Read this: Brexit planning for the audio industry

The radiated a program with broadcast bionics created of the bionic studio the smarter way to make radio hello Anne Stuart Clarkson coming up later.

We got highlights from audio UK's brexit ready podcast series loads of tips for businesses staff and freelancers working across the audio and radio Industries on the brexit when it might happen next year also this time James cridland reflects on the last five years in his final audio blog for the radio Today programme and David Lloyd is here with more radio moments and memories of Roger Scott capital Gold anniversary for the Today programme Radio 4 desert arroyo Martin is here.

Hello Roy how's your week you looking forward to the election.

I know right.

I generally like my love a general election in fact.

I'm having one right now.

Back on the radio by the time you've probably heard it on Thursday night.

I'm so looking forward to that then have a little bit when they bring things back.

I think it was timeless stuff and just to catch up with all the Year the characters and what they think of brexit it should be quite interesting talking to brexit has been long and chat about that week on many radio stations not least on the UK's brand new news radio station LBC News which is now on there is that like a new ideas rolling news? Is that what they do apparently so yeah, so 20-minutes of Rolling news every 20 mins and I have listened to let listen to the launch on Monday with Lisa Aziz and it was very good at it sounds very nice new 50 logo on the jingles, which stands for what LBC UK LBC UK

Will the bed at 6 getting it all clean here as an annexe like that kind of thing that but yeah and I thought you said it a very confident start and I'm getting a little bit here and there over the past few days and it sounds really good it does what it says on the tin gives you the news when you want the news as obviously travel and weather and business news and all that kind of stuff on there as well, but it says if the other station that you normally listens news is not doing news.

It's worth looking over and just getting a quick summary what's going on and then going back so I don't think it's going to get a lot of hours necessarily bad thing to reach might do quite well in 20-minutes of hours.

I think it's a great idea.

I'm a big fan of the rolling used concept and I was so shocked that it didn't exist a number of years ago that I did my own.

It's good to see the global are you doing it and I did say this in the radio last week that I wouldn't be surprised if you're somebody like News UK it's in their name.

They don't have a news radio stations.

Surely, it's only a matter of time as well actually in the current climate pinot's at the LBC News introduction on the dab on D1 obviously meant the radio x went to dab plus a touch about this afternoon probably last week, but it's now happened and there was a bit of a backlash in terms of list the same you disappeared off my radio can't get you.

This is the first time globals made one of it's kind of mainstream brands into DAB plus, so it's yet to be seen whether it's a good idea or not.

Well, if you look at the feedback in the comments, it's it's a bad move because radio x which is desperately trying to grow its audience.

Is it going to lose unless of course is Chris Moyles save a man up and buy a new radio for goodness sake if you can just read some of the text messages you think we have gone out all of us in the night and

Taking the wheels off the car hear that you are listening to this means that you are still listen to radio.

X so can you do me a favour if you have a friend who goes but I get ready we not hit the retune button and spend the £12 on a new radio for maybe because I think we got a bear in mind as well that clearly the people who still got not going to be complaining on Facebook and Twitter about losing it.

So it's a it's a skewed opinion that you're seeing in the in the moaners there on Friday morning.

100 people complain you half of those will probably go and buy a better radio to carry on listening and the other half you know they're from download the app for something to eat if you really like the station out of your way and get it.

I think somebody wrote well.

That's it.

I can't listen to radio x now.

I'm going to have to listen to music on my phone instead though.

I think the car was going to have to listen to Oasis All Day on my iPhone it was suggested that they just play Liam and Noel and Oasis all day long ok, yeah and Rami radiator quite well in the radiators that wrote last week 116000 extra listeners this quarter so 1.7 millionaire Chris Moyles 970 V 1050 thousand years it has been doing quite well over the last the last few months, so we'll see how that affected by the move DAB Plus

Get some more radar figures such as the rates are so we fall down a million listers now since taking over the show since that first rage at the start of the year.

Can I just say you still have more listeners than Terry Wogan ever had is that right? I don't know no it's not he had he did have more at one point but yeah, it's down to what it was just before we left think so, did you buy the headlines with you? I know it's still obviously the biggest radio show in the UK but we sent this when the changes were announced and everybody said this when you change a massive especially the biggest one in the UK you're going to get you going to get listed as going off and trying something else especially at a time when we got so many new stations and you breakfast shows that launched exactly.

I think she's doing a great job.

I don't particularly listen that often but when I do depend I think it you know it sounds different to what it used to sound like which is perhaps why at some of the audiences change Greg James is doing very well and 180000 listeners in the last year.

5 million for him now and we saw the first figures in Q3 19 for Jamie and Amanda on heart breakfast as well.

They debut with just over 4 and a half early enlister the week UK's biggest commercial radio show which is bigger than the breakfast shows we getting when the local is that right? I think it yeah.

I think it's gonna be a little bit overall and the heart network overall has increased its weekly reach as well.

Obviously I can't these things take a little while to really settle down so I think we you know might be another six months nine months before we see the impact of those local shows disappearing but on the initial response.

It doesn't like it's affecting things to grateley time will tell as with anything absolutely and you were looking at the the local around the UK and radars and Greatest Hits radio some interesting figures and Hits Radio Manchester at continues to drop from what it was key 103.

Great John Myers if it was a dog it would have been put down and I'm talking about the radar figures for Greatest Hits Greatest Hits radio.

It's a great radio station, but the figures are just shocking and this is because of the way radio works across a year ago rock FM 2 which is the world's worst name for radio station actually had 75000 people listening each week and now it has 11000 so are you telling me that in the year 60000 people have enough? I don't think they just can't remember the name of it.

It's changing that often these days.

That's why the Greatest Hits radio overall as a brand has added £100 listeners quarter on quarter so it's going but it's those stations that have had a heritage neighbour for that have changed the way from that were seen the decline of think yeah, so it's it's very different had they kept the name they would have had.

Listen is because obviously don't like the flowers on the the radio but it's time for metro to went from 87000 to 24 and 233000 listeners each week 30 to 300000 people difference its responses and I want a what radio are to cut as she said people might still be listened to it.

They don't just know what they're listening to when they then taking the diary and the guys about putting all this together must just be hanged in the head wondering.

What can we do if I had so many attempts at this and they find me think I've got it right and then the audio radio tells them.

It's not good so I wouldn't like to be managing that and in London is an interesting one Nick Ferrari's breakfast show on LBC in London is now the A1 commercial Radio breakfast show on reach hours and share.

I think it's the first time ever that he's a bigger reach than Capital Breakfast in London 830.

That is crazy.

It's ridiculous.

She jumped over capital and kissing the last 12-months the pop music stations did go down and have had the same audiences usually had so instead of massive jumps at the others of have gone down as well and somewhere in the middle, but no good nick.

I think it's the appetite.

I don't know about appetite.

What is people wanting to hear you know on the radio actual conversation rather than just another 10 in a row and also on the local stations.

I did take a an extra.

Look at the aquarium stations which have caused you to become part of the West Midlands network all the stations have gone up to be rebranded into capital and they've just had the collectively.

What are the best ever radios which is always the way isn't it? I think they went open other stations that join the global networks.

It's always the way isn't it? But you'll never know how it how it would go.

From Radio 4 breakfast to Classic FM breakfast John Humphrys making his debut on Classic FM this week covering for Tim lihoreau Janine Jansen with and the first movement in C minor for violin and oboe my old friend John Suchet Redman it's been a pleasure to be with you for the last 3 hours this morning wonderful music and no brexit does search freeze on Classic FM selling Very at home this week.

I thought we talked last week about the radio on treasure hunt feature that they were doing when they were hiding golden tickets around the country.

Will it happen? I don't know whether it's only a couple of days.

He lasted a couple of hours if that's ok.

I got it within within a couple of hours of the Promotion starting they had people all over the

England-scotland find his golden Ticket and there in a portaloo with an out of order sign on the outside and somebody found it but who founded had this question that wasn't mentioned like to say the last three digits of the Radio 1 phone number to be able to get the prize so whilst this is going on the guy stood behind him Googling the phone number in cases chance comes up and I found the ticket didn't get it right so we went to the next guy hey Google you got the right answer on the tickets some people say that was very unfair that guy found out he was swearing as well as you did say you live on the radio and then it comes out with a blueberry terrible hello.

Hello.

Are you ok? I need to tell you that you're live on Radio 1.

Can I ask you a question.

Do you want to go to where I have to apologise for the strong language from the park here in in in in the city centre? Do you want to go to Reading Leeds tell us about a new radio station coming to dab in Glasgow just announced this week with a familiar voice for Scottish radio king of the wind up north of the border and Robin Galloway is doing breakfast on a brand new radio station called Pure radio not to be confused with Pure radio or puree.

Hope your radio in fact that makes the things and yeah.

He's launching and confirm dates on Pure radio in Scotland Glasgow and Edinburgh Central belters now on on the central Scotland Marks and it's going to be joined by wave FM presenter Lynn Hogan on the times and Paul Harper on after.

Drive and it's going to be like a full-service radio station for Scotland run by the people at DC Thomson which islands are the likes of Kingdom FM original and wave FM as well.

Yeah, I spoke to Adam on the podcast few months ago and that one of things they were talking about was the fact that they've not been able to get on da because of some of the markets they operate in this is them fighting back against global and better I guess trying to get a bit of share from them people have commented saying why don't they just put Kingdom FM on DAB boss and then expand that mean think he's going on down as well, but this is a whole new radio station from the guys at DC Thomson which are really growing in Scotland and want to watch we mentioned election that's coming up obviously that be lots of coverage of the election period in the rules to get your head around all that kind of stuff that interesting to see that at brexitcast which.

Out of the Ashes of election cast last time there was an election is going to bring back election cast so do you know juices tweeted that there's going to be a Daily Podcast Mondays Tuesdays Wednesdays and the usual brexitcast on a Thursday and election cast on a Friday it's big business brexitcast obviously really really popular so they're going to use the brexitcast feed and put out Daily Podcast all during the week with election campaign updates.

That's fantastic, and if I wanted a few bullet points on what I should be doing I shouldn't be doing on my radio station next 6 weeks.

What would you say to them? Well? Have a look at the Ofcom rules? I don't know them all off the top of my head, but clearly a lot of is about balance.

So if you are a the election if you're in the local market your community Radio station and you are going to get somebody in to talk about themselves standing for election for in the general election to be the

Hey, then, you need to make sure you're representing all of the candidates across a certain period and that make sure they're fairly represented on that kind of stuff.

So that's the most important thing for a lot of people on here that necessary because there is going to be so much election coverage, so you might choose as a community Radio station to say when I'm going to talk about the election, but you know put some stuff on your website has information you can find the candidates are elected and stuff, but yeah the important things like obviously you know making sure that any colours are checked before they go on there.

They not candidates in the election or that they're not gonna give you some disproportionate coverage or whatever you got about my balance top, but there is a really good Ofcom guide and I'm sure some the consultancy specialising this kind of stuff that will be putting some stuff out on Twitter as well.

I will let somebody on the podcast as we get nearer the time to give you an update on that as well.

So how is the mid morning presenter on 10.1 well and I decided to run.

Would I be able to host my radio show no I don't know if you're standing standing to be a parliamentary candidate in the election in the election period you need to get yourself off the air so yeah, there's nothing for managed to make sure that happens so the best thing to do is ignore it and carry On Regardless just leave it to the News Bulletin on top of the hour to keep up to date.

You can do that, but you know yeah, it's great to especially for Community Radio if you do want to get your head around the rules and make sure that you're not going to full file then we've seen in the broadcast boot Inns in this election campaigns stations getting themselves into all sorts of trouble if you read up on the rules that you know make sure you fair and appropriate and balanced and not you know just letting the candidates can say whatever they want to say without challenge in terms of the accuracy of what they're saying and what they say about someone arrivals all their opposition parties then you'll get your head round the rules and do it because it's yeah.

That's what it's about.

Powering at those local Communities to get involved in decision-making that kind of stuff so it's important to cover it, but make sure you do it right and within the rules and talking of coming to radio stations.

It was the community Awards last weekend.

Yes, well done to all the winners of I presume there's a full list of radio today.co.uk am I right and making that function without a doubt every single Awards it's all under 2 station of the Year All FM from Greater Manchester digital station of the Year radio 1010100.

You should know that I'm going to look it up radio 100 and also all the other one is as well.

There's that I mean everybody who even took part is obviously a winner right those who cut the big gold award at well done to you especially and everybody went at such a good report of the night and they coming to radio next conference that took place fui.

The weekend as well at all good stuff for Community Radio more than everybody involved and the student Radio Awards on the audio production Awards coming up in November all the nominations for those at radio today.co.uk personal weakness get your entry in for the areas which are happening early 2020 and we must mention events wise the vitamix workshops happening if you are interested funny about small-scale already at the supported by radio today and play at 1 there go to Sheffield on the 9th of November Watford on the 10th and Cardiff on the 23rd of November for details at firebox.com and it's goodbye to James cridland.

He's doing his last regular audio blog for the radio Today programme this week.

That is sad.

I do enjoy listening to James Taylor stuff every week on this very pro so long may you continue with your partner is James and they're keeping up to date with everything on Twitter across right.

Let's get on with it.

We can hear about some tips for brexit planning if you are working order.

In the audio that's on the way here on the radio Today programme.

Thank you.

I will talk to you in a couple of weeks because it's round table week next week for that.

Thank you the radiated a program with broadcast bionics creators of The Bionic studio listening watching reacting to and learning from every spoken word Kolo sweet and SMS for a mixed and lock and content the bionic studio transform everything about radio except the way you make it ready podcasts made over the last week or so for audio, UK yes, there's a three-month delay and the election as well, but you could use the extra time available to make sure that you or your business is ready for brexit when it comes presenter Georgie Frost has been talking to a variety of experts about what the audio and radio industry in particular needs to prepare for Andrew has over 20-years experience of work.

The EU as a lawyer and the ghost later he worked in the UK government for 13 years including the former Prime Minister David Cameron as General counsel.

He now works in private practice and advise companies about the EU regulation just taking the audio industry.

It's a services industry.

So what will the situation be what what rights and regulations do enjoy in how easy is it to undertake your business across the you just by virtue of the free movement of services which we have at the EU level and when that stops when the UK leaves the EU what does that mean for for this industry? What does it mean in terms of the people that are employed to have a universal over here or Brits abroad was it in terms of their employment rights in in those countries in that context all that still to be determined but lost 174 every industry.

That's out there for your contract say about the arrangements you have in place with your customers.

Does it talk about the EU as a whole is about providing services across the EU

Can be impacted by brexit Deal or No Deal scenario a whole range of different issues that need to be thought through that every industry and the industry is no exception is managing associate in the brands and intellectual property and commercial teams for Lewis silkin law firm specialises in the drafting and negotiation of commercial and technology contracts and the IP assets you want to make a sound recording a podcast something today the law in the UK that you know the copyright owner will be the producer of the new creates that sound recording that copyright arises on creation you own the rights you can exploit the rights nothing in that process of creating copyright.

Why is anything from the EU exactly the same for trademarks as well, so you know you have a brand to protect you've created a new product the name of your podcast the name of your recording.

From a territorial point of us when we start to see those issues arising so taking that brand name that might now be a UK protective right and using it across the EU we start to run into potential difficulties because as a member of you at the moment.

You know you might decide to apply for an EU trademark and get these harmonised right to cross the market when you're just trading in the UK and you just have a UK trademark.

You're only going to get those rights in the UK cost to post brexit.

Nothing will stop a UK business applying for an EU trademark, but of course that EU trademark no longer includes the UK so we'll have to renew trademark and the UK trademark one of the things that we've been advising a client to do for a while now in lead up to brexit date is to really take stock and do an audit of your IP rights.

Stand what trademarks you have in place? What gaps there might be in a workout do I only have UK protection or do I have EU applications? Which are you know on foot and and I need to get some reciprocal rights in the UK am I doing licensing deals across Europe of my content and think about how those deals are structured with the UK being outside of Europe does that impact upon those licensing deals that I reached and granted people a lot of questions have been right so for example.

You creating content and part of that content including number of third party rights in all content does embody third party rights to such an extent that people in raising questions about whether if you know the UK is outside of you.

Do I have to rise to such third party content in my broadcast?

Play recording outside of the UK or simile in other jurisdictions and the key thing there is to be looking at the Grant of the right to have all of these sort of licensing typically written contract and it's about doing that assessment of do I have the rights what territories have I been granted those rights in do I have the necessary waivers have I told people that it might be different markets in who wants the UK is outside of you.

It's important that we do treat it as a separate market is a respected journalist who used to be the chief executive of the creative Industries federation and is now a roving ambassador for them gif is the national membership organisation for all the UK's arts creative Industries and cultural education.

There is a special City around creatives and around people involved in tech and it's this that the vast majority of 95% of creative companies.

Employ 10 people or fewer the average size of the credit company is 3.3 people any of this absolute army therefore of sole traders of freelancers the name got a clue how to fill out forms.

They haven't got time to be involved in bureaucracy and HR departments and the snap and with different interior ministry's and home office.

They just want to go places and do things at the moment.

We still have a visa regime that is weighted towards old-fashioned large companies that can do this kind of administration, but if you're a young 20-something French illustrator or Canadian musician or blogger you will go where you're most welcome and where are the barriers to entry?

In terms of visa regime but also in terms of atmospherics are the most benign and Britain has always been in that category.

We need to make sure very much that not only we preserve it, but we can't sit in the future for March is audio UK's legal counsel.

He's on hand to give members industry standard legal advice is nearly two decades of experience of working in the media and entertainment industry.

There is a possibility that in terms of its current impact.

We might even be overstating if you look at UK audio producers most operated in the United Kingdom the programming is for UK audiences made in the UK so I think one can overestimate if you like the immediate impact of this but going forward in particular.

We do accept the human.

We exit and the terms on which we exit there will be far greater and implications.

What does the EU currently do for the audio industry or how linked are we to the EU and

Will it change one very interesting area that will change and it's actually on the government's website on on on on the briefing notes is the country of origin principle which effectively me where you are produced and you create a program in audio, but also audiovisual television and that programmers and distributed outside the UK but scary via satellite cable online.

You don't actually need a licence to extend outside the UK so it does a reciprocity effectively Europe at the moment operates as a single economic space no difference between being and Michigan between being in the United Kingdom of France in terms of the economic transfer of works all of that falls away if we exit and there is a No Deal no that's not to say the British women what's rolled over and over because we are by far the greatest intellectual property producer in terms of programming in Europe we wouldn't want to see these rules change.

No guarantee that the Europeans will allow us to roll it over so the moment I'm in US producer and I licence programming to the to the UK and the UK under EU rules has the right place to eat that program in its form across across the European Union to be accessed once we leave you we won't have that writes as a legal proposition.

So I'm a US producer.

I would the UK licensee.

Will I don't want you distributing my programming across Europe because you're perfectly appropriate economic value.

I'd rather life is it to RTE I'd rather licence it.

I've channel or to the Dutch who will have English language programming.

It doesn't suit me perfectly had these rights bundled by exiting Europe was there opportunities.

We actually in some ways lose a framework to negotiate on the basis that framework effectively in in Legal terms all bets are off.

Where do you think within our industry will be most.

Affected then by potential changes expanding out does not simply food programming but to audio and music music stores going to be humongously affected by the sea for them it it's in the massive change because at the moment you got free movement of people and goods and all of that potentially assuming there isn't this implementation period and even implementation period and if you want to just take a step back the intention of the government during implementation period and FTA free trade agreements so the British government invariably would look as far as possible to continue with the same rights within the European Space already has the chances of the Europeans won't allow that because if we're going to have all the same rights about making the same payments curry.

How that works for them.

Do you have this tension but you know in terms of music tours you're going to have much more paperwork.

You're going to have a carnet for goods.

You're gonna have work visas, you have social secure.

Payments to fiscal rules may change as well on money transfers and all these things are quite module anyway is a finance training works for freelancers or some companies to help them manage their money.

He's been involved in radio and online production for 30 years mostly with the BBC world service and local radio first of all paperwork is going to increase a lot of paperwork.

I was listening to an export specialist talking the other day.

He said whether hard or soft brexit.

We're going into a documentation world which as it was interesting way of looking at it and it will my training is that not sometime on paperwork this kind of goes against the grain but it is specifically, where is moving yourself across borders moving people across borders and also at moving equipment across borders.

I think there's two obvious.

We already know the very likely scenario in terms of what to think about just for anybody travelling to Europe even before we talk about specifically working but

Make sure your passport has got at least 6-months on it.

So that's the first very practical thing driving licence is going to drive anything you might have to get an international driving permit and certainly will and there are two types.

So what country would you drive in either hiring or even driving from the UK perhaps to do some recording or production work somewhere else that there's an immediate implication that are you need your own driving licence in the UK as an international driving permit number plates don't want to even though they have a Europe GB sign.

That's not good enough.

It has to have a GB white once bitten by one of those.

It's a green card from the insurance company as well which is just permission to take it overseas and it will be insured to some extent and that will take a few weeks to come to leave a month so one of the things that struck me about all of this is that there will be more paperwork.

Yes, there's more to do but you've also got to be better at planning and quite a lot of decisions that people I meet with.

They make white last-minute decisions about you know it's going to be this person and they're off on the next flight.

I have I've met people that's true and they won't be able to do that in quite the same way.

I mean that's half of the news industry.

Isn't it? You can't you can't dictate what's been happening breaking news or if you have stories of course that's the way creative Industries often work with the opportunities are when they arise, so what I'm saying to people who freelance is if you are free on something move around and you want your skills to be bought by people in the UK and that might be to do with travelling overseas, make sure you done all his first and attracted to somebody if they know it says on your CV you got an international driving permit for whatever country is or or that you thought about these things the other thing will happen at the end of next year is going to be a special Visa waiver scheme for entry into European countries been to America recently but you have to do 3 weeks ago, but there you go, so you had to get if it wasn't a business visa.

Semester an esta last for a few years and it's a Visa waiver online thing and you do it three days at least before you travel it cost you back about $14, but that's that's already happening in America the same thing will happen probably the end of next year for the EU because we're not part of the EU that so will apply to us so it's cold and people going to travel for business meetings and things like that because I need one country.

Yes you would you would need help business working in different countries is a country thing.

So you might have some implications in one country and different applications if you look at the cost of the things that we list here and then you look at the processes that just getting it all sorted to me.

I think the big cost is the time and headache of getting it sorted it is possible to infer.

Some sort of free trade agreement or something where a lot of what I've just said would still be true.

So they may be in agreement about things that can be sold goods that can be sold in certain ways, but that don't change anything.

I just said what I just described is definitely no deal territory, but it is also very likely to be what happens for example the aes, that's almost certainly going to have to happen anyway, because we won't be part of the EU there's one other thing though which is important and that's if you're taking equipment Abroad I think this is something which could impact on people if you're going to work overseas and taking professional equipment across borders.

You don't have a problem in the EU because there are no borders effectively to movement of people and goods but once the UK isn't part of the EU so that would be in a no-deal scenario, whether it's immediately or the end of the next year then goods by which I mean things like equipment professional equipment recording equipment for example is an obvious one the other one that's quite of Biggie is musicians touring.

What do they do about that?

Well, what you have to do? Is you have to organise Customs declarations you would have to do that in advance.

There's something which almost certainly is going to be the way people.

Do it which is called a carne and effectively a sort of a passport for equipment but you have to organise it in advance and you have to pay for it and you have to get it stamped on the way out stamp on the way in and then on the return journey the same thing.

I think that's going to be quite relevant for many of the people that I know mate because they are they got recording equipment with them.

They take with them all they've got cameras and I will have to be cleared through customs and I have to have proper documentation to do it is the managing director of something else one of the biggest independent production company specialising in audio in the UK if you consent for the BBC and the other commercial companies.

I think America is lead the way in in podcasting and in the growth of the podcast industry and will probably two or three years behind that curve, but there's no doubt about it that there is a

Town of interest from non audio companies in audio and in podcasting and so I think if you have a entrepreneurial mindset regardless of how large or small your business is that creates opportunities for you? There are lots of people who are willing to back whether that's financially or in other ways good ideas good creativity or ideas that they think and not just in the UK but be on the UK as well.

It helps everybody in the UK audio industry if the UK auto industry is a world beater and is doing well.

Obviously some benefit, but clearly everyone else would as well and so I want the UK audio industry to be as ambitious as possible and I'm not sure yet the enough UK audio producers are quite rare in the opportunity that literally staring them in the face which is for their ideas to be exploited in in many different ways and for them to travel beyond the UK and create revenues for

In other territories a lot of the emphasis when we are talking about brexit has been naturally understand to be around business and economics and what's what's worth highlight.

I think you've done it.

Really well is we called the creative industry for a reason it would be such a shame if people holding bag over fears of what may or may not happen or the heart of creativity.

Is it such a key component of being able to come up with good ideas or to me know to have the ambition for those ideas and unfortunately uncertainty risk taking and it's I think completely understandable that if your business you pause on decisions.

You might make all decisions you think are risky because of uncertain and when that then starts affecting creativity that clearly gets to the heart of our business is about and so that clearly can't be a good thing so as far as I'm concerned the quicker than

Certain Direction whichever way that may go the better ask about the opportunities in language reverting language version is really interesting.

It was only a few months ago that wondering biggest us producers announced that they were going to be diving into the space and quite significant way and they've already turned a few of their podcast now into multiple languages.

We have certainly seen that opportunity.

There is a particular interest for turning podcast into Spanish language both because of obviously South America and also Spain itself, which I mean Spain's podcast listening numbers or the percentage of the population who are listening on a regular basis to podcast is higher than the UK Spanish market.

Is is a very interesting one clearly the challenge again probably goes back to a slightly crazy question of how you do it and it depends on the style of podcast.

What you're just gonna lay voices over the top.

Are you going to completely recreate the podcast with her own you cast if it's more studio bass podcast.

Do you just take the format and reversion it into another language lots of different ways you do it but I do think again.

These are opportunities that anyone who sitting on a podcast that has decent audience numbers.

They should be thinking about this now.

How do you think looking at that the medium-term that the podcasting market will develop and where do you see the direction of travel a little bit further down the line even if you've asked me six months ago.

Would I expect to be seen the opportunities that are coming now 6-months forward.

I would have never predicted that and certainly what might be heading the next 12-18 24-month.

I think is impossible to the aside from the fact.

There is very rapid growth going on now.

There is plenty of statistical evidence showing that the audience is growing very rapidly, but what's interesting is in all the major markets.

Between 20 and 30% of the audience are listening on a weekly basis.

They are listening voraciously into a lot of podcast and the growth is very very aggressive, but clearly what that means is there's a huge amount of the population still go and that clearly should be seen in locked mystic light in the sense of massive growth for the entire in our Steve Ackerman finishing off at some of our advice for preparing for brexit still to come on the radio Today programme James cridland add also David Lloyd radio moments first word about cleanfeed.

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I'm James cridland the radio futurologist has happened since November 2014 at the time.

I was working in the roof quite literally my office space was in a room that was so illegal when I bought the house.

They weren't allowed to call it a rum the window gave a view of the rooftops of North London Suburb review past some lovely trees with some joyless bureaucrat cut down over to a park and beyond did Enfield a little country town that inexplicably and rather too close to the rest of London where I was sent an email from a nice man asking me to start writing a column for a radio website and I've written a column every single day since then and produced a podcast fashion for a few years to you listening to right now and I've managed to do this every week almost in spite of moving 10000 miles from that Roman

To a slightly Sonya Rome in Brisbane in Queensland Australia where the radio dial is the same but different and where as long as I have internet I can still enjoy almost every radio station on planet Earth along the way people have told me that radio was dying and snickered little at my radio futurologist title but here we are five years later with radio seemingly as popular as ever that Nielsen healthy in the US JFK still looks good in Australia radio as good in the UK although each of them is showing some signs that radio is being kept Alive by older listeners, but when are all starts dying? I'll do so literally we've also seen audio being part of our world more than ever before podcasting is catching people's imagination perhaps the level playing field of podcasting office has led to a rediscovery of the types of things that audio can do from complex audio drama two interviews for the given space to breathe podcasting tours.

Pictures of sorts for me because I continue to speak about radios future for my days and are filled more with audio on demand future as well editing produce a daily free about podcasting and on-demand 5 years of these columns some of them have been carefully researched over a couple of days, so I'm types hardly at 11 and some I've been quite proud off at a conference last week.

I was struck by how many people came up to me and told me that they read these columns every week and that's a lovely thing to say but something I want to hear again because this is my last I worked in radio for over 30 years now, so I doubt I'll ever go away and of course I still write about radio.

I have a free weekly radio trends change dark red dot land use is a daily newsletter news.net if you really want more of me radio is something that touches 9 out of 10 people every week keep.

Company that makes a positive difference to their lives so don't forget how much people love what you do and keep listening and now on the radio Today programme I get to do this one more time is David Lloyd if there's any such thing as a presenters presenter.

It's probably Roger Scott Rodger died this week 30 years ago aged 46.

He was best known for its capital work.

Where is Ben 15 years before joining Radio 1 started in America tonight.

You're with me like I'm off to her Montreal on.

Let me see you on Monday I'm going on Monday afternoon and I will start work out there next Thursday hope you're with me back.

Play melody of Burt Bacharach holiday with nearly there from The Carpenters really like the first time Thursday morning if you got home last night watch the business everybody goes through that you want to sound like Steve Wright you want to sound like Simon Bates you want to sound like any of you want to say what you want to say everybody goes through all that but the secret is out of it at the other end having discovered yourself down opened my letters first thing I do in the morning love getting a lot of people think I don't actually read them.

You'll think I've got teams of secretaries opening the more politely like really do enjoy reading lesson when they come in and I wouldn't want this morning and £5 note fell out and there's a little note with it and I thought out to reach this for anybody who thinks the younger generation.

Terrible miss £5 note just got who died this week 30 years ago talking of capital for a weekend outing capital Gold became a fully fledged am Aldi this week in 1988 number one in the summer of 1967.

It was recorded that Home Bargains Conquistador capital Gold with full-time on capitals a.m.

Frequency this week 31 years ago when tragedy strikes the owner may not be the first medium to break the news, but when it becomes hugely valuable is how it responds afterwards this week last year the helicopter crash which killed the chairman of Leicester City football.

and for other people outside the king power Stadium which just a few hours ago was bustling with noise and and thousands and thousands of people here to watch Leicester City recorded draw with West Ham United now for those who don't know every single week of every single home game after the game Leicester City owners helicopter lands in the centre of the pitch picked up and take them to where they need to be aware that be there are placed in London or we would normally come on now and tell you about the games we can look forward to seeing in the show this there is no Ordinary today the previous chairman tries to move Alan birchenall the Leicester City Legend honour may be away from the club, which I gave him a job for Life to status football club because of what he presents and represented and that emotion that is carrying is raw and it's difficult because he was a leader talking about so you intimately as can be very very difficult for for this Football Club

But your property and has a record capital with my from there the morning after as well when the Today programme was born then heard on the BBC Home Service it was a rather different animal topical talk the programme was afterwards refocused and hardened and cutting her off and in the 1970s nearly disappeared altogether the first edition was her this week in 1957, but 62 years things don't always go according to plan just gone 1000% there everywhere and they will eat just about anything that looks like it has gone anyway.

And we were talking about she's back now.

She's back Emily there.

No, no she's not I wonder I wonder whether he is because he's at Aintree and I'm just something that you might be there, but I don't know because I'm not being told off.

I will keep trying to get hold of some of the other driver with lots of a nice person really really nice Birds like to see what's going to happen.

This is going to be you're going to show off with your make me seem know this I can metropolitan.

I tell I got birds of my god.

I feel so this is a good time for blackbirds especially favourite and I'll tell you what is Blackpool

Play baboon owl actually not that we have many and South London you don't have fascinating.

You know how you get a little excited.

We are to be with them even as well because I'm happy birthday to the Today programme born this week in 1957 so with radio West launching in Bristol 38 years ago the 6:00 a fond Danny Baker farewell from earlier, London 7 years ago afternoon everybody and a very final show up here in the Treehouse cancel the financial reason.

Don't you also coming to Ipswich 44 years ago and global taking control of all the gcap brands in 11 years ago legs are this week's radio moments.

Thank you.

David and Roy and the final time James cridland at Georgie Frost at North and a bit pressed from whistle down for the interesting takes on how our industry might be affected by brexit next week Trevor Dann is back with the radio today round table for November Today programme broadcast.