressing when it happens and yeah, it does feel like it is a little bit about sort of.

What time will say about a particular just a little bit like you making example of a tractor which they are placed in the mirror didn't even if you win if you're worried about these sorts of things prince Ali dangerous stuff Barclays in there so spectator which has kind of gone through but is now or subject to public intervention notice, but yeah, so obviously this.

Backed with Abu Dhabi money has paid off the debts that the Barclays had at Lloyds which then allows the Barclays but obviously the idea then is that this group then takes over from the Barclays the control the two papers and that's where the contraception has stepped in and his daughter.

Let's have a long hard.

Look at this and see if we want Abu Dhabi owning the Telegraph if it's sort of goes wrong for red bird.

It's kind of back with the Barclays to now at have the papers that are worth 1.3 billion and they are red bird / the Abu Dhabi blocked all the buddy.

It's really hard to get your head around it off.

Yeah.

I know it's been a lot of talk in the media, but everyone is an interested party so

The other groups that you know murder the male group or a lot of people who liked it and it's done is that they just went in over the top and you could you know this slightly smart it will just pay off your debts and it doesn't go there which might have been more than it went for auction but might have been so you know do I do that anyway.

It's buy it now on eBay right not worth what goes on the podcast last week everyone had a bit of a Kick in the car, but she's become a baron then you your clear are they also look after themselves, so we'll see who gets to be the new boss later on right think that's a point of peace a final one was the new European is in profit.

Can you repeat is in profit with 33010 readers we have my telly on the shelf few weeks ago and he was saying was on the cards in feets to be successful in from a relatively recent time and and and we did have a few years ago, but hopefully just tried Friday just didn't get the fact that this is making profit which some of the really established titles are not doing at the moment is brilliant as you need a particular tone of voice or you need a certainly take me to to do one in the media.

Yeah, I mean late card it out.

They went into the source of the Post brexit kind of thing and they found that area in the Super serving it and maybe that's not an area easily filled.

You know broadcasted.

There's not really a space in broadcasting and cross of wider existing.

This is interesting you know that I print product like that can can still do it you get to take me to podcasts to launch and you spin-off newspaper title and the profit as well if you can sort out that really keep up with your work at your first booking at this lovely place when you use the code Media pod that's at the London podcast studio contact Media pod at the London podcast Studios.com for 25% off to the show why not hit follow and get us in your ears all year round a whilst you there.

Why not share the show with your friends and tell them that they too should listen to this Media goodness every week.

Who is Matt Deegan the Producers Wally Pitt and Matt Hill it was a recent audio production by c next week?

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